Licensing Director, Consumer Products

At Supercell, our games have been downloaded billions of times and are loved by hundreds of millions of players every month. Our mission? To have our games played by as many people as possible—and remembered forever. To get there, we’re building iconic global franchises that can stand shoulder-to-shoulder with the world’s most beloved brands.

Our Entertainment & Partnerships (E&P) team is at the forefront of this mission—expanding the reach and emotional resonance of our IP through strategic content and licensing partnerships. We're building a long-term entertainment engine that attracts new fans and deepens engagement with existing ones.

We’re looking for a hands-on Licensing Director to play a pivotal role in shaping and scaling Supercell’s consumer products business. This is a highly strategic role, but also deeply operational—perfect for someone who thrives in flat, high-ownership environments and is excited to personally drive both the vision and the execution. You’ll lead our global network of licensing agents and cultivate partnerships that bring the Supercell universe to life through high-quality, fan-loved products around the world.

What You’ll Do

• Shape Strategy: Co-develop licensing strategies across key product categories and global markets that elevate our IP and delight our fans.
• Lead Agency Partnerships: Work hand-in-hand with our licensing agents to build regional go-to-market plans, oversee day-to-day execution, and ensure they have the tools and visibility needed to succeed.
• Represent Supercell: Provide strategic direction at industry trade shows, summits, and events to enhance our licensing presence and uncover new opportunities.
• Develop Killer Materials: Craft impactful presentations, pitch decks, and business updates that empower licensees and agents with compelling storytelling and insights.
• Grow the Pipeline: Build and maintain a strong forward-looking pipeline of opportunities across licensees, retailers, and strategic partners.
• Collaborate Across Supercell: Partner with teams across Legal, Game Teams, BD, Finance, Regional Marketing, Comms, and Community to align and drive business outcomes.
• Champion Quality: Help ensure every product and partnership delivers exceptional quality and reflects the creativity and values of Supercell.

What We’re Looking For

• 12+ years of licensing and consumer products experience, ideally with character-driven or entertainment IP across global markets.
• Deep knowledge of the licensing ecosystem—including corporate and entertainment licensing, sales, marketing, and/or brand strategy.
• A strategic operator who’s also hands-on, equally comfortable setting vision and jumping into the details.
• Proven track record of building and nurturing strong business relationships.
• Excellent communication, presentation, and organizational skills.
• Passion for games and gaming culture is a strong plus.

Work Style & Travel Expectations

• Hybrid in Los Angeles: This role is based out of Los Angeles office with an expectation to be onsite at least 2 days per week to collaborate closely with our Entertainment and. Partnerships team, participate in creative working sessions, and connect in-person with partners and peers.
• Global Travel (~25%): This is a globally connected role. You should be comfortable with domestic and international travel (~25%) to meet with Supercell teams in Helsinki and around the world, attend industry events, and engage directly with licensing agents, partners, and retailers across key markets.

Why You’ll Love It Here

This isn’t just a job—it’s a unique opportunity to be a part of the global expansion of Supercell’s consumer products business and bring our worlds to life beyond the screen. You’ll shape strategy, manage a network of best-in-class licensing agents, and build a scalable foundation for how our IP shows up in the real world—through products fans love and moments they’ll remember.

If you're passionate about licensing, operational excellence, and building beloved global IP through thoughtful partnerships and world-class execution, we’d love to hear from you.

Benefits and Compensation

While the salary range based on your background, skills, and experience for this position is $156,000 – $234,000 your financial compensation model also consists of an annual bonus, RSU equity, and 401k.

However, luring you in with glitter, glamour, and gems is not what we seek to do. We develop Supercell as an employer for you to do your best work and to call this the best experience in your professional life.

We want you to enjoy your time here fully, so we structure our compensation and benefits to serve this purpose. It starts with perceiving you as a human being, not a resource. Read More

About Supercell

We are a game company based in Helsinki, Finland, with offices in San Francisco, Seoul, Shanghai, and London. Since our launch in 2010, we've released six games globally – Hay Day, Clash of Clans, Boom Beach, Clash Royale, Brawl Stars, Squad Busters, and mo.co.

To make six games, we've killed dozens along the way. That's because we're obsessed with quality. Our mission is to create great games that as many people as possible play for years and that are remembered forever. To achieve this goal, we put together the best possible teams and give them the freedom and independence to succeed. Read More

You Might Love It Here...

If you love games, Supercell is the place for you. We're made up of proactive, independent teams that have the freedom to do what they think is best for their players, our games, and the company.

We know it takes more than trust and independence to make great games, so we also take good care of our people, providing them with the compensation, work environment and resources they need to succeed and have fun while at it. Read More

You Are Not Your Job Title

Working with us means you won’t need to focus on chasing titles or climbing ladders. We’ve decided that our internal job titles don’t include prefixes like senior, junior, principal, or director. Instead, we embrace our non-hierarchical culture, allowing us to concentrate on what truly matters: doing what’s best for our players. Recognition isn’t tied to your job title, nor does your title define the impact you can have.

For hiring purposes, we do use industry-standard job titles to help attract talent. When it comes to public-facing spaces like LinkedIn, we trust and encourage everyone to select a title that feels most appropriate for them. Read More

This position is in Los Angeles, but you're not?

Luckily, moving to Los Angeles is easier than you might think. No matter where you would be moving from, our dedicated people will help you from beginning to end. We're here to ensure the process is as smooth as possible for you, your family and whoever and whatever you bring along. In addition to cats and dogs, we've even relocated a horse. Read More

Not sure if you should apply?

Do it! You might feel like you don't tick all the listed requirements with stellar scores. That's fine! We're here to help you succeed. Also, we're happy to learn about any specific accommodations you might require to fully engage in our recruitment process.