Senior Marketing Manager I
Job Summary
Job Description
- 3+ years PC/console game marketing experience
- Full PC/console product lifecycle experience
- Deep understanding of game industry and user preferences
- Excellent communication and execution skills
- Global marketing experience preferred
- Japanese language proficiency
Job Details
Responsibilities:
1.负责PC/主机类产品全球市场的营销工作，包括整体营销策略制定，内容营销工作，创意Campaign策划与落地； 2.能够有效分析产品内核与玩法内核，筛选并明确目标用户、分析用户诉求、提炼核心卖点，并结合市场环境、产品阶段输出市场营销方案； 3.为各类事件、营销内容制定和规划执行效果目标，与核心业务指标关联，对产品的内容声量、传播效率、用户转化效率负责； 4.基于传播视角，与产品、社区、创意等团队配合，设计传播方案，推进游戏内外资源整合，落地执行。
Requirements:
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About The Company
Tencent is a world-leading internet and technology company that develops innovative products and services to improve the quality of life of people around the world.
Founded in 1998 with its headquarters in Shenzhen, China, Tencent's guiding principle is to use technology for good. Our communication and social services connect more than one billion people around the world, helping them to keep in touch with friends and family, access transportation, pay for daily necessities, and even be entertained.
Tencent also publishes some of the world's most popular video games and other high-quality digital content, enriching interactive entertainment experiences for people around the globe.
Tencent also offers a range of services such as cloud computing, advertising, FinTech, and other enterprise services to support our clients' digital transformation and business growth.
Tencent has been listed on the Stock Exchange of Hong Kong since 2004.
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