Director, Business Marketing Insights

7 Months ago • 12 Years + • Marketing • $233,000 PA - $304,000 PA

Job Summary

Job Description

The mission of the Marketing Insights team is to understand the needs, experiences, behaviors, and attitudes of our users and customers to maximize the value Meta can deliver across our platforms and services. Our team are experts in research technique and practice, but our differentiator is how we act as full-stack partners to help identify and actualize the marketing strategies that connect people and businesses to meaningful experiences. The Business Marketing Group (BMG) connects businesses with their customers on Facebook, Instagram, WhatsApp and Messenger to help them grow their businesses through solutions like pages, advertising, messaging, commerce and more. We succeed when we help our customers achieve their business outcomes. We're seeking a leader for the Business Marketing Insights team who can harness and translate strategic insights into actionable marketing plans while creating strong cross-functional partnerships with marketing, product, policy and comms. This role will help enable the growth of the org, support marketing/product strategy development, optimize marketing performance, refine audience approaches, and ultimately create more value for advertisers around the world. Responsibilities: Harness comprehensive, best-in-class quant and qual research solutions to identify core audience truths and translate them into actionable insights and executions Partner with marketing, comms and product organizations to understand customer needs and product use cases, define product positioning, develop audience understanding, and shape marketing strategies Help BMG programs achieve success against their business objectives while maximizing impact, efficiency and customer value operate as a full-stack partner across planning, execution, and measurement/optimization to maximize the ROI of our investments Communicate effectively and strategically with stakeholders at all levels of the business to inform decision-making and drive alignment Hire and develop an effective team of marketing researchers
Must have:
  • 12+ years experience leading marketing or product research teams
  • Expertise leading insights-driven marketing campaigns/product launches
  • Depth knowledge of Large Advertiser, Agency and Small Business audiences
  • Problem-solving and experience to quickly move from blank state to well-defined problem
  • Seen as a leader: communication skills and a track record of creating alignment/clarity
  • Thrive in a dynamic and fast-paced environment, drive change, and collaborate effectively
  • Management skills to create an empowered and effective team
Good to have:
  • 5+ years experience in Business Marketing
  • Depth knowledge on how to build/implement effective and scalable marketing programs targeting B2B audiences
  • International experience across APAC, EMEA or LATAM

Job Details

The mission of the Marketing Insights team is to understand the needs, experiences, behaviors, and attitudes of our users and customers to maximize the value Meta can deliver across our platforms and services. Our team are experts in research technique and practice, but our differentiator is how we act as full-stack partners to help identify and actualize the marketing strategies that connect people and businesses to meaningful experiences. The Business Marketing Group (BMG) connects businesses with their customers on Facebook, Instagram, WhatsApp and Messenger to help them grow their businesses through solutions like pages, advertising, messaging, commerce and more. We succeed when we help our customers achieve their business outcomes. We're seeking a leader for the Business Marketing Insights team who can harness and translate strategic insights into actionable marketing plans while creating strong cross-functional partnerships with marketing, product, policy and comms. This role will help enable the growth of the org, support marketing/product strategy development, optimize marketing performance, refine audience approaches, and ultimately create more value for advertisers around the world. The ideal candidate is a marketing research expert, with exceptional research skills across both qual and quant methodologies, proven hands-on experience as a practitioner and leader, a hunger to drive significant business impact/outcomes, an orientation toward strategic thinking, and deep knowledge of B2B marketing and advertising solutions. Strong writing and communication skills are critical, alongside expertise growing/nurturing teams. Candidates must be comfortable and effective working with teams around the world. This role will require travel up to 20% of the time.
Director, Business Marketing Insights Responsibilities
  • Harness comprehensive, best-in-class quant and qual research solutions to identify core audience truths and translate them into actionable insights and executions
  • Partner with marketing, comms and product organizations to understand customer needs and product use cases, define product positioning, develop audience understanding, and shape marketing strategies
  • Help BMG programs achieve success against their business objectives while maximizing impact, efficiency and customer value
  • operate as a full-stack partner across planning, execution, and measurement/optimization to maximize the ROI of our investments
  • Communicate effectively and strategically with stakeholders at all levels of the business to inform decision-making and drive alignment
  • Hire and develop an effective team of marketing researchers
Minimum Qualifications
  • 12+ years experience leading marketing or product research teams, executional knowledge of qualitative and quantitative methods and their applications in a business/advertising context
  • Expertise leading insights-driven marketing campaigns/product launches from definition to execution, shaping strategy, driving alignment/decision-making, and delivering business outcomes
  • Depth knowledge of Large Advertiser, Agency and Small Business audiences and how to engage them effectively
  • Problem-solving and experience to quickly move from blank state to well-defined problem and a suitable approach
  • Seen as a leader: communication skills and a track record of creating alignment/clarity among disparate stakeholders and ambiguous contexts
  • Thrive in a dynamic and fast-paced environment, drive change, and collaborate effectively with a variety of partners
  • Management skills to create an empowered and effective team with opportunities for impact, growth and development
Preferred Qualifications
  • 5+ years experience in Business Marketing, with depth knowledge on how to build/implement effective and scalable marketing programs targeting B2B audiences – including Large Advertisers/Agencies, small businesses and enterprise customers
  • International experience across APAC, EMEA or LATAM
For those who live in or expect to work from California if hired for this position, please click for additional information.
Locations
Data Center
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

$233,000/year to $304,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about at Meta.


Equal Employment Opportunity and Affirmative Action
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice .

Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to .

Similar Jobs

Toast - Territory Account Executive

Toast

Miramar, Florida, United States (On-Site)
2 Weeks ago
Thales - Middle Data Engineer

Thales

Bucharest, Bucharest, Romania (On-Site)
1 Month ago
Toast - Principal Data Scientist - Credit Risk/Lending

Toast

Bengaluru, Karnataka, India (Hybrid)
6 Months ago
Starkflow - Project Manager

Starkflow

Karnataka, India (Hybrid)
2 Months ago
beghou consulting - Manager

beghou consulting

Boston, Massachusetts, United States (Hybrid)
1 Year ago
Haleon - Junior Trade Marketing Analyst

Haleon

Rio De Janeiro, Brazil (On-Site)
1 Year ago
Philips - Assistant Business Marketing Professional Manager

Philips

Shanghai, China (On-Site)
3 Weeks ago
WebMD - Marketing Director

WebMD

Newark, New Jersey, United States (On-Site)
5 Months ago
NielsenIQ - Manager, Consumer and Marketing Insights (Research Manager)

NielsenIQ

Bangkok, Thailand (Hybrid)
2 Months ago
Pattern - Digital Advertising Strategist

Pattern

Pune, Maharashtra, India (On-Site)
3 Weeks ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Trend Micro - (Sr.) Backend Engineer

Trend Micro

Taipei City, Taiwan (On-Site)
8 Months ago
Capgemini - SWSS Security Engineer

Capgemini

Gurugram, Haryana, India (On-Site)
1 Month ago
Tencent - China Market Publishing Expert (Global Games into China Market)

Tencent

London, England, United Kingdom (On-Site)
2 Months ago
Lionsgate - Sr. Manager, HR Business Partner, Production

Lionsgate

Santa Monica, California, United States (On-Site)
1 Month ago
GOAT Group - Senior Account Manager

GOAT Group

Los Angeles, California, United States (On-Site)
1 Month ago
PwC - Risk & Quality Engagement Senior Manager, Deals

PwC

Dubai, Dubai, United Arab Emirates (On-Site)
7 Months ago
PwC - Deals | Senior Associate Financial Due Diligence

PwC

Madrid, Community Of Madrid, Spain (On-Site)
9 Months ago
AECOM - Land Surveyor

AECOM

Dubai, Dubai, United Arab Emirates (On-Site)
2 Weeks ago
Passive Logic - Technical Engineering Program Manager

Passive Logic

Salt Lake City, Utah, United States (On-Site)
8 Months ago
PwC - Senior Associate _Databricks Engineers_Data and Analytics_

PwC

Bengaluru, Karnataka, India (On-Site)
3 Weeks ago

Get notifed when new similar jobs are uploaded

Jobs in Menlo Park, California, United States

Adyen - Principal Enterprise Account Manager

Adyen

San Francisco, California, United States (On-Site)
1 Month ago
The New York Times - Operations Manager

The New York Times

New York, United States (Hybrid)
1 Month ago
Coherent corp. - Senior Principal Electrical Design Engineer

Coherent corp.

Fremont, California, United States (On-Site)
2 Months ago
Nice - SMB Account Executive

Nice

Hoboken, New Jersey, United States (On-Site)
2 Weeks ago
Aristocrat - Sr Finance Manager - Gaming Product Development

Aristocrat

Las Vegas, Nevada, United States (Hybrid)
1 Month ago
WebTech Corporation - Production Operator

WebTech Corporation

Greensburg, Pennsylvania, United States (On-Site)
1 Month ago
Dentsu - Front-end Architect (NEXT.JS)

Dentsu

Massachusetts, United States (Remote)
1 Month ago
Epic Games - Technical Animation Artist

Epic Games

Cary, North Carolina, United States (On-Site)
2 Months ago
Saviynt - Sr. ASP .Net developer

Saviynt

El Segundo, California, United States (Hybrid)
8 Months ago
160over90 - Account Director - Partnerships

160over90

New York, New York, United States (On-Site)
2 Months ago

Get notifed when new similar jobs are uploaded

Marketing Jobs

Bitpet - Chief MARKETING Officer

Bitpet

Oslo, Oslo, Norway (Remote)
1 Month ago
Modulate - Senior Growth Marketing Specialist

Modulate

Somerville, Massachusetts, United States (Hybrid)
1 Month ago
fortis games - Lead Marketing Analyst

fortis games

Canada (On-Site)
8 Months ago
Google - Media Solutions Specialist, LCS, Central Europe (English, German)

Google

Dublin, County Dublin, Ireland (On-Site)
2 Months ago
The Gang - Strategic Marketing Intern

The Gang

Stockholm, Stockholm County, Sweden (Remote)
1 Month ago
Sony Pictures Entertainment - Executive Director, Growth & Performance Marketing

Sony Pictures Entertainment

Miami, Florida, United States (Hybrid)
1 Month ago
Discord - Director of Marketing, Ads

Discord

San Francisco, California, United States (On-Site)
2 Months ago
Lilith games - Senior Asia-Pacific Marketing Manager

Lilith games

Shanghai, China (On-Site)
3 Weeks ago
Bandai Namco - Assistant Trade Marketing (intern)

Bandai Namco

Lyon, Auvergne-Rhône-Alpes, France (On-Site)
1 Month ago
DraftKings - Senior Analyst, Brand Marketing

DraftKings

Boston, Massachusetts, United States (On-Site)
3 Months ago

Get notifed when new similar jobs are uploaded

About The Company

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.


We want to give people the power to build community and bring the world closer together. To do that, we ask that you help create a safe and respectful online space. These community values encourage constructive conversations on this page:


• Start with an open mind. Whether you agree or disagree, engage with empathy.

• Comments violating our Community Standards will be removed or hidden. So please treat everybody with respect.

• Keep it constructive. Use your interactions here to learn about and grow your understanding of others.

• Our moderators are here to uphold these guidelines for the benefit of everyone, every day.

• If you are seeking support for issues related to your Facebook account, please reference our Help Center (https://www.facebook.com/help) or Help Community (https://www.facebook.com/help/community).


For a full listing of our jobs, visit https://www.metacareers.com

Seattle, Washington, United States (On-Site)

United States (Remote)

Los Angeles, California, United States (Remote)

Menlo Park, California, United States (On-Site)

United States (Remote)

Menlo Park, California, United States (On-Site)

New York, New York, United States (On-Site)

Seattle, Washington, United States (On-Site)

Austin, Texas, United States (On-Site)

View All Jobs

Get notified when new jobs are added by Meta

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug