Entertainment Brand Manager

4 Months ago • 3-5 Years • $70,000 PA - $84,000 PA

Job Summary

Job Description

The Brand Manager will spearhead brand strategies, community engagement, and project management for entertainment IPs. Responsibilities include developing and executing brand strategies, leading marketing campaigns, managing stakeholder relationships, and overseeing project execution. This role also involves community engagement, cultivating fan bases, and managing projects, including title releases and marketing campaigns. The candidate must possess a strong understanding of the entertainment industry, especially in short-form romantic dramas and made-for-mobile digital content. The candidate should be bilingual in Chinese and English.
Must have:
  • 3-5 years of brand management experience
  • Technical background in film/television production
  • Proficiency in social media and project management tools
  • Experience in providing professional translation services
Good to have:
  • Knowledge of game development and publishing
  • Familiarity with social media platforms and content marketing strategies
  • Contacts across the entertainment space
Perks:
  • Comprehensive benefits package including health, dental, and vision insurance
  • 401(k)
  • Paid time off

Job Details

About the Company:

Snail, Inc. is the leading independent global developer and publisher of digital entertainment. Interactive Films is a dynamic and innovative production studio under Snail Inc. dedicated to creating and broadcasting compelling and engaging short-form narrative content such as vertical web series, FMV, etc. We are committed to delivering high-quality entertainment to audiences worldwide.

Job Overview:

We’re seeking a multi-talented Brand Manager who can expertly integrate brand strategy, community engagement, and project management to drive the success of our entertainment IPs. As a Brand Manager, you will serve as the heartbeat of our entertainment brands, leading efforts to build and maintain strong brand identities while fostering fan engagement and overseeing the execution of key initiatives. This unique role combines strategic thinking, community-driven insights, and project leadership to ensure our titles thrive in an ever-evolving market.

Candidates will need to be bilingual in Chinese/English, in order to be a vital connecting piece between Los Angeles-based divisions and Chinese employees, partners, and production studios. Editorial and verbal translation will be regularly required, therefore, exceptional verbal and written communication skills in both English and Mandarin are a must. Possession of a valid translation certificate, such as American Translators Association (ATA), ASTA-USA (UN Translation Accreditation), or Certified Translation Professional (CTP) is a plus.

Key Responsibilities:

Brand Leadership & Strategy

  • Develop and execute comprehensive brand strategies for our entertainment titles, ensuring alignment with company goals and fan expectations.
  • Drive the creative vision for marketing campaigns, collaborating with internal teams to produce high-impact promotional assets (trailers, visuals, etc.).
  • Build and maintain relationships with key stakeholders, including influencers, press, and partners.
  • Manage relationships with overseas team in China to ensure marketing plans are executed at a global level

Community Engagement

  • Cultivate a passionate and loyal fan base by responding to community feedback, addressing concerns, and celebrating achievements.
  • Lead community initiatives such as live streams, events, and social campaigns to enhance fan engagement.
  • Help guide creative content and marketing initiatives based on fan interest and the theme and tone of the IP. 

Project Management

  • Oversee the planning and execution of brand-related projects, including title releases, updates, and marketing campaigns.
  • Manage project timelines, budgets, and resources to ensure high-quality deliverables on schedule.
  • Oversee development of APPs, websites, and other Interactive Films projects and products
  • Act as a central point of coordination between creative, development, and marketing teams, ensuring seamless collaboration.
  • Anticipate risks and proactively develop solutions to address challenges and keep projects on track.

Qualifications:

  • Bachelor’s degree in Marketing, Communications, Business, or a related field.
  • 3-5 years of experience in brand management, marketing, or a similar role, ideally within the entertainment industry.
  • Technical background in film or television production. Strong skill sets in photography, photo editing, post-production, Adobe Creative Suite, and Google Suite is required.
  • Proven experience managing complex projects involving multiple stakeholders and deadlines.
  • Proficiency with social media platforms, community management tools, and project management software (e.g., Asana, Trello, or Jira).
  • 1+ years experience providing professional translation services, preferably in a technical context.
  • Must have thorough understanding and appreciation for short-form romantic dramas and made-for-mobile digital content. 
  • Knowledge of Movie Magic Scheduling and Movie Magic Budgeting is a plus. 
  • Contacts across the entertainment space (including writers, production personnel, talent, etc.) is a plus.

Preferred:

  • Knowledge of game development and publishing processes.
  • Familiarity with social media platforms and content marketing strategies.

Salary:

Competitive salary range of $70,000 - $84,000 per year 

Benefits: Comprehensive benefits package including health, dental, vision insurance, 401(k), paid time off, and more

Similar Jobs

vira games - Project Manager

vira games

(Remote)
2 Weeks ago
Dubit - Senior Producer - Fortnite Team

Dubit

(On-Site)
9 Months ago
VX Media - Project Manager

VX Media

New York, New York, United States (On-Site)
5 Months ago
Playrix - Senior Release Engineer

Playrix

Cyprus (Remote)
6 Months ago
Google - Manager, Technical Program Management, Google Cloud Platform

Google

Sunnyvale, California, United States (On-Site)
2 Weeks ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

ByteDance - Project Manager - Office Buildout - San Jose

ByteDance

San Jose, California, United States (On-Site)
6 Months ago
Onward Search - Digital Project Manager

Onward Search

New York, New York, United States (Hybrid)
2 Weeks ago
ADHOUSE - Senior Performance Marketer (Wien/remote)

ADHOUSE

Vienna, Vienna, Austria (Hybrid)
8 Months ago
GoMotive - Senior Web Marketing Specialist

GoMotive

(Remote)
2 Weeks ago
Hawk Eye Innovations - Programme Manager

Hawk Eye Innovations

London, England, United Kingdom (On-Site)
1 Month ago
Skybound - Games Publishing Coordinator / Project Manager

Skybound

(Remote)
2 Weeks ago
VX Media - Project Manager

VX Media

New York, New York, United States (On-Site)
5 Months ago
TVH - Campaign Marketing Specialist

TVH

Pune, Maharashtra, India (Hybrid)
1 Week ago
Keywords Studios - Project Lead - AI

Keywords Studios

(Remote)
1 Month ago
Informa Group - Digital Marketing Intern (Events)

Informa Group

Amsterdam, North Holland, Netherlands (On-Site)
2 Weeks ago

Get notifed when new similar jobs are uploaded

Jobs in Beverly Hills, California, United States

Sbm management - Custodial Lead

Sbm management

Monee, Illinois, United States (On-Site)
1 Month ago
Niantic - Senior Computer Vision Software Engineer

Niantic

Bellevue, Washington, United States (Hybrid)
4 Months ago
PlayQ - Senior Recruiter

PlayQ

Santa Monica, California, United States (On-Site)
3 Months ago
Riot Games - Technical Art Director - Central Creative Team

Riot Games

Los Angeles, California, United States (On-Site)
2 Weeks ago
The Walt Disney Company - Design Manager (ESPN/Fantasy)

The Walt Disney Company

New York, New York, United States (On-Site)
1 Month ago
The Mill - Technical Artist

The Mill

New York, New York, United States (On-Site)
10 Months ago
NVIDIA - Senior Financial Analyst - Forward Cost Model

NVIDIA

Santa Clara, California, United States (On-Site)
4 Weeks ago
Samsung Semiconductor - Staff Engineer, Design Verification

Samsung Semiconductor

San Jose, California, United States (On-Site)
1 Month ago
Warner Bros Games - Manager, Global Themed Entertainment

Warner Bros Games

Burbank, California, United States (Hybrid)
2 Months ago
Scale AI - Engagement Manager, Gen AI

Scale AI

San Francisco, California, United States (On-Site)
2 Weeks ago

Get notifed when new similar jobs are uploaded

Similar Category Jobs

Looks like we're out of matches

Set up an alert and we'll send you similar jobs the moment they appear!

About The Company

Snail Games USA is the leading global developer and publisher of digital entertainment.

Los Angeles, California, United States (On-Site)

Los Angeles, California, United States (On-Site)

Beverly Hills, California, United States (On-Site)

Los Angeles, California, United States (On-Site)

Beverly Hills, California, United States (On-Site)

Los Angeles, California, United States (On-Site)

Beverly Hills, California, United States (Hybrid)

Los Angeles, California, United States (On-Site)

Beverly Hills, California, United States (Hybrid)

View All Jobs

Get notified when new jobs are added by Snail Studios

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug