EMEA Copywriter
Job Summary
Job Description
- 5+ years writing experience
- Exceptional creative writing skills
- SEO knowledge and experience
- Content creation for various channels
- Brand consistency & adherence
- Collaboration with cross-functional teams
- Editing & proofreading skills
- Detail-oriented & adaptable
- Experience with localization
- Familiarity with content marketing tools
6 skills required
Job Details
Become an essential part of Tesla's Sales Operations team in the Europe, Middle East, and Africa (EMEA) region, driving the narrative of sustainable transportation. As a Copywriter based in our Amsterdam office, you will craft persuasive and impactful written content that communicates Tesla's mission and products to our diverse audience. Reporting to the Customer Communications Lead, you will play a crucial role in shaping Tesla's brand identity and enhancing our engagement with customer.
Content Creation: Develop clear, concise, and compelling copy for a range of materials, including marketing collateral, web content, social media, email campaigns, and product documentation
Brand Consistency: Ensure all written content adheres to Tesla's brand guidelines and maintains a consistent tone, style, and messaging across various communication channels
Competitor awareness: Stay informed of industry trends, competitor strategies and customer preferences, using insights to inform content creation
Collaboration: Collaborate closely with cross-functional teams, including Marketing, Design, and Product to understand project objectives and contribute creative ideas that align with business goals
Editing and Proofreading: Review and edit content for accuracy, grammar, and adherence to Tesla's standards, ensuring a high level of quality and professionalism
Optimise copy for search and scanning: Implement SEO best practices to enhance the discoverability and ranking of Tesla's online content, driving organic traffic and engagement
Performance Analysis: Dig into the data, extracting insights and implementing learnings in future content development
Education: Bachelor's degree in English, Journalism, Communications, Marketing, or a related field
Writing Experience: Minimum of 5 years of professional writing experience, with a strong portfolio showcasing a variety of written materials. Exceptional creative writing skills with the ability to craft engaging, persuasive, and clear copy that resonates with diverse audiences
Detail-Oriented: Meticulous attention to detail and commitment to producing error-free content
Adaptability: Ability to work in a fast-paced environment, juggle multiple projects, and meet deadlines while maintaining the highest quality standards
SEO Knowledge: Familiarity with SEO principles and best practices to optimise content for search engines and improve online visibility
Experience with localisation: Understanding and adapting content to meet the needs of diverse markets and their customers’ expectations
Tech Savvy: Proficiency with digital content management systems, basic HTML, and familiarity with content marketing tools and platforms
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