Level Infinite seeks a Southeast Asia PC Game Marketing Manager to develop and execute marketing campaigns.  Responsibilities include strategy creation based on game content, leveraging trends to identify user communication points, collaborating with operational and local teams for campaign execution, and analyzing results for continuous improvement. The ideal candidate will have 5+ years' experience in marketing and possess expertise in various marketing channels, including creative design, influencer outreach, events, PR, media buying, and offline activations. Deep PC gaming experience and fluency in English are required.

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<div data-automation-id="jobPostingDescription" class="css-oplht1"><p style="text-align:inherit"></p><h1><b><u>团队介绍</u></b></h1><p style="text-align:inherit"></p>Level Infinite <span style="word-break: break-word; word-wrap: break-word; display: inline; text-decoration: inherit; hyphens: auto; -webkit-hyphens:auto; -ms-hyphens: auto; -moz-hyphens: auto;">是腾讯旗下国际游戏业务品牌，致力为全球玩家带来充满乐趣、原汁原味的游戏体验，让玩家随时随地进入游戏世界；并通过打造包容、互通、便捷的玩家社区，促进分享交流。</span><br><br>Level <span style="word-break: break-word; word-wrap: break-word; display: inline; text-decoration: inherit; hyphens: auto; -webkit-hyphens:auto; -ms-hyphens: auto; -moz-hyphens: auto;">Infinite为合作工作室提供一系列支持及服务，助力其释放产品潜能。</span><br><br>Level Infinite发行产品包括《PUBG MOBILE》、《Goddess of Victory: NIKKE 》《Honor of <span style="word-break: break-word; word-wrap: break-word; display: inline; text-decoration: inherit; hyphens: auto; -webkit-hyphens:auto; -ms-hyphens: auto; -moz-hyphens: auto;">King》等热门游戏，并与合作工作室联手推出了来自Fatshark的《战锤40K：暗潮》、Funcom的《沙丘：觉醒》、Inflexion</span> Studios的《夜莺》在内多款产品。<br><br>想进一步了解Level <span style="word-break: break-word; word-wrap: break-word; display: inline; text-decoration: inherit; hyphens: auto; -webkit-hyphens:auto; -ms-hyphens: auto; -moz-hyphens: auto;">Infinite，请访问www.levelinfinite.com，并在Twitter、Facebook、Instagram和Youtube上关注我们的官方账号。</span><p style="text-align:inherit"></p><h1><b><u>岗位职责</u></b></h1><p style="text-align:inherit"></p><p style="text-align:inherit"></p><p style="text-align:inherit"></p><div>&nbsp;<div><span style="word-break: break-word; word-wrap: break-word; display: inline; text-decoration: inherit; hyphens: auto; -webkit-hyphens:auto; -ms-hyphens: auto; -moz-hyphens: auto;">1、负责东南亚pc游戏的的营销推广工作，基于游戏版本内容制定营销策略、策划重点推广campaign，并进行落地执行；</span></div><div><span style="word-break: break-word; word-wrap: break-word; display: inline; text-decoration: inherit; hyphens: auto; -webkit-hyphens:auto; -ms-hyphens: auto; -moz-hyphens: auto;">2、能够有效分析当前版本内容，结合流行趋势及市场环节提炼用户沟通点，整合多项营销手段，输出市场营销方案；</span></div><div><span style="word-break: break-word; word-wrap: break-word; display: inline; text-decoration: inherit; hyphens: auto; -webkit-hyphens:auto; -ms-hyphens: auto; -moz-hyphens: auto;">3、基于推广方案，协同运营及区域本地团队，整合游戏内及海外多区域资源，实现最终推广落地，并持续探索新的营销能力；</span></div><div><span style="word-break: break-word; word-wrap: break-word; display: inline; text-decoration: inherit; hyphens: auto; -webkit-hyphens:auto; -ms-hyphens: auto; -moz-hyphens: auto;">4、结合营销推广、产品转化与用研数据，复盘宣传效果，优化后续推广工作。</span></div><div></div><div><div></div></div></div><p style="text-align:inherit"></p><h1><b><u>岗位要求</u></b></h1><p style="text-align:inherit"></p><div><div><div></div></div><div><span style="word-break: break-word; word-wrap: break-word; display: inline; text-decoration: inherit; hyphens: auto; -webkit-hyphens:auto; -ms-hyphens: auto; -moz-hyphens: auto;">1、在市场营销\推广策划方面有5年及以上经验，具备全案策划、落地执行、效果评估的全营销链路经验，熟悉创意设计、网红推广、玩家活动、公关传播、媒介投放、线下活动等营销手段的基本逻辑及效果验收方法；</span></div><div><span style="word-break: break-word; word-wrap: break-word; display: inline; text-decoration: inherit; hyphens: auto; -webkit-hyphens:auto; -ms-hyphens: auto; -moz-hyphens: auto;">2、具备较强业务增长导向，具备良好的数据与用研意识，能够将各类传播效果与产品数据增长相关联，注重以营销提升产品数据表现；</span></div><div><span style="word-break: break-word; word-wrap: break-word; display: inline; text-decoration: inherit; hyphens: auto; -webkit-hyphens:auto; -ms-hyphens: auto; -moz-hyphens: auto;">3、了解海外重点社媒平台的内容和爆款逻辑，对海外流行趋势及热梗有敏锐触觉，能将热点内容转化为创意，乐于探索新鲜事物；</span></div><div><span style="word-break: break-word; word-wrap: break-word; display: inline; text-decoration: inherit; hyphens: auto; -webkit-hyphens:auto; -ms-hyphens: auto; -moz-hyphens: auto;">4、深度pc游戏玩家，同时具手游备MOBA及其他游戏品类的深度体验经验，能从玩家角度拆解产品乐趣点；</span></div><span style="word-break: break-word; word-wrap: break-word; display: inline; text-decoration: inherit; hyphens: auto; -webkit-hyphens:auto; -ms-hyphens: auto; -moz-hyphens: auto;">5、学习与执行能力强，能以开放、包容的心态应对跨文化沟通，团队协作意识强，承压能力强；6、英文流利，能用于工作语言。</span></div><p></p><h1><u><b>腾讯致力于提供平等就业机会</b></u></h1><p><span style="word-break: break-word; word-wrap: break-word; display: inline; text-decoration: inherit; hyphens: auto; -webkit-hyphens:auto; -ms-hyphens: auto; -moz-hyphens: auto;">在腾讯，我们始终秉承平等就业机会的原则，致力于为每一位员工打造公平、包容的工作环境。我们坚信，多元的声音能够激发出无限的创新活力，推动我们为用户和社会提供更优质的服务。我们用心营造一个充满支持与激励的氛围，帮助每一位员工找到属于自己的舞台，以实现个人及共同的发展目标。</span></p></div>

Southeast Asia PC Game Marketing Manager