Marketing Director
Job Summary
Job Description
The Marketing Director will lead the B2B education marketing team to strategize and execute marketing projects. They will work with sales colleagues, manage initiatives, and mentor a team of marketers. The director will stay current on industry marketing trends. Key responsibilities include managing the marketing team, developing marketing plans, strategizing with sales, collaborating with stakeholders, managing industry partnerships, and identifying process improvements.
Must have:
- Manage and mentor team of marketers
- Develop Medscape Education marketing plan
- Work with cross-functional stakeholders
- Strong project management skills
- 4-year degree in marketing or related
Good to have:
- Knowledge of global markets
- Experience in medical affairs
- Healthcare education marketing experience
2 skills required
Job Details
Medscape, a division of WebMD, develops and hosts physician portals and related mobile applications that make it easier for physicians and healthcare professionals to access clinical reference sources, stay abreast of the latest clinical information, learn about new treatment options, earn continuing medical education credits and communicate with peers.
WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.
Responsibilities:
WebMD/Medscape is looking for a qualified Marketing Director to join the Medscape US Education Team focused on Global markets. The Marketing Director will focus on leading the B2B education marketing team to strategize and execute marketing projects in a variety of mediums. Acting as a player/coach, the Marketing Director will work closely with sales colleagues, manage high level initiatives, and act as a mentor for a team of marketers. The Marketing Director will stay current on industry marketing trends to educate and grow the capabilities of the team.
Key Responsibilities:
- Manage and mentor team of marketers
- Lead the development of Medscape Education marketing plan for US focused initiatives
- Strategize with sales leadership on marketing needs
- Work collaboratively with cross-functional stakeholders on marketing or design requests
- Manage industry partnerships and Medscape Education presence at industry events
- Identify ways to improve or enhance marketing team processes
Skills and Capabilities:
- Knowledge of global pharmaceutical or medical education markets, experience in medical affairs a plus
- Proactive, with a strong sense of self-direction
- Ability to engage key internal stakeholders to achieve objectives
- Excellent communicator – both written and verbal
- Detail-oriented and deadline-focused
- Strong project management skills
- Resourceful with ability to quickly take projects from idea to execution
- Strategic and creative thinker, inquisitive and willing to evaluate/change current processes if identified
- Comfortable with presenting to internal and external stakeholders
Qualifications:
- 4-year degree in marketing, business, or related
- 10+ years marketing management experience with increasing levels of responsibility
- Experience mentoring and/or managing marketers
- Experience working closely with sales colleagues to develop marketing strategy
- Experience managing team budgets
- Ability to work cooperatively with staff, share ideas and develop effective responses.
- Ability to manage multiple and competing work priorities, demands, and changes.
- Healthcare education marketing experience preferred
Salary Range: $120,000 - $130,000
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About The Company
The WebMD Health Network includes WebMD, Medscape, MedicineNet, eMedicine, RxList, WebMDRx, Medscape Education, Frontline Medical Communications, MedSims, MediQuality, QxMD, Vitals.com, Jobson Healthcare, and WebMD Magazine. WebMD and our network of sites and mobile applications for consumers help them take an active role in managing their own health and wellness. Medscape and our network of sites and mobile applications for healthcare professionals help them improve their clinical knowledge and practice of medicine.
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