Media Buying Executive
Job Summary
Job Description
The Media Buying Executive is responsible for executing paid media campaigns across multiple platforms such as Meta, TikTok, YouTube, Google, Walmart, and The Trade Desk. This role will work closely with the India-based Manager and Coordinator to ensure smooth, effective, performance-driven campaign delivery. The Executive will have ownership over platform-level execution and support ongoing campaign reporting and optimisation. They will work across all ZURU Edge brands across baby, beauty, homecare, pet and confectionery verticals. The activity runs on TikTok, YouTube and Meta, The Trade Desk, alongside other digital platforms. Responsibilities include building, executing, and optimizing paid media campaigns, maintaining pacing, delivery, and daily budget tracking, collaborating with the Planning team on brief implementation, and staying current on platform trends and best practices.
Must have:
- 2+ years experience in digital media buying
- Hands-on experience in Meta, TikTok, or Google
- Strong attention to detail
- Comfortable in a fast-paced environment
Good to have:
- Ability to leverage relationships with tech partners
- Experience with The Trade Desk
- Familiarity with reporting structure evolution
Perks:
- Competitive compensation
- Medical Insurance for self & family
- Training & skill development programs
- Work with the Global team
- Pizza Parties
1 skill required
Job Details
Job Title: Media Buying Executive
Team: Marketing
Business: ZURU Edge
Location: Ahmedabad, India
ROLE PURPOSE
At ZURU, we pride ourselves on placing innovation and excellence at the heart of everything we do. This is core to our marketing principles and has led us to become one of the leading advertisers globally across a number of digital and social platforms.
The Media Buying Executive is responsible for executing paid media campaigns across multiple platforms such as Meta, TikTok, YouTube, Google, Walmart, and The Trade Desk. This role will work closely with the India-based Manager and Coordinator to ensure smooth, effective, performance-driven campaign delivery.
The Executive will have ownership over platform-level execution and support ongoing campaign reporting and optimisation. They will work across all ZURU Edge brands across baby, beauty, homecare, pet and confectionery verticals. Our activity runs on TikTok, YouTube and Meta, The Trade Desk, alongside other digital platforms. We have fantastic relationships with tech partners, insights partners and inventory suppliers and you will need to be able to help to leverage these.
CORE ROLES AND RESPONSIBILITIES:
📌Build, execute and optimise paid media campaigns across either our Social or Programmatic team
📌Maintain pacing, delivery and daily budget tracking
📌Collaborate with the Planning team on brief implementation
📌 Stay current on platform trends and best practices
📌 Help to evolve the reporting cadence and structure delivered at a global level to produce effective and insightful reporting.
📌 Grow your relationship collaboratively and progressively with tech partners
SKILLS & EXPERIENCE REQUIRED:
✔ 2+ years’ experience in digital media buying
✔ Hands-on experience in one or more platforms (Meta, TikTok, Google, etc.)
✔ Strong attention to detail and execution skills
✔ Comfortable working in a fast-paced, high-output team
What do we Offer?
💰 Competitive compensation
🚑 Medical Insurance for self & family
🚩 Training & skill development programs
🤘🏼 Work with the Global team, Make the most of the diverse knowledge
🍕 Several discussions over Multiple Pizza Parties
A lot more! Come and discover us!
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