Marketing & Branding - Fresh Grad (Japan)

2 Weeks ago • All levels

Job Summary

Job Description

This role involves participating in various marketing projects, including strategy formulation, user analytics, creative planning, and agency negotiations. The role will support data collection, information organization, content creation, and execution for projects. Daily tasks include assisting with branding activities like data analysis, material development, and project follow-up, as well as handling internal financial and legal processes. The position requires collaboration with project teams to plan and implement marketing strategies to achieve branding objectives. It offers opportunities for hands-on involvement in promoting products and services, with a focus on contributing to a global community. The candidate will also work on data analysis, material development and project follow up, in addition to supporting internal financial and legal processes.
Must have:
  • Bachelor's degree or higher education.
  • Experience in entertainment, media, advertising or tech industries.
  • Basic marketing knowledge.
Good to have:
  • Business level English skills.
  • Video editing or illustration skills.

Job Details

Who Are We?

HoYoverse is committed to providing immersive virtual world experiences to players around the world. We have brought fans popular games including Genshin Impact, Honkai: Star Rail, Honkai Impact 3rd, Tears of Themis, and Zenless Zone Zero, as well as a wide range of entertainment content.

Community is at the heart of everything we do. We are devoted to engaging fans and fostering an enthusiastic and inclusive global community that provides access and encouragement for people to share their passion for ACG (Animation, Comics, and Games) through their own creativity and skills.

Pushing the boundaries of imagination, we consistently explore cutting-edge game development technologies, and have accumulated leading technical capabilities in cel shading, cloud gaming, and other fields.

In the future, we will continue to expand our content production, technology research, and publishing duties through operations in offices in Singapore, Montreal, Los Angeles, Tokyo, Seoul, and other areas.

When you apply to a position with HoYoverse, we will process your personal data. To learn more about how we process your data, we encourage you to review our comprehensive Global Applicant and Candidate Privacy Policy. This policy provides detailed insights into how your information is collected, used, and protected throughout the application process.

仕事内容:

  • 具体的な業務指示に応じて、各種マーケティングプロジェクトに参加する。(例えば、戦略策定、ユーザーアナリティクス、クリエイティブ企画、代理店折衝等);プロジェクトのための資料収集、情報整理、コンテンツ作成及び実施をサポートする。
  • 定常的なプロモーション企画・イベントなどのプロジェクトに参加し、データ整理や各種素材の手配や進行管理、財務処理などをサポートする。
  • 各プロジェクトチームと連携し、マーケティング施策の企画、進行や実施を行う。

応募条件:

【必須条件】

  • 学士号、および学士号以上の学歴を持っている方。
  • 下記の業界で長期インターンを経験した方:エンタメ・メディア・広告業界・テック系。
  • 基本的なマーケティング知識をお持ちの方。

【歓迎要件】

  • ビジネスレベルの英語スキル。
  • ビデオ編集、イラストレーションができる方は尚良。

求める人物像:

  • ロジカルな思考とコミュニケーション能力に自信がある方。
  • 業界の流行や動向への理解や興味関心のある方。
  • 責任感、実行力に自信があり、自ら率先して行動できる方。
  • マーケティングやブランディングの分野で長期的にキャリアを構築したい方。

What You Will Do:

  • Based on the needs of business unit and product, participate in the key promotion period, including design of market strategy, user analysis, ideation, external communication, and quality control, and support in data collection, creative planning, content writing and etc.
  • Support daily work of branding including data analysis, material development, project follow up as well as internal financial and legal process.
  • Assist in cooperation between departments, accomplish marketing assignment, and achieve branding target.

What We Are Looking For:

  • Bachelor's degree or above, and occupy strong logical thinking and language communication skills, ability in content production (video editing, painting, etc.) is a plus.
  • Have great sense of Internet and marketing, as well as keen perception and judgment of marketing strategy.
  • Have great sense of responsibility, as well as a strong learning, time management and executive skill.
  • Interested in marketing and branding, experience in new media, advertisement and Internet industry is a plus.
  • Working proficiency language ability in Japanese. Fluent in Chinese, English or other language is a plus.

We are an equal opportunity employer that believes diverse backgrounds are key to bringing our concepts to life. If you're looking to play a key role in creating the best immersive virtual world experience for our users, we invite you to join our team.

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About The Company

At HoYoverse, we are committed to creating immersive virtual world experiences for players around the world. In addition to game products such as "Genshin Impact," "Honkai Impact 3rd," "Tears of Themis," and "Honkai: Star Rail," HoYoverse also launched the dynamic desktop software "N0va Desktop," the community product "HoYoLAB," and created a variety of products such as animations, comics, music, novels, and merchandise around our original Creative Concept.


Adhering to our mission of "Tech Otakus Save the World," we have always been committed to technology research and development, exploring cutting-edge technologies, and have accumulated leading technical capabilities in cartoon rendering, artificial intelligence, cloud gaming technology, and other fields.


HoYoverse is actively engaged in globalization, with offices in Singapore, Montreal, Los Angeles, Tokyo, Seoul, and other areas.

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