Performance Marketing Manager

About Fi

Who we are:

Simply put, a fin-tech startup for digital natives. Our mission is to help our users demystify their finances, maximize their savings and spend intelligently.

Who we’re looking for:

Exceptional, innovative people! If you’re passionate about building delightful user experiences, driven to always do the right thing and hungry to impact millions of lives, chat with us!

Why you should work with us:

We are committed to always doing the right thing, both for our team and users. We are a positive, transparent and inclusive community that celebrates success together, encourages bias for action and recognizes individual brilliance. We are ambitious and want everyone to think ‘impact and growth’. Our work environment is fun and more — it is human, nimble and business-like.

With rich experience in the world’s leading tech companies and banks, we deeply and equally understand both the ‘fin’ and ‘tech’ in fintech. With funding from leading global VCs, we’re in pursuit of a fantastic experience for both our consumers and colleagues.

What this role is about: Digitial / Performance Marketing Manager

The Performance Marketing Team is an integral part of our Marketing team. Our aspiration is to be one of the fastest growing fin-tech brands in the space and you will play a pivotal role in bringing this to life!

The Marketing team is an energetic team of brand and growth strategists, product marketing managers, content managers and copywriters. Your teammates come from creative agencies, news publications, tech and e-commerce companies.

At Fi, we are helpful, transparent, fair, and kind. We are unconventional thinkers, relentless executors, and masters of our craft.

What will you be doing :

• Affiliate Marketing - Onboarding and managing quality focused affiliate partners both for acquisitions and app traffic and re-engagement
• Facebook/Instagram Installs - Driving scale and optimisation on Facebook and Instagram install campaigns
• Google UAC - Driving scale and optimisation on installs from Google platforms
• Planning & Execution - Monthly planning of installs, acquisitions and execution across platforms. Primary ownership of plan vs achievement on spends, scale and quality
• Growth - Growth hacking and finding new avenues, initiatives to drive acquisitions through the funnel
• AB Testing & Experimentation- Data-driven experimentation of concepts, campaigns, campaign structure, platforms, commercial models to drive metrics
• Reporting & Ops - Building an internal reporting system to publish data, validate partner claims and handle financial processes for smooth operations
• Thought Leadership - Being an internal leader of installs and acquisitions best practices. Contribute to building the strategy for performance marketing and growth, with a focus on data and platform-user understanding