UA Manager
Job Summary
Job Description
- 3+ years mobile gaming performance marketing experience
- Proven expertise in paid acquisition (ROAS strategies)
- Familiarity with UA platforms (Facebook, TikTok, Google Ads)
- Strong understanding of experimentation methodologies
- Experience in influencer marketing and ASO
- 100% remote work
- Unlimited holidays and sick days
- Impactful work on a promising game
- Comfortable work schedule and stable workload
- Support for learning opportunities
- Competitive salary and equity option plans
5 skills required
Job Details
All the responsibilities we'll trust you with:
- You'll develop and execute comprehensive user acquisition campaigns and strategies for our games, navigating diverse mobile channels like Facebook Ads, TikTok, Reddit, Google Ads and more.
- You'll develop long-term UA strategies, aligning them with our overall marketing objectives and game development roadmap.
- You'll collaborate with cross-functional teams to define target audiences and optimise acquisition channels.
- You'll analyze campaign performance and user behavior data to identify trends, patterns, and insights for refining acquisition campaigns.
- You'll manage budgets effectively, ensuring optimal return on investment (ROI) for all user acquisition efforts.
- You'll stay abreast of industry trends and emerging technologies to enhance UA tactics and stay ahead in the competitive gaming landscape.
- You'll conduct A/B testing and other experimentation methods to refine and optimize creatives, messaging, and campaign performance.
- You'll work closely with the analytics team to establish key performance indicators (KPIs) and regularly report on the success of user acquisition campaigns.
- You'll foster relationships with external partners, influencers, and platforms to amplify UA efforts and reach a broader gaming audience.
- You’ll shape the creative landscape by developing briefs for new ad creatives and overseeing the production of engaging marketing material.
- You’ll manage relationships with partners, ensuring smooth communication and reporting while spearheading UA campaigns for our games.
What you'll bring to the team:
- At least 3 years of hands-on experience in performance marketing in mobile gaming.
- Proven expertise in paid acquisition with a successful track record of implementing ROAS strategies.
- Familiarity with user acquisition platforms (Facebook Ads, TikTok, Google Ads) and Mobile Measurement Partners (e.g., Appsflyer).
- Strong understanding of experimentation methodologies and processes.
- Experience in influencer marketing and App Store Optimization (ASO).
- Proven track record of implementing innovative organic and viral tactics.
- Fluent in English, with excellent written and verbal communication skills.
- Highly organized and detail oriented with an exceptional sense of accountability.
Why you'll love working with us:
- We’re 100% remote, work wherever you want forever!
- We offer unlimited holidays and sick days. Take as much time off as you need, to spend time with your family and friends or just because you feel like playing games all day. We trust our team and want to offer a modern work life balance that allows you to thrive both at work and in your personal life.
- You’ll be able to make an impact, to work closely with the rest of the team and its leads to work on one of the most promising upcoming games in the mobile gaming industry and the Web3 space.
- You’ll have a comfortable work schedule and stable workload. With a variety of tasks that will allow your constant professional development.
- We want our team to grow personally and professionally and support learning opportunities, especially with a focus around new AI tools and methods.
- We have a culture that puts our people first. We believe in open communication, creativity and the value of unique contributions from everyone in the team.
- We offer a competitive salary in addition to equity option plans.
About Gameplay Galaxy
Building on that incredible success, and supported by $24 million in funding, we’re excited to work on our new game, Trial Xtreme Freedom. With this project, we aim to transform the gaming landscape through innovative blockchain technology and engaging, immersive gameplay.
We’re a fully remote and diverse team of around 55 talented individuals based in more than 20 different countries, bringing together unique perspectives that drive our innovation.
Curious about our game? Take a sneak peek by checking out and learn all about our vision !
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About The Company
Gameplay Galaxy is the team behind Trial Xtreme, one of the world’s leading bike racing mobile games with more than 250 million downloads! We’re now ready to take it to the next level following the natural gaming evolution and embracing Web3, Esport and the fast-growing world of UGC with our new game Trial Xtreme Freedom. Exciting, right!? We are optimising the Web3 concepts, capabilities and innovative technologies to create and build massive gaming projects that will become the natural metaverse space for our players, competitive gamers and the Web3 guilds, supported by the biggest brands from all over the world. Learn more about our vision here >> https://medium.com/@gameplaygalaxy/game-first-everything-else-second-ad870c01c5ca We’re a fully remote company and have an experienced and talented team based all over the world. We’re looking for team players that have the will and ability to adapt quickly and smoothly to the fast paced changing environment we are creating and building in. Ready to join the race? Why you’ll love working with us: * We’re 100% remote, work wherever you want forever! * We offer unlimited holidays and sick days. We trust our team and want to offer a modern work life balance that allows you to thrive both at work and in your personal life. * You’ll be able to make an impact, to work closely with the rest of the team and the founders, to work on one of the most promising projects in the Web3 gaming space. * You’ll have a comfortable work schedule and stable workload. With a variety of tasks that will allow your constant professional development. * We want our team to grow personally and professionally and support learning opportunities, especially with a focus around new AI tools and methods. * We have a culture that puts our people first. We believe in open communication, creativity and the value of unique contributions from everyone in the team. * We offer a competitive salary in addition to equity options.
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