Senior Marketing Manager, Auto Industry
Job Summary
Job Description
The Senior Marketing Manager, Auto Industry will define and lead the Go-to-Market (GTM) strategy for automotive segments to drive revenue growth, increase market penetration, and strengthen Wind River’s brand. The role requires an expert to develop and execute marketing strategies. You will own the GTM strategy, aligning closely with Sales to define Ideal Customer Profiles (ICPs) and create tailored messaging. You will utilize data-driven insights to build performance dashboards that track key marketing KPIs. The role requires strong leadership and project management capabilities.
Must have:
- 10+ years of marketing experience in automotive or related sectors.
- Proven success in leading GTM strategies and market share expansion.
- Strong leadership and project management skills.
- Experience working with Sales and Product teams.
- Ability to analyze market trends and customer needs.
Perks:
- Top Workplace recognition.
- Commitment to DEIB (Diversity, Equity, Inclusion & Belonging).
- 100% Employee covered Medical, Dental, and Vision insurance.
- Flexible Time Off policy + 12 observed Holidays.
- 401K with company match.
- Health Savings Account (HSA) and Flexible Spending Account (FSA).
- Wellness Benefits through Unmind.
4 skills required
Job Details
Description
Senior Marketing Manager, Auto Industry
ABOUT WIND RIVER
Wind River is a global leader in delivering software for mission-critical intelligent systems. For more than four decades, the company has been an innovator and pioneer, powering billions of systems that require the highest levels of security, safety, and reliability.
Wind River helps customers across automotive, aerospace, defense, industrial, medical, and telecommunications industries solve complex technology challenges on their journey toward the new intelligent machine economy. The company’s software powers generation after generation of the safest, most secure systems in the world. Examples include playing a key role in NASA space missions such as Artemis I, the James Webb Space Telescope, and multiple Mars rovers. We’ve achieved recent 5G milestones including the world’s first successful 5G data session with Verizon and building one of the largest Open RAN networks in the world with Vodafone.
The company has received industry recognition for its technology innovation and leadership, and for its workplace culture, including global Great Place to Work certification and being named a “Top Workplace” for ten consecutive years. If you want to be part of a unique culture where the lived experience is based on our cultural attributes of growth mindset, customer-focus, and diversity, equity, inclusion & belonging, come join us and help advance the future software defined world.
ABOUT THE OPPORTUNITY
We are seeking a seasoned Industry Marketing Manager to define and lead the Go-to-Market (GTM) strategy for our Automotive segments. This is a key strategic role that will drive revenue growth, increase market penetration, and strengthen Wind River’s brand within the global automotive industry, including the rapidly expanding software-defined vehicle sector.
You will own the GTM strategy, aligning closely with Sales to define Ideal Customer Profiles (ICPs) and create tailored messaging per segment and region. Your focus will be on positioning our market-leading DevOps, embedded, and enterprise solutions to drive adoption and revenue growth across key automotive verticals.
The role requires an expert with a proven track record in marketing software solutions to the automotive sector, including the ability to develop and execute marketing strategies that resonate with global customers. You will shape our GTM plan by leveraging deep industry insights, market research, and strategic partnerships, while directly contributing to pipeline growth and market expansion.
KEY RESPONSIBILITIES:
- Lead the creation and execution of the Automotive GTM strategy, collaborating with Sales to identify high-growth opportunities and align marketing strategies with revenue goals.
- Build brand recognition in both existing and emerging automotive segments.
- Develop comprehensive demand generation campaigns, awareness programs, and lead nurture strategies to drive market penetration.
- Collaborate with ecosystem partners to amplify marketing efforts, ensuring a scalable approach to demand generation.
- Utilize data-driven insights to build performance dashboards that track key marketing KPIs across global regions.
WHAT YOU'LL BRING:
- 10+ years of marketing experience in the automotive, software development tools, or adjacent technology sectors, with a focus on embedded solutions.
- Proven success in designing and leading GTM strategies that have resulted in measurable pipeline growth and market share expansion.
- Strong leadership and project management capabilities with a collaborative mindset.
- Experience in working with Sales and Product teams to align marketing efforts with revenue goals.
- Ability to analyze market trends and customer needs to identify new opportunities for growth and product innovation.
BENEFITS
- Named Top Workplace for the 8th year in a row
- Wind River’s commitment to DEIB
- 100% Employee covered Medical, Dental, and Vision insurance*
- Flexible Time Off policy** + 12 observed Holidays
- 401K with company match
- Health Savings Account (HSA) and Flexible Spending Account (FSA)
- Wellness Benefits through Unmind
*varies by region and country
** varies by region and country
OUR COMMITMENT TO DIVERSITY
Wind River is committed to providing employees with a work environment free of discrimination and harassment. All employment decisions are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion or belief, national, social, or ethnic origin, age, physical, mental, or sensory disability, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, HIV status, family medical history or genetic information, family or parental status including pregnancy, or any other status protected by the laws or regulations in the locations where we operate. Wind River will not tolerate discrimination or harassment based on these characteristics.
To learn more, visit Wind River at www.windriver.com.
APPLICANT PRIVACY NOTICE:
Your privacy is of the utmost importance to us. At Wind River, we strictly adhere to all applicable data privacy laws. Please review Wind River's Applicant Privacy Notice, which can be found here.
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About The Company
Wind River is a global leader in delivering software for mission-critical intelligent systems. For 40 years, the company has been an innovator and pioneer, powering billions of devices and systems that require the highest levels of security, safety, and reliability. Wind River software and expertise are accelerating digital transformation across industries, including automotive, aerospace, defense, industrial, medical, and telecommunications. The company offers a comprehensive portfolio supported by world-class professional services and support and a broad partner ecosystem. To learn more, visit Wind River at www.windriver.com.
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