Performance Marketing Manager

Fi Money is a new age money management app designed to simplify your financial life. With Fi, you can save, pay, invest, or borrow, all in one place. You can track and analyze your expenses across Fi and all your other bank accounts. You can also apply for a credit card, access instant loans, and grow your wealth and more with our range of investment options.

What this role is about

At Fi, we’re building a new kind of financial experience — and growth is at the heart of it. As a Performance Marketing Manager, you’ll take the lead on digital channels within the marketing team and be a key driver of our customer acquisition engine. You’ll work across SRNs, programmatic platforms, and affiliate networks, taking campaigns from strategy to execution. You’ll also own performance metrics, optimise spends, and uncover new levers for growth.

What will you be doing:

• Run digital campaigns across channels like Google (Search, Display, Shopping, YouTube, Discovery), Facebook, Instagram, Programmatic, and more — with a sharp eye on CAC, scale, and user quality
• Manage and optimise spend across acquisition channels with a strong focus on ROI, scale, and reducing cost per install/acquisition
• Build and manage affiliate networks — onboard quality partners and continuously evaluate performance across acquisition and re-engagement
• Discover and experiment with new platforms, commercial models, inventory types, and campaign ideas
• Lead monthly planning across installs, spends, scale, and CPA/CPI targets — align execution with business goals
• Build strong measurement and reporting frameworks — own attribution, claim verification, and financial reconciliation
• Use tools like Google Analytics, Appsflyer, and Tableau to track and optimise performance across the funnel and drive data-led decision-making
• Collaborate with cross-functional teams including brand, analytics, product marketing, and content
• Drive internal best practices in performance marketing — what we do should be repeatable, scalable, and ahead of the curve

Who are we looking for:

• At least 3 years of hands-on experience in performance marketing — either at a fintech company or a digital-first agency with a strong focus on acquisition
• You’ve directly managed campaigns on Google and Facebook and understand what makes a great growth funnel tick
• You’ve worked on CAC reduction, quality acquisition, and can back your strategy with metrics and outcomes
• You’ve worked with app marketing and measurement platforms — Appsflyer, Google Analytics, Tableau are tools you’re already comfortable using
• Strong data chops — you can dissect platform metrics, funnel reports, and dashboards to make decisions
• You’re a do-er — comfortable with ambiguity, curious by nature, and able to move fast while keeping your eye on the details
• Excellent written English — you’ll be working with copy and reviewing assets that go live

What sets this team apart?

• This is a high ownership team — you’ll be encouraged to take charge, lead new initiatives, and bring ideas to life
• We use AI tools and automation where it moves the needle — speed, experimentation and iteration are key
• You’ll work closely with brand, content, product marketing, and analytics — we value deep collaboration over silos
• Your success here isn’t about maintaining the status quo — it’s about making a dent in our growth curve

This is a five days work from office role and we are in Brookfield, Bengaluru.