Senior Game Advertising Creative Planner

Senior Game Advertising Creative Planner is responsible for developing and optimizing creative advertising materials for game publishing and marketing. This role requires a deep understanding of game genres, user psychology, and market trends. Responsibilities include generating creative concepts for advertising materials, aligning with game style and content, continuously improving material quality based on performance data, and building and maintaining a creative material library and talent cultivation mechanisms. The ideal candidate possesses strong market insight, analytical skills, and at least 2 years of experience in SLG game publishing, demonstrating a proven track record of successful ad campaign performance.