Global Video Product Go-to-Market Specialist
Job Summary
Job Description
- Bachelor's degree or equivalent experience
- 6+ years in advertising, marketing tech, consulting, or product management
- 2+ years with Product/Engineering teams, executive leadership, and stakeholders
- Data-driven market research and analysis
- Develop and execute go-to-market plans
- Strong collaboration and communication skills
- CTV market knowledge
- Ability to navigate ambiguity
- Excellent analytical and problem-solving skills
- Experience with SQL and data visualization tools
- Bonus
- Equity
- Benefits
7 skills required
Job Details
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 6 years of experience in advertising, marketing technology, management consulting, or product management.
- 2 years of experience working with Product Management or Engineering teams, executive leadership, and cross-functional stakeholders.
- 2 years of experience developing business strategies or managing cross-functional initiatives.
Preferred qualifications:
- Knowledge of performance and brand marketing strategies within the CTV landscape.
- Ability to navigate ambiguity in the changing CTV market.
- Excellent collaboration skills, with the ability to build partnerships within the CTV industry.
- Excellent storytelling and communication skills, with the ability to convey the value of CTV solutions.
- Excellent analytical and problem-solving skills.
About the job
Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing businesses grow. Using your relationship-building skills, you provide Google-caliber client service, research and market analysis. You anticipate how decisions are made, persistently explore and uncover the business needs of Google's key clients and understand how our range of product offerings can grow their business. Working with them, you set the vision and the strategy for how their advertising can reach thousands of users.
In this role, you will focus on serving the evolving video and Connected TV (CTV) space to commercialize product offerings within the Ad Serving and Supply Side Platform capabilities of Google Ad Manager. You will contribute to global business growth and market penetration. You'll play a critical role in shaping the Product strategy, prioritization of roadmap, and lead commercial go-to-market activation as you execute product launches globally to Sales teams and Video Publisher customer base.
The Global Partnerships organization is responsible for exploring new opportunities with Google's partners. Google’s Global Partnerships team works with a wide range of partners to bring the best of Google to power their business. The Global Partnerships team supports Google’s own Product teams with essential partnerships to help Google’s user experiences in advertising, Search, Assistant, Maps, Travel, Shopping, Payments and more. Teams create product-enabling partnerships, go-to-market strategies and incubate business growth for a variety of products.
The US base salary range for this full-time position is $147,000-$216,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about .
Responsibilities
- Conduct data-driven market research and analysis to identify emerging trends and opportunities, utilize SQL, analytics, and other data visualization tools to analyze publisher needs, market dynamics, and advertising technology advancements.
- Collaborate with Product Management, Engineering, and Sales teams to define and prioritize product roadmaps and go-to-market strategies, develop recommendations for product enhancements and new feature development based on market analysis and customer feedback, and create and maintain a prioritized list of product initiatives.
- Develop and execute comprehensive go-to-market plans for products, create and deliver training and enablement materials, and monitor and analyze product performance and go-to-market using key performance indicators (KPIs).
- Build and maintain relationships with key stakeholders, communicate with cross-functional teams to ensure alignment on product strategy and go-to-market plans, and synthesize feedback from key stakeholders to inform product strategy and go-to-market execution.
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About The Company
A problem isn't truly solved until it's solved for all. Googlers build products that help create opportunities for everyone, whether down the street or across the globe. Bring your insight, imagination and a healthy disregard for the impossible. Bring everything that makes you unique. Together, we can build for everyone.
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