Product Marketing Manager
Job Summary
Job Description
As the Product Marketing Manager at Storyteq, you will be responsible for shaping the product marketing strategy and execution. This hybrid role involves bridging sales, marketing, customer success, and product development to ensure the product's value is effectively communicated. Responsibilities include commercial enablement, such as training sales and customer success teams, conducting market research, and gathering customer feedback. Additionally, you will lead go-to-market strategies, including planning product launches and coordinating efforts across teams.
3 skills required
Job Details
This is a hybrid role, and you are expected to be based in the NL
Hi, we are Storyteq! 👋🏼
Since 2016 Storyteq's mission has been to revolutionise the way creative assets are created and used. Magic happens when we let technology empower creativity.
We help marketers and studio teams take control of their end-to-end marketing, managing planning, briefing, resourcing, and approvals in one end-to-end platform. Including a best-in-class creative automation solution enabling limitless scale supported by our DAM, Brand, and Launchpad modules for activation. Storyteq clients benefit from reduced lead times, improved brand control, scalability, reduced admin, happier stakeholders, and better-performing content.
A Leader in the Gartner CMP quadrant, our unique end-to-end solution is used by brands including Heineken, ASOS, BMW, Rolls Royce, Dufry, and KFC.
About the role
As our Product Marketing Manager, you will play a pivotal role in shaping Storyteq’s product marketing strategy and execution. Bridging sales, marketing, customer success, and product development, you'll ensure our product’s value resonates clearly in the market. The role encompasses two main areas: Commercial Enablement and Go-To-Market (GTM)/Product Launches.
Key Responsibilities:
Commercial Enablement:
- Training and Support: Develop and deliver training sessions for the sales and customer success team, ensuring they are well-equipped to communicate the benefits and functionalities of our products effectively.
- Market Intelligence: Conduct ongoing market research to understand industry trends, competitor offerings, and customer needs. Share insights with the sales and product teams to inform strategy and product development.
- Feedback Loop: Establish a structured process for gathering and analysing feedback from the sales team and customers to inform product improvements and marketing strategies.
- Launch Strategy Development: Plan and execute the launch of new products and features, including setting objectives, defining target audiences, and crafting messaging and positioning.
- Cross-functional Coordination: Work closely with product, marketing, and sales teams as well as customer success to ensure a cohesive and effective launch strategy. Coordinate efforts across channels to maximize reach and impact.
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About The Company
Storyteq helps creative leads and marketing teams in top global brands to scale their creative production so they can improve their creative workflows, stay on-brand, and go-to-market faster. Use our self-serve platform to quickly scale creative production by making elements of a video, banner, or static ad dynamic or ‘swappable’, such as the text field, scenes, products, or Calls to Action, enabling high-speed ad personalization and enhancing Dynamic Creative Optimization opportunities. Brands like Heineken, AON, and Mentos work with tailor-made templates every day to create, scale, and deliver creative assets in infinite variations and formats.
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