The Performance Marketing Manager at Fi will play a pivotal role in driving the company's growth.  Responsibilities include managing affiliate marketing programs, optimizing Facebook/Instagram and Google UAC install campaigns, and developing monthly marketing plans.  The role demands data-driven decision-making, A/B testing, and creating internal reporting systems.  The ideal candidate possesses 3+ years of experience in performance marketing, expertise in managing install and acquisition channels across various platforms, and strong analytical skills.  They should also be a self-starter, detail-oriented, and comfortable working in a fast-paced startup environment.

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 About Fi Who we are: Simply put, a fin-tech startup for digital natives. Our mission is to help our users demystify their finances, maximize their savings and spend intelligently. Who we’re looking for: Exceptional, innovative people! If you’re passionate about building delightful user experiences, driven to always do the right thing and hungry to impact millions of lives, chat with us! Why you should work with us: We are committed to always doing the right thing, both for our team and users. We are a positive, transparent and inclusive community that celebrates success together, encourages bias for action and recognizes individual brilliance. We are ambitious and want everyone to think ‘impact and growth’. Our work environment is fun and more — it is human, nimble and business-like. With rich experience in the world’s leading tech companies and banks, we deeply and equally understand both the ‘fin’ and ‘tech’ in fintech. With funding from leading global VCs, we’re in pursuit of a fantastic experience for both our consumers and colleagues. What this role is about: Digitial / Performance Marketing Manager The Performance Marketing Team is an integral part of our Marketing team. Our aspiration is to be one of the fastest growing fin-tech brands in the space and you will play a pivotal role in bringing this to life! The Marketing team is an energetic team of brand and growth strategists, product marketing managers, content managers and copywriters. Your teammates come from creative agencies, news publications, tech and e-commerce companies. At Fi, we are helpful, transparent, fair, and kind. We are unconventional thinkers, relentless executors, and masters of our craft. What will you be doing : <ul><li>Affiliate Marketing - Onboarding and managing quality focused affiliate partners both for acquisitions and app traffic and re-engagement</li><li>Facebook/Instagram Installs - Driving scale and optimisation on Facebook and Instagram install campaigns</li><li>Google UAC - Driving scale and optimisation on installs from Google platforms</li><li>Planning &amp; Execution - Monthly planning of installs, acquisitions and execution across platforms. Primary ownership of plan vs achievement on spends, scale and quality</li><li>Growth - Growth hacking and finding new avenues, initiatives to drive acquisitions through the funnel</li><li>AB Testing &amp; Experimentation- Data-driven experimentation of concepts, campaigns, campaign structure, platforms, commercial models to drive metrics</li><li>Reporting &amp; Ops - Building an internal reporting system to publish data, validate partner claims and handle financial processes for smooth operations</li><li>Thought Leadership - Being an internal leader of installs and acquisitions best practices. Contribute to building the strategy for performance marketing and growth, with a focus on data and platform-user understanding </li></ul>
Who are we looking for : <ul><li>You are an independent thinker who loves developing relationships, driving results and has a strong execution focus. You have experience managing installs and acquisition channels and have a strong bias for getting things done.</li><li>You’ve managed affiliate marketing - 3+ years of experience in performance marketing, at an agency or brand</li><li>You have hand-on experience on Facebook and Google Platforms - 3+ years of experience in performance marketing, at an agency or brand</li><li>You are data-driven and have a proven record of driving growth - You have used your analytical skills and in-depth knowledge of the platforms to contribute directly to the growth of the company/client</li><li>You write good English, and can proof check - Excellent written communication skills</li><li>You’re a do-er - A self-starter who is able to iterate quickly and work well with a team. With excellent organisational and time management skills.</li><li>You’re looking for a start-up experience - You enjoy creating structure out of chaos. You give attention to detail and are able to prioritize. You see yourself jumping in, trying new things, getting your hands dirty. And most of all - you’re looking to be part of the journey to build an amazing brand &amp; product. </li></ul>
Selection Process : Once you apply via the career page, Fi's talent team will reach out to set up an interview with the Product/Marketing team, if we find your profile an interesting &amp; relevant fit to Fi. This could be followed by 3-4 rounds of video interviews with other key stakeholders and leadership team. Expect at least 3 rounds to assess your articulation &amp; communication, general aptitude, attitude and a team fit. We aspire to create an inclusive culture of diverse people not just because it's the right thing to do but because heterogeneity inspires us and is more fun! We employ people solely on merit and do not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law.
 
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