Product Manager, Programmatic

1 Month ago • 5 Years + • Monetization • $240,000 PA - $725,000 PA

Job Summary

Job Description

As a Product Manager, Programmatic at Netflix, you'll develop the programmatic advertising offering across Netflix Ads. This includes creating workflow productivity solutions, insights, and reporting tools for users to manage programmatic deals. You'll define the product vision and roadmap, collaborating with various teams (sales, engineering, design, ad operations) to ensure product success. Key responsibilities involve prioritizing the product roadmap, becoming an expert in the programmatic advertising ecosystem, and leveraging data to drive adoption and measurable impact. The role requires deep technical understanding of programmatic foundations and experience building data-driven products with user-focused design.
Must have:
  • 5+ years Product Management experience
  • Experience launching and scaling products
  • Data-driven product development
  • Programmatic advertising expertise
  • Collaboration with cross-functional teams
Good to have:
  • AI experience for product enhancement
  • Experience with ad servers, DSPs, or SSPs
  • Channel sales and partner experience
Perks:
  • Comprehensive benefits including Health Plans, Mental Health support
  • 401(k) Retirement Plan with employer match
  • Stock Option Program
  • Paid time off
  • Flexible time off

Job Details

Netflix is one of the world's leading entertainment services, with 283 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

At Netflix, we want to entertain the world and are constantly innovating on how entertainment is imagined, created and delivered to a global audience. We currently stream content in more than 30 languages in 190 countries, topping over 230 million paid subscribers. 

to offer our members with more choice in how they consume their content. Our new tier allows us to attract new members at a lower price point, while also creating a compelling path for advertisers to reach audiences that are deeply immersed.

Our Team:

The Ads Platform team builds the advertising systems and integrations that power the delivery of ads using our world class content delivery ecosystem. We deliver ads in a manner that’s thoughtful of our members’ viewing experience and drives great outcomes for advertisers. 

Our team is new and yet faced with the ambitions of building highly performant advertising systems and delivering high impact to our business by monetizing our incredible slate of content. As one of the newest entrants in the Connected TV advertising space that’s rapidly growing, we seek to build unique value propositions that differentiate Netflix from other ad-supported streaming services.

We are looking for a Product Manager in the advertising space who is excited to join us on this journey.

About the Role:

This PM will develop our programmatic offering across Netflix Ads, including workflow productivity solutions, insights, and reporting for users to create, launch, and troubleshoot programmatic deals.

This PM will:

  • Define and drive the product vision and roadmap, aligning with business goals, ad operations, account management, and channel partner needs.

  • Partner closely with sales, engineering, design, ad operations, and other adjacent teams to deliver products that drive adoption and measurable impact.

  • Prioritize and manage the product roadmap, balancing near-term delivery with long-term strategic planning to provide scalable solutions.

  • Become an expert on our programmatic advertising ecosystem, including sales channels, internal workflows, and data foundations.

We’re seeking a candidate who has:

  • 5+ years of Product Management experience successfully launching and scaling products that help business users prioritize issues and make decisions to grow and retain revenue.

  • Proven experience building products that leverage data to empower users with insights, recommendations, and workflow automation; experience with AI to enhance these products is a plus.

  • Familiarity with user workflows to execute programmatic transactions within an ad server, DSP or SSP; experience working with channel sales and partners (i.e. DSPs) is a plus.

  • Deep technical understanding of Programmatic foundations, including bid requests/responses, deal types, and auction mechanics.

  • Collaborated with product designers to create or evolve a user experience with UI changes, notifications, or dashboards.

  • Exceptional strategic thinking, clear communication skills, and a data-driven approach to measuring outcomes.

Generally, our compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options. To determine your personal top of market compensation, we rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. The range for this role is $240,000 - $725,000.

Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs. Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off. Full-time salaried employees are immediately entitled to flexible time off.

See more detail about our Benefits .

is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.

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