Director of Global Product Portfolio (all genders)

4 Months ago • 12 Years + • Product Management

Job Summary

Job Description

The Director of Global Product Portfolio at tonies® will develop and execute the overall product portfolio strategy, encompassing existing and new offerings. This includes conducting market analysis, customer segmentation, and competitive assessments to identify portfolio gaps and strengths. The role involves defining and prioritizing portfolio investments, leading data-driven portfolio reviews to optimize product assortment, managing end-of-life SKUs, and collaborating with various departments (Marketing, Supply Chain, Finance) and stakeholders across the organization. Data-informed decision-making and strategic advice to executive leadership are crucial aspects of this position.
Must have:
  • 12+ years in portfolio management for fast-moving CPG goods
  • Proven track record of driving portfolio efficiencies
  • Experience in product development, finance, supply chain
  • Excellent collaboration and stakeholder management skills
Perks:
  • Global Teamwork
  • Flexible Working (up to 5 remote days)
  • Workation (up to 4 weeks abroad)
  • 30 days paid leave + additional days off
  • Tonie-cation days (up to 10 unpaid leave days)
  • Deutschlandticket/parking/bike leasing/remote work subsidy
  • Company pension plan subsidies
  • Occupational pension & disability insurance
  • Internal & external training opportunities
  • Individual learning budget
  • Babbel & Calm app access
  • Tonies product discounts

Job Details

You as part of tonies:

As the Director of tonies' global product portfolio, you will determine the optimal offering for consumers through careful product lifecycle coordination and product performance analysis. This function is uniquely positioned to interact regularly with a wide variety of departments including Marketing, Supply Chain, and Finance. This role offers you the opportunity to interface with global and regional stakeholders at various levels of the organisation, including Senior Leadership, and have direct impact on key business decisions and the company’s long-term strategy.

Your tasks and responsibilities will include:

Portfolio Strategy and Development:

  • Develop and execute the overall strategy for the company’s product portfolio, encompassing both existing products and new offerings.

  • Conduct market analysis, customer segmentation, and competitive assessments to portfolio gaps and strengths..

  • Define and prioritize portfolio investments based on strategic fit, market potential, and financial viability.

  • Responsible for defining the business case, investment requirements & return on investment for new products.

Product Portfolio Performance Analysis

  • Lead data driven portfolio review to steer portfolio strategy on optimising the product assortment to meet local and global customer and financial metrics. Develop framework and KPIs to address incrementality and cannibalization. 

  • Determine end of life sku management and optimization strategies for sunsetting items with markets, finance and licensing teams. Determine the true profitability and commercial impact at the sku level.

  • Make data-informed decisions based on a sound understanding of organisational priorities, customer targets, financial and operational impact.

Stakeholder Management And Collaboration

  • Serve as a strategic advisor to executive leadership and senior management on portfolio strategy, performance, and market dynamics.

  • Partner with central product management teams to evolve  operating models and local inputs into the process for more granular planning.

What we are looking for:
  • **Applicants must be currently located in Germany, France, UK or USA (East Coast).**

  • Minimum of 12 years of experience in portfolio management for fast moving omnichannel CPG goods. 

  • Proven track record of driving portfolio efficiencies through identifying leading indicators and linking those insights with portfolio roadmap.

  • Prior background in product development, finance, supply chain operations 

  • Excellent collaboration skills aligning multiple stakeholders through influence versus authority.

Why tonies?
Benefits vary by location; the details below apply to our Germany-based roles.
  • Global Teamwork: We collaborate across departmental and country borders on our vision to bring the Toniebox into every child's room in the world.
  • Come as you are: This applies not only to the dress code but also to everything else. Because only where you truly feel comfortable can you give your best.
  • Mobility: Choose the option that suits you best - a Deutschlandticket (public transport ticket) for unlimited mobility, a monthly contribution for an office parking space, a leasing bicycle, or a remote work subsidy.
  • Enhanced Security: Benefit from subsidies for company pension plans, occupational pension schemes, and occupational disability insurance.
  • Rest & Time Off: Enjoy 30 days of paid annual leave as well as three additional days off such as Rosenmontag, Christmas Eve, and New Year's Eve. After one year of employment, you can also use up to 10 "toniecation days" (unpaid leave days).
  • Flexible Working: Equipped with individual equipment, you can work remotely for up to 5 days in consultation with your team - depending on your area of responsibility. And if you're up for a workation, you can work from abroad for up to 4 weeks per year with us.
  • Continuous Learning: Benefit from our internal and external training opportunities as well as an individual learning budget to continuously expand your knowledge.
  • Language Learning & Relaxation: Improve your communication skills with the language learning app Babbel and find relaxation through our access to the meditation app Calm.
  • Discounts: Benefit from attractive discounts on our entire range of tonies products.
Good to know:
As part of our principles, we are committed to supporting inclusion and diversity at tonies®. We actively celebrate our colleagues’ different abilities, ethnicities, faith and gender. Everyone is welcome and supported in their development at all stages in their journey with us. 

We look forward to hearing from you!

Team Lead Talent Acquisition Germany
Esther Sommerfeld
About us
tonies® is the world’s largest interactive audio platform for children with more than 7.3 million Tonieboxes and 90 million Tonies sold. The intuitive and award-winning audio system has changed the way young children play and learn independently with its child-safe, wireless, and screen-free approach. Tonieboxes have been activated in over 100 countries, the content portfolio includes more than 1,100 Tonies figurines in several languages.

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About The Company

tonies® is the world’s largest interactive audio platform for children with more than 6.8 million Tonieboxes and 82 million Tonies sold.


The intuitive and award-winning audio system has changed the way young children play and learn independently with its child-safe, wireless, and screen-free approach. 


Tonieboxes have been activated in over 100 countries, the content portfolio includes more than 1,100 Tonies figurines in several languages. 

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