Product Marketing Lead

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About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place. At Salesforce, our world class Product Marketers drive pipeline by expertly positioning our products with clear, credible, and differentiated messaging that generates demand and empowers our sellers through close. We partner with global and local team members to drive activations that fuel profitable growth for our Clouds and make them #1 in their categories, industries and regions.

We are looking for a self-starting, team-orientated, and hard-working Product Marketing Manager to join our growing Sales Cloud business in EMEA. The successful candidate will have the ability to drive the product marketing strategy and plan in partnership with EMEA sales, field marketing, enablement, sales programs and extended teams as well as HQ PMM to deliver pipeline goals and increase awareness for Salesforce’s Sales Cloud products. You are a proven teammate with a passion for strategy and storytelling, and you understand how to enable sales teams on value propositions as well as to collaborate with field teams to drive pipeline with targeted marketing activations. NB. the product scope & focus in this role may change depending on the business needs, and will be reviewed periodically.

Your Responsibilities:

• Be the champion, expert and product marketing engine behind the Salesforce Sales Cloud across key EMEA markets, helping grow our pipeline, ACV & awareness, and driving our product strategy in priority countries.
• Build and use a deep understanding of Salesforce’s Sales Cloud products and customers as well as sales buyers and communities to help educate both internal and external audiences on our value propositions.
• Develop EMEA market and buyer insights that fuel go-to-market planning, campaign strategies and awareness as well as sales planning and execution.
• Partner with EMEA Field Marketing to own, customize & build content that fuels local marketing activations generating demand for Sales Cloud, including events, campaigns, digital and exec program.
• Align with EMEA Sales, Sales Programs, Product Marketing and EMEA Enablement teams to develop and deliver sales enablement plans and sales programs to drive pipe generation and progression.
• Partner with Sales & Customer Marketing to develop regional customer references, deal wins, testimonials and case studies for external and internal use.
• Drive product launches for the region, ensuring new Sales Cloud products or relaunches are showing up across marketing touch points as well as delivering field and market readiness for new products.
• Monitor and report on the performance of products in the EMEA market and communicate the results of related Go to Market activations to key partners.

Experience/Skills Required:

• 3-5 years experience in product marketing, solution marketing or equivalent, ideally in B2B software or SaaS/PaaS
• High energy, personable, innovative, and creative - with the execution skills to make it all count
• Ability to operate in a fast-paced, fast-growing, constantly evolving matrix environment and across multiple regions
• Self-starter with the ability to navigate a complex organisation to drive projects from idea to execution fast
• Ability to navigate cultures and all levels of stakeholders across multiple functions and geographies to establish agreement for go-to-market priorities
• Strong interpersonal skills – a blend of firmness and conviction with diplomacy and a constructive attitude
• Strong communicator and storyteller comfortable with presenting in public
• Strategic problem solver with a growth mindset, a bias for action and a comfort with numbers including an ability to translate data into actionable recommendations
• Understanding of the Sales buyer as a target market and ability to engage with and influence this audience
• Multi-lingual skills are desirable (English and French or German)

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