Uncapped Games - Senior User Acquisition Manager

3 Months ago • 3-5 Years • Marketing

About the job

Job Description

This role requires proven experience in shipping AAA games, owning the paid media life cycle, and developing successful ad campaigns. You'll manage agency relationships, analyze ROI, and evangelize the brand's IP pillars. Experience in RTS, strategy, or MOBA genres is a plus.
Must have:
  • AAA game shipping
  • Paid media life cycle
  • Ad campaign development
  • Agency relationship management
Good to have:
  • RTS, strategy, MOBA
  • Brand principal execution
  • Global scale campaigns
  • A/B testing expertise
Perks:
  • Flexible remote work
  • Creative start-up culture
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Responsibilities:

Are you eager to help lead your discipline, serve as an expert of your craft and have a global impact? We are seeking a talented and enthusiastic Senior User Acquisition Manager to join our new AAA team, Uncapped Games. The ideal candidate will help drive paid media strategy and execution at a global scale, for an all-new and original IP, Battle Aces - serving as a paradigm shift for the RTS genre. This position is for passionate experts of their craft, who love defining the roadmap for a successful game launch and onboarding players from RTS, MOBA & Strategy game target audiences.

Perks:

  • Freedom to dip your toes into other disciplines and influence others beyond the boundaries of your role
  • Flexible remote work options based on project needs
  • Highly creative and collaborative start-up culture 
  • Competitive pay and benefits

What you’ll get to do:

  • Work hand in hand with Publishing experts, creative teams to help refine the look & feel of ad campaigns aiming to help broaden the market reach for a genre bending strategy game
  • Own agency relationship management process to review and analyze placement execution, ROI and a/b testing of various messaging and creative approach
  • Develop the cadence of ongoing asset support for both new users and retention-based ad campaigns
  • Evangelize IP brand pillars applying best practices to help define the quality bar of our user acquisition pipeline

Requirements:

What we are looking for:

  • Experience shipping multiple AAA games and owning the paid media life cycle cadence from inception, to launch and ongoing live operations
  • Proven track record of successful asset development and a/b testing that had an impact of both raising awareness and providing ROI driven campaigns
  • Deep understanding of brand principal execution and turning concepts into realistic campaigns that have had results at a global scale

Pluses:

  • Experience working in the RTS, strategy or MOBA genres


 

Location State(s)

California


 

The base pay range for this position in the state(s) above is $110,400 to $231,600 per year. Actual pay is based on market location and may vary depending on job-related knowledge, skills, and experience. A sign on payment, relocation package, and restricted stock units may be provided as part of the compensation package, as well as other medical, financial, and/or other benefits, dependent on the specific position offered.
View Full Job Description
$110.4K - $231.6K/yr (Outscal est.)
$171.0K/yr avg.
Los Angeles, California, United States

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About The Company

Tencent is a world-leading internet and technology company that develops innovative products and services to improve the quality of life of people around the world.


Founded in 1998 with its headquarters in Shenzhen, China, Tencent's guiding principle is to use technology for good. Our communication and social services connect more than one billion people around the world, helping them to keep in touch with friends and family, access transportation, pay for daily necessities, and even be entertained.


Tencent also publishes some of the world's most popular video games and other high-quality digital content, enriching interactive entertainment experiences for people around the globe.


Tencent also offers a range of services such as cloud computing, advertising, FinTech, and other enterprise services to support our clients' digital transformation and business growth.


Tencent has been listed on the Stock Exchange of Hong Kong since 2004.

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