Brand Strategist - China

Brand Strategist - China 

thatgamecompany is best recognized for creating award-winning, enriching, and meaningful game titles such as Journey, Flower, and flOw. Our most recent game, Sky, is our most complex undertaking to date. It is a social network built around the values inherited from a powerful humanistic story. It is a live experience continuously evolving inside a global online theme park.

We are seeking an experienced Brand Marketing Planner to develop and execute marketing strategies for our games. The ideal candidate should have experience working in a research and development-oriented publishing company, having successfully independently launched projects rated S or above, and possess strong user operation thinking skills.  

Working location: Shanghai

What you'll do here:

• Collaborating to formulate overall brand strategies during the game's launch and long-tail periods; driving marketing strategies for our products in the Chinese market: positioning, target audience, communication strategies, user acquisition, etc.  

• Planning material production schemes and standards, and coordinating with the design team to create communication materials such as copywriting, images, and short videos required for campaigns.  

• Responsible for the writing, review, and quality control of daily articles and PR content.  

• Planning and executing local marketing activities with your internal team or local partners.  

• Establishing local brand/marketing/user operation maintenance plans to enhance brand awareness and acquire more users.  

• Managing and optimizing marketing budgets to ensure efficient use of resources.  

Must Haves:

• Bachelor's degree or higher, with over 5 years of experience in market brand planning at a research and development-oriented publishing company.  

• Independently led brand teams and mid-to-long-tail operations for content-based games rated S or above, with user operation thinking skills, able to develop strategies based on user needs, and possessing some understanding of public relations.  

• Deep understanding of Chinese social media platform rules (e.g., Bilibili, Xiaohongshu, Weibo, etc.), with complete experience in managing live streaming events and offline activities.  

• Excellent cross-team collaboration skills, with the ability to work across stakeholder groups, functional areas, regions, and different seniority levels to achieve goals.  

• Proactive and capable of functioning in a multi-matrix and multi-task environment.  

• Results-oriented approach, using metrics to evaluate the impact/engagement of campaigns and overall performance.  

Nice to haves:

• Fluency in English is preferred.