GBI Marketing Manager

Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltarol/Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.

With category leading brands such as Sensodyne, Voltarol/Voltaren and Centrum, built on trusted science and human understanding, and combined with our passion, knowledge and expertise, we’re uniquely placed to do this and to grow a strong, successful business. This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special.

About the Role: Pain & VMS Category Marketing Manager GBI

The Pain & VMS Category Marketing Manager GBI leads the brand marketing team and is responsible for their portfolio of brands (including Voltarol/Voltaren, Panadol & Centrum). Responsible for local brand strategy and execution to deliver sustainable growth across the portfolio, ensuring brand growth across prioritised and strategically important brands as defined and aligned as part of the 3-1 planning process. 

The Marketing Manager needs to ensure optimal execution and a feedback loop on competitor and local performance. Inspires performance across a team of 8, ensuring the Haleon culture is role modelled and adopted across the organization supporting in-year performance to over deliver. The Marketing Manager will support ideation of innovation pipeline utilizing local insight and understanding, and highlighting innovation opportunities to the Northern Europe (NE) Business Unit. They will drive the capability and development of the GBI Marketing team, but also the execution of best practices to scale performance across NE marketing.

Key Responsibilities

• To lead the Pain & VMS GBI marketing team within the specific category and responsible to support the team in delivering the plans, whilst focusing on their development.

• To be an active member of the GBI Marketing leadership team and support the marketing director in deploying key initiatives and the vision of the department.

• To deliver sales, share, profit, GM% and brand equity at least in line with plan

• Appropriate to brand prioritization, to develop the strategy of the category and brand, identify growth audiences and develop plans to drive penetration with the growth audiences. 

• This should include thinking on how the plans grow category and brand using expert, shopper, consumer and across multiple trade channels

• Responsible for development and implementation of holistic and connected media/activation plans in GB&I, ensuring a deep understanding of audience and consumer to reach.

• Own the GBI Core Commercial Cycle and Brand Plans/Strategy.

• Working with the cross functional team & agency network, implement/adapt/create assets and execute brilliantly

• To manage and deploy A&P spend with maximum accuracy and efficiency

• To be aware of category, brand and competitive landscape and performance and to lead response if required.

• Ensure in-year course correction if required on the brand.

• Ensure local insights are mined and used to develop and ideate the innovation pipeline with the BU and Global teams, while fulfilling GBI needs.

• To oversee effective change management and the progression of artwork changes through the Artwork Management System in line with requirements.

• Systematically reviews multiple data sources to track category, brand and competitor performances, proactively recommending course correction activities if required.

Skills/ Experience

Required

• Significant marketing and commercial experience essential. Digital and Data driven experience a must.

• Proven sustained performance delivering brand growth and health.

• Focused and pragmatic approach to problem solving, and drive to action in the face of adversity.

• Prior experience of strong influencing and collaboration skills, problem solving and conflict management skills.

• Experience of playing a key role in a high performing team environment, building strong relationships, high learning and performance agility.

• Experience in driving responsiveness and course correction of strategy or plans based on competitive dynamics as well as P&L requirements to deliver targets.

Preferred

• Experience in leading teams driving a capability and development mindset

Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

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Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

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