Sr. Manager, Email Marketing & Analytics

Description

 Join a lean but hugely impactful growth marketing team spanning paid ads, email, affiliates, partnerships and promotional growth marketing.

• Lead and manage a team consisting of email marketing manager(s), copywriter, and facilitate the relationship with our Corporate analytics partners; provide guidance and support in their day-to-day activities by providing strategic direction and technical assistance.
• Own our email marketing program from start to finish: creating, building, scheduling and optimizing campaigns as well as establishing and tracking goals measuring email performance.
• Communicate complex analytical findings to non-technical audiences, serving as the primary owner of our email channel.
• Execute ad hoc reporting through database queries and dashboard analytics.
• Establish and maintain CRM targeting to ensure customers get the right email at the right time while seeking opportunities to create and implement new audience segments, while supporting the continued engagement of our customer lists.
• Collaborate with digital marketing, business development and other stakeholders to ensure marketing emails are sent accurately and on-time while maintaining our email quality assurance standards.
• Run A/B and multivariate tests to optimize email performance while increasing KPIs. 
• Work closely with the digital design and copywriting teams to craft compelling assets that support our email campaigns.
• Collaborate with internal partners at IGN, Gamer Network, and other brands to build cross-marketing campaigns that support growth and sales across Ziff Davis owned organizations.
• Own the relationship with our email service provider.
• Assist with future email software migrations from end to end including but not limited to vendor outreach, RFPs, vendor selection and implementation.
• Stay abreast of industry trends and best practices in the email marketing and analytics disciplines, while implementing prudent changes as needed.

• 5+ years of experience in email marketing and A/B and multivariate testing.
• 5+ years of experience in data analysis and visualization tools such as SQL, Excel, Tableau, Power BI, or similar.
• Experience with email marketing automation tools such as Cordial, Braze, Iterable, Aprimo, Adobe Campaign, etc.
• Experience measuring performance and ROI across multiple business verticals and presenting findings to cross-functional teams.
• Strong eye for detail.

• Ability to manage multiple projects and relationships simultaneously.

• Familiar with Google Analytics, Excel, and other analytics tools.
• Experience in the gaming industry is a plus.
• Experience in ecommerce is a plus.

• Work Schedule: 40 hours per week, M-F. There is no expectation for this role to work weekends, holidays, or odd hours. 
• Travel Requirements: This role will require travel 1-2 times each year for on-site meetings, industry events and conferences.
• Physical Requirements: This role involves standard computer and office based activities, including extended periods of sitting, standing, and working at a computer. Occasional travel is required, which could include lifting and carrying materials, and navigating airports, hotels, and other venues. Reasonable accommodations can be made for individuals with disabilities in accordance with applicable laws.
• Work Model: For applicants who reside in or around Los Angeles or New York, there will be a requirement to go into our offices 2-3 days per week. For others located in different areas around the United States, this position will be remote.