PR Executive

As an Account Executive, you will be working as part of an account team that develops and delivers strategic, creative client programs. Your job is to tell the client’s story and relentlessly pursue the best ROI, with a focus on executing programs and developing client relationships. An essential ingredient of your success is the ability to partner and collaborate with a number of internal and external stakeholders.

We’re looking for a passionate team player with very strong creative thinking and organizational abilities. A strategic, creative and analytical thinker who can help create cross-channel media strategies for our clients.

Some of the amazing work you’ll do:

·        Provide exceptional results for our clients in public relations, events, media relations and social media communications

·        Help develop award-winning, insightful and creative ideas to drive results and brand influence for our clients

·        Build strategic social media campaigns to grow client communities and achieve business goals

·        Craft and deliver targeted messages: write, edit and proofread a full range of materials, such as press releases, fact sheets, pitch letters, blog posts, client emails/reports, status grids, activity reports, etc.

·        Be relentless in the pursuit of program effectiveness: manage day-to-day program activities, overall program implementation, monitoring and evaluation

·        Demonstrate creative thinking and research capabilities to support the development of innovative campaigns

·        Manage multiple facets of client programs including research and insights, strategy development, campaign execution, paid digital and social advertising, analytics and reporting

·        Identify key influencers and groups in which to foster relationships, potential engagement opportunities or alerts for the brand.  Suggest content for the brand to post for these engagement opportunities. 

·        Draft, edit and provide highly engaging content to all media materials including editorial pieces, media advisories, press releases, fact sheets and briefing books. Strong writing skills are required.

·        Utilize the latest measurement technologies to uncover new insights to inform brand strategy

·        Use strong insights and detailed consumer research to inform campaign creation

·        Demonstrate abilities as a creative thinker and encourage others to think outside the box

·        Build strong relationships with media contacts (written and verbal outreach) while effectively managing media lists

·        Ongoing tracking and knowledge of industry & brand best practices for PR, influencer relations and social media

·        Participate in client presentations and support new business pitches

Who you are:

·        0-1 years of experience in public relations with consumer and beauty experience being an asset

·        Extensive experience in media relations, social media, event management and influencer relations

·        A passion for working with exciting international brands

·        Post-graduate diploma in Public Relations, Corporate Communications or related discipline

·        Excellent communication skills, dynamic, team player, excellent time management and organizational skills

·        Ability to work in a collaborative, creative, entrepreneurial and fast-paced environment

·        Experience with social media platforms such as Facebook, Instagram, Twitter, Pinterest, etc. is needed

·        Passionately committed to collaboration

Who you are:

·        2-3 years of experience in public relations with consumer and beauty experience being an asset

·        Extensive experience in media relations, social media, event management and influencer relations

·        A passion for working with exciting international brands

·        Post-graduate diploma in Public Relations, Corporate Communications or related discipline

·        Excellent communication skills, dynamic, team player, excellent time management and organizational skills

·        Ability to work in a collaborative, creative, entrepreneurial and fast-paced environment

·        Experience with social media platforms such as Facebook, Instagram, Twitter, Pinterest, etc. is needed

·        Passionately committed to collaboration