Media Effectiveness Specialist, Large Customer Sales
Job Summary
Job Description
The Media Effectiveness Specialist will consult with advertisers and agencies to understand their measurement goals and leverage Google's measurement products. Responsibilities include developing and activating advanced measurement strategies (incrementality experiments, marketing mix modeling, full-funnel measurement, attribution), defining and executing incrementality experiments, driving adoption of high-quality Marketing Mix Models (MMMs), and partnering with sales teams to drive measurement solution adoption. The role requires fluency in English and Italian and strong communication and investigative abilities to understand and meet client business needs. This involves translating client needs into product adoption opportunities and working with stakeholders to achieve business goals through effective media strategies. The position is based in Milan, Italy.
Must have:
- Bachelor's degree or equivalent experience
- 5+ years in digital media, sales, marketing, or product roles
- Experience with measurement strategies (Attribution, MMM, Incrementality)
- Advanced measurement methodologies (statistical modeling, causal impact)
- Fluent in English and Italian
Good to have:
- Experience with brand third-party measurement solutions
- Knowledge of Google measurement capabilities
- Understanding of the digital ad ecosystem and privacy changes
- Experience developing customer relationships to support product adoption
- Experience identifying key internal stakeholders
5 skills required
Job Details
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 5 years of experience in digital media, sales, marketing, or product roles.
- Experience with implementation of Measurement strategy including: Data-Driven Attribution, Marketing Mix Modeling (MMM), Incrementality/Lift, Web Analytics, Online-to-Offline.
- Experience with advanced investigative measurement methodologies such as statistical modeling, causal impact.
- Experience developing customer relationships to influence measurement strategies.
- Ability to communicate fluently in English and Italian to work with customers in Italy.
Preferred qualifications:
- Experience developing customer relationships to support product adoption.
- Experience identifying key internal stakeholders to build network and contribute to cross-functional collaboration.
- Experience with brand third-party measurement solutions, site analytics, customer relationship management (CRM), and data systems.
- Knowledge of Google measurement capabilities across ad and media platforms including Google Ads, Google Marketing Platform and Google Analytics.
- Understanding of the digital ad ecosystem and recent privacy changes.
- Ability to translate client business needs into product adoption opportunities.
About the job
Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. We are uniquely situated to help shape how companies grow businesses in the digital age. We advise clients on Google's broad range of marketing solutions to help them connect instantly and seamlessly with their audiencesIn this role, you will use your knowledge of online media combined with your communication skills and investigative abilities which shapes how new and existing businesses grow.You will use your relationship-building skills, to provide Google-caliber client service, research and market analysis. You will anticipate how decisions are made, persistently explore and uncover the business needs of Google's key clients and understand how our range of product offerings can grow business. You will work with them, and set the goal and the strategy for how advertising can reach thousands of users. You will help advertisers measure the effectiveness of media leveraging different solutions ("Modern Measurement" - umbrella term for Attribution + Incrementality + Marketing Mix Modeling), actioning the insights produced by measurement, to help them achieve their business goals.
Our Large Customer Sales teams partner closely with many of the world’s biggest advertisers and agencies to develop digital solutions that build businesses and brands. We enjoy a bird’s eye view on the massive transformation occurring as advertising shifts to mobile and online platforms. We're uniquely situated to help shape how companies grow their businesses in the digital age. We advise clients on Google's broad range of products across search, video and mobile to help them connect instantly and seamlessly with their audiences.Responsibilities
- Consult with advertisers and agency partners to understand their measurement goals and assess how Google measurement products can effectively address their needs.
- Develop and activate advanced measurement strategies including incrementality experiments, marketing mix modeling, full funnel measurement, attribution to prove the value of Google advertising to our client's business.
- Define and execute Incrementality Experiments In Platform and or measuring causality with available Google Open Source methodologies (e.g., causal impact).
- Drive adoption of high quality Marketing Mix Models (MMMs) with clients in Italy, including improved Google data provision into MMMs and consultation on design and results.
- Partner with Sales teams to drive adoption of measurement solutions and consult advertiser stakeholders to apply learnings, insights and recommended actions.
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