Specialist, Media Planning
Job Summary
Job Description
The Specialist in Media Planning is responsible for establishing the target consumer groups and media objectives for advertising campaigns. They work with the agency's clients to select the media that best reaches the target audience to achieve maximum media effectiveness. This includes proposing media plans, assessing media effectiveness in advance based on budget considerations, conducting media evaluation and analysis, and preparing trend reports and media research.
1 skill required
Job Details
媒體企劃
Job Description:
確立消費目標群及廣告活動的媒體目標。 代理委託商選擇目標群所接觸的媒體，以求達到最大的媒體效果。 提出媒體企畫案，配合預算的多寡做事前的媒體效果評估。 進行媒體評估分析、趨勢報告及媒體研究
Location:
Taipei - No. 77, Songgao Rd., Xinyi Dist.Brand:
Dentsu XTime Type:
Full timeContract Type:
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About The Company
We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next.
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