Expert Marketing Manager

Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.

With category leading brands such as Sensodyne, Voltaren and Centrum, built on trusted science and human understanding, and combined with our passion, knowledge, and expertise, we’re uniquely placed to do this and to grow a strong, successful business.

This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special.

Job Purpose

Expert Marketing Manager is responsible for the development and  implementation of expert marketing strategies in GRIC . The role provides GRIC with Global insight and input while also effectively translating GRIC plans into the local context to ensure a smooth strategy implementation. The Expert Marketing Manager cooperates closely with GRIC Brand Marketing Teams, GRIC Medical Managers and GRIC Expert Sales Teams.

They are a champion for the recognition of value add of Expert Marketing with internal and external customers in the country.

Key Responsibilities

• Supports the Cluster Expert Lead with LOC/ GRIC input for a set of Priority Brands. This includes working on recommendations for appropriate investment levels for Expert to ensure Brand/Brands financial objectives are met in the markets.
• Supports the Cluster Expert Lead to develop the Expert media strategy and plan a set of Priority brands
• Develops and gains CCAT approval of expert assets at GRIC level
• Identifies Expert insight gaps for a set of Priority Brands across the cluster and develops recommendations to address gaps
• Integrates Expert insight into Brand strategies, and integrates brand insights/strategy into Expert strategy
• Oversees and constantly optimizes the expert budget and budget phasing for the country.
• Leads deployment of plans in the country with guidance from Cluster Expert Lead. This includes creation of training material for LOC Expert Field Force for a set of Priority Brands.
• Participates at Expert Field Force cycle meetings and seeks constant feedback and understanding of local expert insights
• Participates in periodic reviews of Brand/Brands performance for a set of Priority Brands in the country and collaborates with GRIC marketing teams to identify and approve mitigating actions to deliver Brand/Brands financial commitments.
• Engages and energizes internal and external stakeholders on the Expert strategy and marketing plans for a set of Priority Brands in the country
• Builds powerful relationships with GRIC Marketing, GRIC Medical and GRIC Sales

Essential Qualifications:

• Bachelor’s degree
• Fluent in English and native in Greek
• Min 5-7 years of experience in marketing with Consumer Healthcare or FMCG companies, developing and implementing expert strategies & plans.
• Excels at communications with internal and external stakeholders.
• Experience in cross-functional cooperation with commercial, marketing functions
• Solid understanding of the marketing function and the levers to pull to drive impact in the market (net sales, share, brand equity)
• Knowledge of expert trends and solutions at the Cluster level
• Experience managing and cooperating with agencies and vendors
• Experience in carrying out Research, managing research companies and extrapolating relevant insights  

Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.

Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Accommodation Requests

If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific accommodations you are requesting. We’ll provide all reasonable accommodations to support you throughout the recruitment process and treat all information you provide us in confidence.