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Regional Product Lead, Media Effectiveness

Regional Product Lead, Media Effectiveness

1 Month ago • 4 Years + • Product Management • Undisclosed

About the job

3 skills required for this role

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innovation

critical-thinking

cross-functional

Job Description

The Regional Product Lead, Media Effectiveness, at Google's Product and Sales Activation (PSA) group, consults with promoters and customers to identify business growth opportunities and develop measurement solutions. Responsibilities include identifying and building knowledge of customer measurement solutions, advising on marketing and media analytics, interpreting Google measurement solution results, and partnering with sales to position Google's impact against client marketing objectives. The role requires collaboration with various teams (Sales, Analytics) and stakeholders to drive growth and showcase Google's value proposition. The ideal candidate possesses strong analytical, communication, and problem-solving skills with experience in product management, marketing, or consulting.

Must have:

Bachelor's degree or equivalent experience
4+ years in product management, marketing, consulting, or project management in technology
Experience working with Product/Engineering teams and cross-functional stakeholders
Excellent communication, problem-solving, and critical thinking skills
Consult with customers to identify business growth opportunities
Develop holistic measurement solutions for marketing challenges
Advise customers on marketing and media analytics

Good to have:

Experience influencing stakeholders and C-level executives
Ability to understand and adapt to stakeholder motivations
Excellent organizational and project management skills

Minimum qualifications:

Bachelor's degree or equivalent practical experience.
4 years of experience in product management, marketing, management consulting, or project management in technology.
Experience working with Product Management or Engineering teams, executive leadership, and cross-functional stakeholders.

Preferred qualifications:

Experience influencing stakeholders to devise and scale a strategy.
Experience influencing c-level executives, managers, and promoters both in and outside Google.
Ability to understand and adapt to the motivations of different stakeholder groups.
Ability to take complex, ambiguous topics, and present them in a clear and concise manner to stakeholders.
Excellent organizational and project management skills, with the ability to collaborate across cross-functional boundaries.
Excellent written and verbal communication, people management, problem-solving, and critical thinking skills.

About the job

Our group, called Product and Sales Activation (PSA) brings products to market, and market to products. We sit at the junction of product, strategy, and go-to-market to shape the long term product roadmap, commercialize new products, and drive long term strategic initiatives. We work across the Google product portfolio. Our team is responsible to influence everyone, advertisers, partners and our colleagues about what Google can provide to make advertisers more successful and ensure that happens.

Google Customer Solutions (GCS) sales teams are trusted advisors and competitive sellers who maintain a relentless focus on customer success by bringing the best Google has to offer to small- and medium-sized businesses (SMBs), which are the backbone of our communities. As a member of our team, you’ll have the opportunity to work with company owners and make a real difference in their businesses by helping them grow. Together, we help shape the future of innovation for customers, partners, and sellers...and we have fun doing it.

Responsibilities

Consult with promoters and customers to identify opportunities associated with potential business growth and develop holistic measurement solutions for their business and marketing challenges.
Identify and build knowledge about the typical measurement solutions used by customers and agencies, and develop Google positioning for the market.
Advise customer partners on methodologies for marketing and media analytics, measurement and attribution. Help customers navigate industry standards and alternatives.
Work with Sales and Analytics teams to interpret, analyze and contextualize the results of different Google measurement solutions (e.g., incrementality studies) showing Google’s impact to customers.
Partner with sales to effectively position Google results against the client's marketing objective as well as drive conversations about growth.

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About The Company

Google

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A problem isn't truly solved until it's solved for all. Googlers build products that help create opportunities for everyone, whether down the street or across the globe. Bring your insight, imagination and a healthy disregard for the impossible. Bring everything that makes you unique. Together, we can build for everyone.