Senior Product Marketing Manager
Job Summary
Job Description
The Senior Product Marketing Manager will be responsible for defining the strategic direction of AC-DC ICs, building and maintaining relationships with key customers, and driving product introductions. This role involves working closely with applications and sales teams, managing the product portfolio, including value pricing and margin management. The manager will also be responsible for analyzing market developments, technical trends, and competitive environments. The role requires strong market knowledge and the ability to evangelize both internally and externally, with frequent travel to international and domestic customers/trade shows.
Must have:
- Define strategic direction of AC-DC ICs
- Build and maintain relationships with Key customers
- Strong market knowledge of the AC-DC switching converter ICs
- Knowledge of various switching topologies is essential
- Bachelor’s or Master’s Degree in Engineering or Physics
- 10+ years’ product marketing experience in AC-DC ICs
Perks:
- Equity
- Medical benefits
- ESPP
- 401K
- Tuition reimbursement
- Time off programs
2 skills required
Job Details
Power Integrations, Inc. is a Silicon Valley-based supplier of high-performance electronic components used in high-voltage power-conversion systems. Our integrated circuits and diodes enable compact, energy-efficient AC-DC power supplies for a vast range of electronic products including mobile devices, TVs, PCs, appliances, smart utility meters and LED lights. Our SCALE™ IGBT drivers enhance the efficiency, reliability and cost of high-power applications such as industrial motor drives, solar and wind energy systems, electric vehicles and high-voltage DC transmission. Since its introduction in 1998, Power Integrations' EcoSmart® energy-efficiency technology has prevented billions of dollars' worth of energy waste and millions of tons of carbon emissions. Reflecting the environmental benefits of our products, Power Integrations' stock is a member of clean-technology stock indices sponsored by Cleantech Group LLC and Clean Edge. Visit our Green Room for a comprehensive guide to energy-efficiency standards around the world.
Responsibilities
• Define strategic direction of AC-DC ICs
• Build and maintain relationships with Key customers
• Drive product introduction at lead customers, build relationships and define strategy to grow accounts
• Work closely with applications & sales to define needed collateral that allows the field and customer base to easily understand our portfolio and associated features and benefits
• Maintain product portfolio (product lifecycle management) including special emphasis on value pricing and gross margin management
• Manage large scale customers on key projects
• Visit customers to collect market and competitive information
• Responsible for the analysis of market development, technical trends and competitive environment
• Manage information flow with regard to technical and commercial questions between R&D and Marketing
• Create and maintain presentation materials for the entire scope of the products
• Manage forecast planning and reporting
Competencies
• Strong market knowledge of the AC-DC switching converter ICs
- Knowledge of various switching (e.g. Flyback, Resonant) topologies is essential
• Ability to evangelize both internally and externally with an entrepreneurial “can-do” mindset
- Frequent travels to International and domestic customers/ trade-shows
• Ability to reason through complex scenarios and translate it into business-oriented value propositions
• Excellent written and verbal communication skills with a professional attitude and demeanor for interacting with internal and external customers in a fast paced environment
• Strong attention to detail with good organizational skills
Travels:
Requirements
• Bachelor’s or Master’s Degree in Engineering or Physics with interest and experience in business
• 10+ years’ experience product marketing experience in AC-DC ICs
Power Integrations is committed to building teams that drive innovation and therefore review a range of factors when determining compensation. The annual base pay range for this position is $183,365 to $210,000.
Our salary ranges are determined by role, level, qualifications and work location. The range displayed on the job posting reflects the minimum and maximum target for new hire salaries for this position in California. Within the range, individual pay is determined by additional factors, including job-related skills, experience, and relevant education or training.
Power Integrations also offers to our eligible employees a comprehensive total rewards package that includes equity, medical benefits, ESPP, 401K, tuition reimbursement and time off programs. For additional benefits, please visit https://www.power.com/company/our-sustainability-priorities/people-our-engine-innovation.
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About The Company
Power Integrations competes for the best talent. Our compensation packages consist of salary and equity, and they are commensurate with accomplishment. We offer a full suite of benefits. It is the policy of Power Integrations to provide equal employment opportunity for all employment applicants and employees without regard to prohibited considerations of race, color, religion, gender, gender identity, gender expression, sexual orientation, age, physical disability, mental disability, marital status, or any other classification protected by applicable local, state or federal laws.
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