Senior Content Designer, Member Experience Personalization

Netflix is one of the world’s leading entertainment services with 278 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

The Role

We are looking for a Senior Content Designer to join our Experience Design (XD) Discovery + Foundations team. The team is responsible for designing our core Netflix experience for members worldwide. We strive to make finding the right movie, show, or game on Netflix feel intuitive, personal, and compelling, with relevant recommendations tailored to our members’ needs. 

In this role, you’ll craft copy for end-to-end member experiences across Netflix platforms, focusing on personalized discovery features. You’ll help members engage with content they love, and design language that reflects their tastes and preferences back to them. You’ll primarily work on features related to onboarding, profiles, and in-product feedback and user education. 

As part of Netflix’s broader cross-functional Content Design team, you’ll test new ideas and approaches to content design that inform, educate, guide, and delight while creating business value. You’ll help shape Netflix’s overall brand voice, tone, and style for global audiences, and design scalable, unified language frameworks for our product. 

About You

You love using language to create intuitive, frictionless user experiences. You have a passion for both end-to-end feature development and designing experiments focusing on different language approaches. You possess a strong desire to understand user behavior and business success through data and consumer insights, and are passionate about partnering with Globalization to make Netflix amazing around the world.

Your Skills

• You’re a storyteller with experience crafting and orchestrating cohesive UX narratives across platforms.

• You’re familiar with personalization features and how algorithm

• You bring products to life with strategic product copy, tone of voice, and information hierarchy. You’re a pro at thoughtfully infusing in-product user interactions with a brand personality.

• You have experience with language-focused experiment design, and have worked closely with Designers, Researchers, and Product Managers to develop hypotheses and test plans related to UX and product features. 

• You’re able to flex your writing style from pithy value props to more tactical microcopy.

• You’re a systems thinker who excels at developing scalable language frameworks.

• You communicate productively with visual thinkers and will be comfortable advocating for your point of view in our candid, feedback-driven culture.

What You’ll Do

• Collaborate with cross-functional partners on an overall UX and UI strategy, specifically focusing on language and information. 

• Help identify and define personalized experiences on Netflix, and design elegantly simple solutions to complex user problems. 

• Use data, insights, and design thinking to give people the right information, at the right time, for the right reasons. 

• Create clear, frictionless experiences that are on-brand and translate well to global audiences. 

• Work on several Content Design projects at once, providing concepting, content strategy, and writing from early ideation through final execution.

• Understand how to rationalize UX solutions with data, improve designs through feedback, and thoughtfully question the status quo.

• Initiate your own innovation projects and identify opportunities to join existing projects to elevate the quality of their work.

• Partner with Design leadership to evolve Netflix’s guidelines and standards.

• Embrace our culture of experimentation and A/B testing and zero-to-one innovation.

Qualifications

• 5+ years experience writing for consumer-facing digital products.

• Ability to work autonomously and make strategic decisions independently.

• Portfolio demonstrating Content Design and user-focused product design strategy

• Experience working on UX for personalization features

• Outstanding communication, presentation, and people skills.

• Ability to think critically about user journeys and content flows, and to connect the dots between them.

• Ability to work Pacific Time Zone hours and travel occasionally to California in order to collaborate with stakeholders. That said, we can always make exceptions in location for the right candidate.

This is a full-time, salaried role reporting to the Content Design Manager in the Member Experience Design (XD) team.

Generally, our compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options. To determine your personal top of market compensation, we rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. The range for this role is $120,000-$515,000.
 

Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs.  Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off. Full-time salaried employees are immediately entitled to flexible time off. See more detail about our Benefits.

Netflix is a unique culture and environment.  Learn more.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity of thought and background builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.

Job is open for no less than 7 days and will be removed when the position is filled.