Organic Acquisition Team Lead

2 Weeks ago • 4 Years +

About the job

Job Description

Lead a team in achieving ambitious growth targets for organic user acquisition (UA) and conversion rates across all organic channels. Responsibilities include planning, overseeing, and optimizing store assets (text and visuals), developing and testing hypotheses, conducting competitor analysis, fostering team innovation, managing budgets, enhancing automation tools, and promoting cross-functional collaboration. The ideal candidate possesses at least 3 years of ASO experience (SEO knowledge is a plus), hands-on CRO experience, strong analytical skills, and fluency in English.
Must have:
  • Lead teams (min 1 year experience)
  • ASO experience (3+ years)
  • CRO experience (mobile/desktop)
  • A/B testing & data analysis proficiency
  • Strong analytical & critical thinking
  • Fluent English (Upper-Intermediate)
Good to have:
  • SEO knowledge
  • Advanced English proficiency
  • Experience hiring and developing teams
Perks:
  • Remote work & flexible hours
  • Relocation assistance
  • Sports reimbursement
  • Health insurance
  • Charitable activities support
  • Professional development opportunities
  • Bonus system
  • Language courses
  • Corporate events & team buildings

Job description

G5 Games is a game developer and publisher headquartered in Stockholm, Sweden. Since 2006 our company has become public and is listed on .

We create games in popular genres such as match-3, hidden object games, and mahjong solitaire. Our portfolio includes over 20 world-class projects, including Sherlock, Hidden City®, Mahjong Journey®, Homicide Squad®, Jewels series, and others.

We are currently looking for an experienced Organic Acquisition Team Lead to join our team. If you're passionate about taking on hard-to-solve challenges and making improvements wherever possible, we’d love for you to bring your energy, ideas, and commitment to our team!

What you will work on:

  • Lead a team to achieve ambitious growth targets by driving Organic UA installs and maximizing conversion rates across all organic acquisition channels. Embrace the challenge of continuously pushing performance boundaries.
  • Take ownership of planning, overseeing, and optimizing store assets (text and visuals) to adhere to store guidelines and deliver top-tier results.
  • Champion the development of bold hypotheses, testing strategies, and competitor analysis that challenge the status quo and fuel constant improvement.
  • Drive a culture of excellence, fostering team innovation, creativity, and resilience in the face of obstacles. Lead streamlined reporting, training, and process enhancement efforts with an eye for impactful change.
  • Manage budgets for testing, enhance automation tools, and promote cross-functional collaboration to unlock hidden growth potential and propel projects forward.

It’s important to us:

  • Minimum of 1 year’s experience leading teams of at least three people. A proven track record in hiring and developing high-performing teams is a plus.
  • At least 3 years’ experience in ASO, with added SEO knowledge being advantageous.
  • Hands-on experience in Conversion Rate Optimization (CRO) across mobile and desktop platforms.
  • Proficient in A/B testing, data analysis, and applicable statistical methods, with a curiosity for uncovering insights that drive meaningful change.
  • Strong analytical and critical-thinking skills, with a proactive approach to tackling complex problems.
  • Fluent English (Upper-Intermediate level required, Advanced proficiency a strong plus).

Working at G5 is about:

  • The opportunity to bring your ideas to life in an international company with a multimillion audience: G5 games are played by 250 million users worldwide.
  • Official employment in one of our locations or remotely under a contract. 
  • Assistance with relocation that helps move to one of the countries where the company has offices: Armenia, Georgia, Kazakhstan, Cyprus.
     
  • Maintaining a work-life balance of employees: remote work and flexible hours, sports reimbursement, and health insurance payment.
  • Charitable activities: you can initiate your own project with the company's support or participate in G5 Charity events.
  • Opportunities for professional development: access to resources for creating your own projects within R&D, an internal educational platform, and training webinars covering various specialties.
  • Bonus system: project profit bonus for project teams and a performance share program for key employees.
  • Language courses: free English lessons, speaking clubs for all proficiency levels, and free study language of the country of relocation.
  • Entertainment: corporate events and team buildings, master classes for adults and children, webinars with guest speakers, coffee talks, quizzes, and contests.

Please be aware that the email correspondence with G5 Games representatives is conducted via  only. 

 

More about G5 Games: 

Follow us on social media: , , , .

 

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About The Company

Astana, Astana, Kazakhstan (Remote)

Yerevan, Yerevan, Armenia (Remote)

Tbilisi, Tbilisi, Georgia (Remote)

Limassol, Limassol, Cyprus (Remote)

Astana, Astana, Kazakhstan (Remote)

Yerevan, Yerevan, Armenia (Remote)

Tbilisi, Tbilisi, Georgia (Remote)

Astana, Astana, Kazakhstan (On-Site)

Yerevan, Yerevan, Armenia (On-Site)

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