Field Marketing Manager International.
5 skills required
Job Details
Rackspace Technology is a global leading end-to-end hybrid, multicloud, and AI solutions company. We design, build, and operate our customers’ cloud environments across all major technology platforms, irrespective of technology stack or deployment model. Innovation is at our core and we have a track record of notable industry ‘firsts’. We were among the first to put customers into data centers, to manage hosting, and to host private cloud on virtual machines. We partnered with NASA to launch OpenStack public cloud. We continue to innovate and evolve and were one of the first companies to take customers on a multi-cloud journey enabled by our deep partnerships with the leading global hyperscalers. Now we are at the forefront of AI with our recent launch of Foundry for AI by Rackspace (FAIR™) which helps organizations accelerate the adoption of responsible AI through three services offerings: Ideate, Incubate and Industrialize.
Our Rackers are some of the brightest minds in the industry and known for putting the customer first. We value collaboration, innovation and excellence, and are looking for talented people to join our team.
Responsibilities
- Works with the Senior Programs Manager and the Senior Manager in the deployment of marketing campaigns within the International field marketing plan
- Ownership and deployment of Global product led campaign across the INT region inline with the regional business priorities, and adhoc/opportunistic regional field marketing activities
- Work collaboratively with the senior field marketing manager plus content, digital, campaigns, event, and public relations teams to help deliver the agreed international field marketing plan and to co-develop the necessary content including blogs, white papers, client stories, sell sheets, videos, press release, webinars, events and speaking engagements
- Provides governance of agreed lead flows in the field to ensure the correct application of globally defined procedures and guidelines alongside preferred sales ownership in region.
- Works to maximise regional lead follow-up and supports the Senior manager and Senior field programs manager in the timely and accurate briefing of campaign follow-ups
- Provides regular updates to regional teams regarding the field marketing execution - including events, case studies, solutions and services collateral, and thought leadership - and any other marketing material needed to arm our sales team and customer success teams with the campaign information they need to support their external conversations
- Champion the Rackspace brand, ensuring consistency with global branding guidelines while tailoring approaches to meet local market needs.
- Global horizontal product campaign deployments i.e. Openstack, Vmware, Colo
- Brand campaign deployment
- Webinar promotion and calendar in region
- SOLVE optimization in region
- Lead flow governance and facilitation
- Internal Field comms i.e. Customer Success
- #LI-CS1
Required Skills
- A minimum of 6 years of experience in technology marketing, with at least 4 years within field marketing or a related area.
- Proven track record of supporting marketing strategies in the EMEA and APJ regions. Experience in other markets across the globe is a plus.
- Excellent communication, collaboration, and stakeholder management skills.
- Proficiency in marketing automation and CRM tools
- Ability to travel as required for the role.
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