Head of Marketing (Macau Retail Business)

1 Month ago • All levels

Job Summary

Job Description

The Head of Marketing will lead a team of over 30 people and report directly to the head of the business in Macau. This role requires developing and implementing comprehensive marketing strategies to drive business growth, overseeing all marketing operations, and establishing a strong web presence. The responsibilities also include driving the development of the domestic market, managing lead generation campaigns, and utilizing China's social media platforms effectively. The ideal candidate will be responsible for the brand image communication of the entire line of products and services.
Must have:
  • BSc/BA in Marketing, Business Administration, or relevant field.
  • Significant retail experience with market dynamics understanding.
  • Strong experience with Chinese social media platforms.
  • Excellent leadership and organizing skills.
  • Analytical, creative thinking, and excellent communication skills.

Job Details

Overview


We are currently seeking an experienced Marketing professional to fill the position of Head of Marketing for one of our Macau clients. This is an opportunity to lead a diverse team of over 30+ people, while reporting directly to the head of the business. Station in Macau is a must for this role.


What You Will Do
  • Develop and implement comprehensive marketing strategies that will drive business’s growth.
  • Oversee all marketing operations and the marketing team.
  • Establish a strong, long-term web presence.
  • Drive the development of domestic market.
  • Manage and improve lead generation campaigns, measuring results.
  • Have a deep understanding of China's social media landscape and develop strategies to utilize it effectively.
  • Responsible for the brand image communication of the entire line of products and services.


What You Will Need
  • BSc/BA in Marketing, Business Administration, or relevant field.
  • Significant experience in retail, with an understanding of market dynamics and requirements.
  • Strong experience with China social media platforms like WeChat, Weibo, Douyin, etc.
  • Excellent leadership and organizing skills.
  • Analytical and creative thinking and excellent communication skills.
  • Up to speed with current and online marketing techniques and best practices.


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