Senior Marketing Manager I responsible for global marketing of PC/console games. Duties include developing overall marketing strategies, content marketing, creative campaign planning and execution. The role requires analyzing product and gameplay mechanics, identifying target users, understanding user needs, and defining key selling points. The successful candidate will set and track performance goals for events and marketing content, linking them to key business metrics and being accountable for content reach, communication efficiency, and user conversion rates. Collaboration with product, community, and creative teams to design and implement communication strategies is essential, integrating both in-game and out-of-game resources.