Senior Game Advertising Creative Planner
Job Summary
Job Description
Senior Game Advertising Creative Planner is responsible for developing and optimizing creative advertising materials for game publishing and marketing. This role requires a deep understanding of game genres, user psychology, and market trends. Responsibilities include generating creative concepts for advertising materials, aligning with game style and content, continuously improving material quality based on performance data, and building and maintaining a creative material library and talent cultivation mechanisms. The ideal candidate possesses strong market insight, analytical skills, and at least 2 years of experience in SLG game publishing, demonstrating a proven track record of successful ad campaign performance.
Must have:
- Develop creative advertising materials
- Optimize materials based on performance data
- Strong market insight and analytical skills
- 2+ years SLG game publishing experience
- Understand user psychology and market trends
Job Details
职位描述
岗位职责：
1、结合游戏风格及内容，结合用户心理，提出发行买量素材创意并根据投放效果不断优化；
2、持续为公司所发行游戏产品提供高品质的爆款广告创意素材；
3、建设并完善素材创意库、及创意人员选育机制；
任职要求：
1、具备敏锐的市场洞察力，擅于抓取用户需求，有较强的逻辑整合能力；
2、对游戏产品及宣发/买量相关性有较为敏锐的判断力和优化能力；
3、SLG产品从业经验2年及以上，对相应主流市场区域国家文化熟悉；
4、所在团队在近一年有较为成熟的视频创意机制及方法论，个人有较好的消耗成绩。
岗位职责：
1、结合游戏风格及内容，结合用户心理，提出发行买量素材创意并根据投放效果不断优化；
2、持续为公司所发行游戏产品提供高品质的爆款广告创意素材；
3、建设并完善素材创意库、及创意人员选育机制；
任职要求：
1、具备敏锐的市场洞察力，擅于抓取用户需求，有较强的逻辑整合能力；
2、对游戏产品及宣发/买量相关性有较为敏锐的判断力和优化能力；
3、SLG产品从业经验2年及以上，对相应主流市场区域国家文化熟悉；
4、所在团队在近一年有较为成熟的视频创意机制及方法论，个人有较好的消耗成绩。
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