VP of Marketing
Job Summary
Job Description
The VP of Marketing will develop and lead a commercially focused, value-adding marketing function, aligning with business goals and proposing new approaches to execute high-performance marketing strategies. This role involves driving innovation through emerging practices, optimizing brand awareness, and leading marketing sub-departments to deliver impactful campaigns. The VP will oversee user acquisition channels, contribute to senior leadership discussions, and translate company needs into effective marketing strategies, fostering a proactive, solution-oriented team culture. The job description includes responsibilities such as developing and leading the marketing function, proposing new approaches, executing high-performance marketing strategies, driving innovation, and optimizing brand awareness.
Must have:
- Strong expertise in performance marketing.
- Deep understanding of the games industry.
- Exceptional leadership and team-building skills.
- Strategic thinker with a hands-on approach.
- Excellent communication and presentation skills.
- Analytical mindset to evaluate performance metrics.
Perks:
- Employment relationship within Outfit7 Group.
- Diverse work environment.
- Participation in attractive projects.
- Development opportunities through training.
- Choice of sports, fitness, and entertainment activities.
- Flexible working hours.
- 24 days of paid vacation.
6 skills required
Job Details
- Develop and lead a commercially focused, value-adding marketing function, in alignment with overall business goals.
- Propose new approaches, and execute high-performance marketing strategies, balancing performance marketing and brand initiatives.
- Drive innovation by integrating emerging practices, technologies, and trends to optimize brand awareness and maintain a competitive edge.
- Lead all marketing sub-departments in delivering impactful campaigns and initiatives, optimizing current practices and finding new opportunities to enhance effectiveness and efficiency.
- Oversee management of user acquisition channels (organic, cross-promotion, paid) to address challenges and leverage opportunities across various user inflow sources.
- Serve as a key contributor to senior leadership discussions, providing valuable insights to strategies and ensuring marketing's alignment with company priorities.
- Translate the company’s needs into effective marketing strategies and distribution approaches.
- Foster a proactive, solution-oriented team culture focused on accountability, collaboration, and professional growth.
What we’re looking for
- Strong expertise in performance marketing, with a proven ability to balance data-driven decision-making and creative execution.
- Deep understanding of the games industry and the ability to connect creative efforts with measurable business results.
- Exceptional leadership and team-building skills, capable of fostering collaboration and cohesion within marketing teams and cross-functional departments.
- Strategic thinker with a hands-on approach; willing to roll up sleeves to drive results and implement solutions.
- Excellent communication and presentation skills.
- Analytical mindset with the ability to evaluate performance metrics and continuously optimize for cost efficiency and maximum value.
Your experience
- Proven track record of leading and scaling marketing teams in the games industry, specifically in the mobile games industry.
- Extensive experience in performance marketing, including managing campaigns across diverse user acquisition channels.
- Demonstrated ability to develop innovative approaches and implement emerging practices, technologies, and trends.
- Senior leadership experience with a history of contributing to high-level strategic discussions and decision-making.
- Experience in building and managing integrated marketing teams that deliver results in a collaborative, solution-oriented environment.
- Familiarity with managing budgets, evaluating ROI, and ensuring compliance with company governance standards.
What we offer
- Employment relationship with a legal entity within Outfit7 Group (taking into consideration the specifics of candidate location and preferences) for an indefinite period of time, with a six-month probationary period.
- Diverse work with exciting daily challenges, working as part of a team in a fun, relaxed environment.
- Participation in attractive projects.
- Development opportunities through training, seminars, and conferences.
- Choice of sports, fitness, educational, and entertainment activities outside of work.
- Flexible working hours.
- 24 days of paid vacation.
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