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Regional Product Strategy Lead, Marketing Mix Modeling

Regional Product Strategy Lead, Marketing Mix Modeling

1 Hour ago • 4-6 Years • Product Management • Business Development

About the job

5 skills required for this role

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business-strategy

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cross-functional

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Job Description

This Regional Product Strategy Lead role focuses on accelerating Google's Marketing Mix Modeling (MMM) solutions. Responsibilities include partnering with product teams and sales to commercialize the MMM offering, acting as a business partner to sales teams to develop joint programs, shaping broader media effectiveness strategy, and architecting scalable activation programs to drive product adoption. The role requires leading funding programs, enablement programs, and market-to-product feedback loops. The ideal candidate will serve as a product specialist and thought leader on MMMs for sales, customers, and specialized services organizations, contributing to regional thought leadership. The role is within the Product Go-to-Market team, aiming to increase customer revenue growth.

Must have:

6+ years experience in relevant fields or 4 years with advanced degree
Experience with digital advertising measurement
Data analysis experience
Excellent communication skills
Strong project management skills
Commercialization and adoption of Google's MMM offering
Develop joint programs with sales teams
Shape media effectiveness strategy

Good to have:

Experience communicating technical content to diverse audiences
Influencing senior-level stakeholders
Knowledge of marketer/agency budget decisions
Ability to create compelling presentations

Minimum qualifications:

Bachelor's degree or equivalent practical experience.
6 years of experience in management consulting, sales operations, business strategy, investment banking, venture capital, private equity, or corporate advisory, or 4 years of experience with an advanced degree.
Experience with digital advertising measurement methods and technologies.
Experience working with data sets.

Preferred qualifications:

Experience communicating technical content across different audience groups, as well as influencing at senior levels.
Strong project management skills and experience managing complex projects with stakeholders across multiple functions.
Knowledge of how marketers and agencies make budget decisions.
Ability to structure a compelling storyline and build presentation decks/documents to support their position.
Strategic thinking and problem-solving skills, with demonstrated ability to lead complex operational and strategic initiatives.
Excellent written and verbal communication skills in both practitioner and executive-level contexts.

About the job

The Business Strategy & Operations organization provides business critical insights using analytics, ensures cross functional alignment of goals and execution, and helps teams drive strategic partnerships and new initiatives forward. We stay focused on aligning the highest-level company priorities with effective day-to-day operations, and help evolve early stage ideas into future-growth initiatives.

This individual contributor role sits within the Product Go-to-Market team, tasked with accelerating and defending large customer revenue growth across the region via the development and adoption of products, tools, and program best practices.

In this role, you will lead the regional commercialization of Google’s Marketing Mix Modeling (MMM) solutions and scale activation via structured learning agendas across the sales organization. Key activities also include leading funding programs and governance, enablement programs, and market-to-product feedback loops. This role will serve as the product specialist and thought leader on MMMs for sales, customers and specialized services organizations and is responsible for contributing to regional thought leadership.

The Go-to-Market Operations (GtM) team ensures Google's complex and ever-evolving Ads business runs smoothly. We are instrumental in setting go-to-market strategy, and ensuring flawless execution and operations against the strategy. We have teams embedded in each of the major Ads business areas as well as global teams that work across the business areas. Team members are analytical and strategic, with a pragmatic sense of how to get things done.

Responsibilities

Partner with the Google product teams, in-market sales specialists and cross-functional teams to commercialize and drive Google’s Marketing Mix Modeling (MMM) offering.
Act as the business partner to sales teams and leaders, to develop shared business priorities, joint programs that drive commercial outcomes and product adoption goals.
Shape broader media effectiveness strategy and represent product priorities in executive forums, business reviews and strategy meetings with global and regional counterparts.
Architect and execute scalable activation programs that drive product adoption and promote best practice across the region.

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About The Company

Google

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A problem isn't truly solved until it's solved for all. Googlers build products that help create opportunities for everyone, whether down the street or across the globe. Bring your insight, imagination and a healthy disregard for the impossible. Bring everything that makes you unique. Together, we can build for everyone.