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Marketing Analyst

Marketing Analyst

3 Weeks ago • 2 Years + • Data Analyst • Marketing

About the job

5 skills required for this role

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github

python

sql

git

tableau

Job Description

Growe is seeking a Marketing Analyst to define key metrics and methodologies for Marketing and CRM analytics, aligning them with business goals. The role involves identifying opportunities and issues through data analysis, presenting insights, and collaborating across departments. Responsibilities include maintaining data integrity, enhancing data quality, developing Tableau dashboards, recommending optimization strategies, and leading automated reporting. The ideal candidate will possess at least 2 years of analytical experience in B2C marketing analytics, advanced SQL proficiency, Tableau expertise, strong statistical knowledge, and intermediate English skills. Familiarity with GIT, Airflow, and Python libraries is a plus.

Must have:

2+ years B2C marketing analytics experience
Advanced SQL proficiency
Tableau expertise
Strong statistical knowledge
Data analysis & presentation skills

Good to have:

GIT & Airflow familiarity
Python libraries experience
Multi-touch attribution understanding

Growe welcomes those who are excited to:

Define key metrics and methodologies for Marketing and CRM analytics, align them with overall business goals, and assist in efficient decision-making;
Identify opportunities and issues through data analysis, bring insights, and present them in an easy, actionable way;
Work independently and autonomously, collaborating closely across Marketing, Finance, and Product to provide regular updates on the effectiveness of all marketing channels on the acquisition pipeline;
Maintain data integrity from various sources, actively challenge and improve existing data flows;
Contribute to the enhancement of accuracy, reliability, and overall data quality;
Develop user-friendly Tableau dashboards to monitor primary Marketing and CRM KPIs, both existing and new;
Recommend innovative ideas for optimizing marketing performance and efficiency;
Lead automated reporting for timely and accurate information delivery.

We need your professional experience:

At least 2 years of analytical experience, preferably in B2C marketing analytics;
Understanding of multi-touch attribution mechanisms;
Advanced proficiency in SQL;
Proficiency in Tableau or similar tools;
Solid statistical knowledge and experience in using statistics to analyze complex data;
At least Intermediate level of English;
Familiarity with GIT and Airflow is a plus;
Experience with Python libraries is also a plus.

We appreciate those skills and personal features:

Capability to work self-sufficiently;
Attention to detail and strong work ethic;
Proactive and result-oriented mindset.

We are seeking those who align with our core values:

GROWE TOGETHER: Our team is our main asset. We work together and support each other to achieve our common goals;
DRIVE RESULT OVER PROCESS: We set ambitious, clear, measurable goals in line with our strategy and driving Growe to success;
BE READY FOR CHANGE: We see challenges as opportunities to grow and evolve. We adapt today to win tomorrow.

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About The Company

Growe

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Here at Growe, we operate boldly in the iGaming and Entertainment industries, uniting brands worldwide and gathering expertise from diverse markets.

We focus on developing and implementing cutting-edge entertainment technology platforms and payment solutions, propelling assets' expansion and sustainable growth. We dare to unlock potential and seize opportunities, from launching new iGaming brands in Asia, Africa, and Latin America to providing exceptional opportunities to our team players and an extraordinary chance to succeed.

Check out our vacancies and join our growing team of opportunities unlockers.

Let's grow together!