Growth Marketing Lead, HR

About Rippling

Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system.

Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365—all within 90 seconds.

Based in San Francisco, CA, Rippling has raised $1.4B+ from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock—and was named one of America's best startup employers by Forbes.

We prioritize candidate safety. Please be aware that all official communication will only be sent from @Rippling.com addresses.

About the role

We built Rippling’s HR products from the ground up to help millions of companies achieve their goals by unlocking their most powerful asset—their people. From automating new hire onboarding to helping managers coach performance, tens of thousands of companies use Rippling to automate admin work, stay compliant, and make their people more effective.

The demand for this has been so strong, that Rippling has become one of the fastest growing startups of all time ($0 → $17B).

While our HR suite may be our most mature, we’re just getting started. Millions of companies stand to benefit from managing their workforce with Rippling.

And that’s where you come in.

As our Growth Marketing Lead for HR, you’ll build and scale a marketing machine that drives hundreds of millions of dollars of ARR for our HR products. You’ll launch new experiments, scale the winners, and optimize performance to hit ambitious targets.

We’re looking for a marketer who can help us set the industry standard for B2B growth marketing. If you’re an innovative growth expert who thrives on pushing the limits of the possible, we’d love to chat!

This role is based in our San Francisco or New York office.

What you will do

• Own ambitious pipeline targets, and race to hit them. You’ll run experiments, share the learnings, and scale the winners. There’s so much upside if we can find enough growth unlocks.
• Build a cohesive playbook. You’ll work closely with performance marketing, web, demand generation, sales, and other teams to ensure everyone is rowing in the same direction to maximize ARR. You’ll ensure that sales outreach, creative, landing pages, and more are all optimized.
• Deploy a $XXM budget. You’ll deploy millions of dollars across online and offline channels, maximizing the ROI of our marketing mix.
• Go from 0>1 on PLG and self-serve. You’ll work closely with our product team to build out self-serve funnels for Rippling’s finance products.
• Innovate and push the envelope, moving beyond typical B2B marketing playbooks to unlock scale and ROI. You’ll obsess over finding novel ways to use AI and other tools to drive growth.

What you will need

• 5+ years of growth marketing experience, including experience in performance marketing and funnel optimization at scale for a high-velocity acquisition motion. B2B growth experience is preferred but not required.
• Proven track record of hitting ambitious growth targets. You love to take on big targets, and see it as a challenge to get there.
• Strong ownership mentality; you take maximum accountability for performance and can clearly communicate performance drivers to cross-functional teams and execs.
• You’re both an analytical wiz, and also aren’t afraid to go deep into qualitative data to build your intuition.
• You have incredible writing skills; you can write ads and emails that convert.
• Self-starter with a bias towards action who is able to manage multiple, competing priorities in a fast-paced environment.

Additional Information

Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics, Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email accomodations@rippling.com

Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees (employees who live within a defined radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role.

This role will receive a competitive salary + benefits + equity. The salary for US-based employees will be aligned with one of the ranges below based on location; see which tier applies to your location here.

A variety of factors are considered when determining someone’s compensation–including a candidate’s professional background, experience, and location. Final offer amounts may vary from the amounts listed below.