Senior User Acquisition- Growth
Job Summary
Job Description
- 3+ years User Acquisition experience
- Strong analytical skills
- Data-driven decision making
- Project leadership
- Proficient in Excel
- Fluent English
- Gaming/online marketing enthusiasm
- B.Sc. in Industrial Engineering, Computer Science, or equivalent
6 skills required
Job Details
Join us at Playtika (NASDAQ: PLTK), where we're driven by the belief life needs play. We’re on a mission to deliver infinite ways to play using cutting-edge technologies like AI and machine learning to craft immersive experiences that connect, inspire and entertain millions of players worldwide.
From our start as a small mobile games company founded in Israel to our current position as a publicly traded company and industry leader, we continue to be a dominant force in interactive entertainment. With a diverse portfolio of award-winning, category-leading Casual and Social Casino-themed games, including nine of the top 100 highest-grossing mobile games in the US, we're setting the standard for excellence.
Our success story is co-authored by a dynamic team of storytellers, strategists, creators and data scientists who thrive on innovation. We are home of the best, advancing an inclusive culture that embraces our core values and reflects our agile DNA.
With a strong financial foundation, disciplined operations, unwavering player-focused approach and relentless can-do spirit, we're well-positioned for sustained growth. If you're ready to join the driving force behind the evolution of interactive entertainment, we invite you to come play with us.
As a Senior User Acquisition Manager focused on Growth, you will play a critical role in the growth and success of our mobile gaming business. You will be part of Playtika’s Partner Program Team, lead complex tasks and projects, and will be responsible for developing and executing growth strategies.
Responsibilities:
- Develop an efficient growth process, including lead qualification and relationship building, aligned with business objectives and evaluated based on metrics and KPIs.
- Develop and execute user acquisition strategies that align with business goals and objectives, including identifying new opportunities for growth and expansion.
- Manage and optimize large-scale campaigns across multiple marketing channels to effectively engage new users, using data-driven insights to continuously improve performance.
- Establish and maintain relationships with key stakeholders across the mobile gaming industry, including publishers and marketing partners, to explore new partnership opportunities and drive business development efforts.
- Lead complex tasks and projects related to User Acquisition and Growth.
- Conduct market research and analyze user behavior to identify new trends and opportunities in the mobile gaming market, and use this information to inform marketing and business development strategies.
Requirements:
- 3+ years of experience as a User Acquisition Manager/Media Buyer.
- Sharp-minded and “out of the box” thinker and a passion for both marketing and analytics.
- Ability to lead projects from A to Z with a positive "can-do" attitude.
- Good analytical skills, with the ability to analyze data, draw conclusions, develop actionable recommendations and implement them
- Proficient with Excel - a must
- Initiative & leadership capabilities
- Fluent English – a must
- Gaming and/or online marketing enthusiast - an advantage
- B.Sc in Industrial Engineering and Management, Computer Science or equivalent filed – an advantage
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
If you feel the above describes you perfectly - Apply now!
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About The Company
For a decade Playtika has been a pioneer in the games industry with more than 34 million monthly active users across a portfolio of casual games titles. We were among the first to offer free-to-play games on social networks, and shortly after, on mobile platforms. Playtika creates disruptive gaming experiences that are reshaping the gaming landscape using cutting-edge technologies in Live-Ops, Data Analytics and Performance Marketing. As a digital entertainment powerhouse, Playtika processes 9TB of data daily. Our creative team translate data-driven insights into customized story lines that deliver exciting challenges and surprising thrills, at every twist and every turn. We move fast, seizing new opportunities, pushing boundaries and leveraging the technology and talent we’ve acquired along the way. At Playtika, we are storytellers and coders, artists and data-scientists, explorers and strategists. We don’t just build games, we bring them to life. We create infinite ways to play. Headquartered in Herzliya, Israel, Playtika has over 3700 employees in offices worldwide including Ramat Gan, Berlin, , Warsaw, Vienna, Helsinki, Chicago, Las Vegas, Santa Monica, Sydney, Kyiv, Bucharest, Minsk, Dnepr, and Vinnytsia.
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