Senior CRM Marketing Executive

ABOUT TIDE

At Tide, we are building a business management  platform designed to save small businesses time and money. We provide our members with business accounts and related banking services, but also a comprehensive set of connected administrative solutions from invoicing to accounting.

Launched in 2017, Tide is now used by over 1 million small businesses across the world and is available to UK, Indian and German SMEs. Headquartered in central London, with offices in Sofia, Hyderabad, Delhi, Berlin and Belgrade, Tide employs over 2,000 employees.

Tide is rapidly growing, expanding into new products and markets and always looking for passionate and driven people. Join us in our mission to empower small businesses and help them save time and money.

ABOUT THE TEAM

Tide is about doing what you love. We’re looking for someone to join us on our exciting scale up journey and be a part of something special. We are wanting passionate Tideans to drive innovation and help build a best-in-class platform to support our members. You will be comfortable in ambiguous situations and will be able to navigate the evolving FinTech environment. Imagine shaping how millions of Tide members discover and engage with business banking platforms and building this on a global scale. 

ABOUT THE ROLE 

We’re looking for detail oriented, curious, explorative, commercially focused Senior CRM Executive looking for their next step - someone that will take on and help us expand rapidly growing product areas within Tide.  You’ll be equally at home building automation, analysing results and working with immediate stakeholders to take the story of performance to the business. 

As a Senior CRM Marketing Executive: 

• You’ll be tasked to expand, drive and optimise a multi-channel communications strategy through ever-increasing personalisation and automation. 
• You will help deliver and develop the existing Credit engagement marketing CRM programme for our European markets, with a strong focus on driving all important metrics through automation and personalisation, working closely with product, content, BI and other Marketing team members.
• You’ll have autonomy to develop and implement a test and learn plan, A/B tests and optimisation strategies. 
• You will work in a multinational team of passionate CRMers, Product marketers and Product Managers with a track record of delivery, who are dedicated to collaboration, innovation and ownership, with a central focus on helping our members save time and money, so they can get back to doing what they love
• Building and optimising key cross-sell campaigns and customer journeys across marketing with occasional involvement in operational communications
• Developing and delivering a CRM test-and-learn pipeline across multiple channels including in-app, web, email & SMS end-to-end, including ideation, execution, analysis and optimisation
• Analysing campaigns and reporting out to immediate stakeholders on trends and recommendations and using data to define, build and maintain segments including building and maintaining reporting dashboards to track CRM performance
• Work closely with the rest of the Engagement Marketing team as well as a number of other cross-business stakeholders
• Continuously look for optimisations and new ideas to develop engagement marketing opportunities

WHAT WE ARE LOOKING FOR 

• You have 2-3 yrs of expertise in end-to-end CRM/retention marketing management across a number of sub-products and business units
• You’ve developed and delivered CRM programmes, demonstrating proven results against targets.
• You have hands-on experience with CRM platforms e.g. Iterable, Hubspot, Braze, and an understanding of HTML and CSS
• You have experience handling campaign data from different sources using BI tools e.g. Looker, Tableau, and experience turning this data into strategic insights
• You have experience in segmentation and targeting
• You have A/B and MVT testing experience
• You have solid communication and reporting skills and are able to work well in partnership with technical and non-technical team members
• You have good Excel skills as well as experience with business reporting tools (e.g. Tableau, Looker) - you're famous for solving colleagues' spreadsheets and reporting problems
• You have the ability to handle multiple projects and adapt to changing priorities
• You are hands-on, delivery oriented, and results-driven, with a pragmatic implementation style
• You may have worked in Financial Services, start-ups, credit/lending or tech space
• You have a curious nature, good organisational skills and impeccable attention to detail

TIDEAN WAYS OF WORKING

At Tide, we champion a flexible workplace model that supports both in-person and remote work to cater to the specific needs of our different teams. 

While remote work is supported, we believe in the power of face-to-face interactions to foster team spirit and collaboration. Our offices are designed as hubs for innovation and team-building, where we encourage regular in-person gatherings to foster a strong sense of community.

TIDE IS A PLACE FOR EVERYONE

At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives. 

We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard.

At Tide, we thrive on diversity, embracing various backgrounds and experiences. We welcome all individuals regardless of ethnicity, religion, sexual orientation, gender identity, or disability. Our inclusive culture is key to our success, helping us build products that meet our members' diverse needs. We are One Team, committed to transparency and ensuring everyone’s voice is heard.

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