Senior Content Planner

1 Month ago • 10 Years +

Job Summary

Job Description

The Senior Content Planner will lead the development and execution of data-driven, insight-led content campaigns to enhance brand storytelling and drive business impact. Responsibilities include developing strategic content frameworks across paid social and digital channels, ensuring content aligns with business objectives and is optimized across the customer journey. The role involves collaboration with marketing, creative, digital, and analytics teams, optimizing content for relevance and performance across multiple touchpoints. The planner will also be responsible for performance analysis, creative effectiveness reviews, and staying updated on content marketing trends.
Must have:
  • 10+ years in content planning and digital marketing
  • Deep understanding of social media strategy and digital distribution
  • Experience originating data-driven content strategies
  • Ability to translate insights into creative improvements
  • Advanced skills in content mapping and storytelling
Perks:
  • Performance-related pay
  • Access to learning programs
  • Global presence opportunities
  • Purchased annual leave scheme
  • Additional Telstra day off
  • 30% off Telstra products and services
  • Toolkit provided (laptop + mobile phone + plan paid for)

Job Details

Employment Type

Permanent

Closing Date

25 June 2025 11:59pm

Job Title

Senior Content Planner

Job Summary

Job Description

Who We Are

We are Australia's leading telecommunications and technology company. And with a global presence in more than 22 countries, we have a strong global footprint. Our purpose is to build a connected future so everyone can thrive. We are all about providing the best experience and delivering the best tech on the best network. This includes making Telstra the place you want to work.

What We Offer

Performance-related pay
Access to thousands of learning programs so you can level-up
Global presence across 22 countries; opportunities to work where we do business.

Purchased annual leave scheme

Additional Telstra day off

Additional 30% off Telstra products and services

Toolkit provided (laptop + mobile phone + plan paid for)

About The Role

Telstra’s in-house creative agency is looking for a strategic Senior Content Planner to lead the development and execution of data-driven, insight-led content campaigns that enhance brand storytelling, maximize creative performance and drive business impact.

The Senior Content Planner is responsible for developing strategic content frameworks across paid social and digital channels. Working closely with marketing leads across consumer, business and enterprise and media partners, this role ensures that our content is rooted in audience insights, highlights channel best-practice, aligned to business objectives, and optimised across the customer journey.

Sitting at the intersection of brand, digital and customer behaviour, the Senior Content Planner will ensure that Telstra’s content performs across multiple touchpoints through structured content planning, messaging strategy and creative performance leanings. The strategist will collaborate with marketing, creative leads, digital and analytics teams to ensure content is optimized for relevance, reach and performance.

Content and Customer Planning

  • Develop creative content frameworks that are performance driven, ensuring alignment with Telstra’s business and marketing goals.
  • Develop journey-based content frameworks that move audiences from awareness to action, ensuring continuity and impact across touchpoints.
  • Identify content gaps across funnel stages and advise on sequencing, creative rhythm, and message progression.
  • Ensure campaign experiences feel connected and deliberate—not fragmented or duplicated across channels and multiple products.

Performance & Data-Driven Creative

  • Work closely with analytics, digital and media teams to understand content performance levers within Telstra’s marketing projects (engagement rates, CTR, dwell time, conversion rates, etc.).
  • Using data to refine messaging, formats and creative execution alongside marketing
  • Leverage audience segmentation to craft a content approach that meets campaign objectives to inspire the creative execution
  • Optimise content for paid media, ensuring that creative is performing across channels as part of integrated campaigns.
  • Lead creative effectiveness reviews, ensuring content is analysed for impact and continuously improved.
  • Work with business and enterprise teams to enhance customer experience through high-performing, strategically crafted content.

Social & Digital Channel Expert 

  • Translate media briefs and audience insights into clear, actionable content plans across social platforms in partnership with marketing leads
  • Support to create messaging matrices and content calendars aligned to platform formats and funnel stages.
  • Define the role of platform (e.g. Meta vs LinkedIn vs YouTube) in supporting a campaign’s customer journey and unlock best practice in the day to day.

Innovation & Future-proofing Creative Content 

  • Experiment with AI-powered content tools, automation, and predictive analytics to enhance creative effectiveness.
  • Stay ahead of content marketing trends, platform algorithm changes and emerging best practices to ensure Telstra remains at the forefront of digital storytelling.

Relationship Management

  • Foster strong alignment with marketing and strategic leads to ensure priorities are clear to inform briefs and creative solutions. 
  • Act as a liaison with campaign partners to ensure brand alignment in an integrated creative environment.
  • Contribute to IHA reports for key metrics against KPIs through Telstra rhythms.

About You
Knowledge & Experience

  • 10+ years’ experience in content planning, audience strategies, digital marketing or brand storytelling, with a strong focus on creative performance.
  • Deep understanding of customer engagement, social media strategy and digital distribution best practices.
  • Demonstrated experience originating data driven Content and Social Media strategies.
  • Proven capabilities in streamlining and optimising content to improve campaign efficiencies.
  • Strong ability to translate performance insights into actionable, creative improvements.
  • Strong grasp of platform algorithms, audience segmentation and content performance.
  • Demonstrated experience developing audience profiles & insights to support Content and Social activity.
  • Advanced skills in content mapping, messaging hierarchies, and journey-based storytelling.
  • Experience working with internal and external creative, analytics and media teams to refine content effectiveness.

We’re amongst the top 2% of companies globally in the CDP Global Climate Change Index 2023, being awarded an 'A' rating. If you want to work for a company that cares about sustainability, we want to hear from you.

As part of your application, you may receive communications from us on +61 440 135 548 (for job applications in Australia) and +1 (623) 400-7726 (for job applications in the Philippines and India).

When you join our team, you become part of a welcoming and inclusive community where everyone is respected, valued and celebrated. We actively seek individuals from various backgrounds, ethnicities, genders and disabilities because we know that diversity not only strengthens our team but also enriches our work. We have zero tolerance for harassment of any kind, and we prioritise creating a workplace culture where everyone is safe and can thrive. 

As part of the hiring process, all identified candidates will undergo a background check, and the results will play a role in the final decision regarding your application.

We work flexibly. Talk to us about what flexibility means to you. When you apply, you can share your pronouns and / or any reasonable adjustments needed to take part equitably during the recruitment process.

We are aware of current limitations with our website accessibility and are working towards improving this. Should you experience any issues accessing information or the application form, and require this in an alternate format, please contact our Talent Acquisition team on DisabilityandAccessibility@team.telstra.com.

Similar Jobs

Egnyte - Sr. Software Engineer

Egnyte

Mountain View, California, United States (Hybrid)
8 Months ago
Opendoor - Senior Decision Scientist

Opendoor

San Francisco, California, United States (Hybrid)
1 Month ago
GoTo Group - Corporate & Tech Regulatory Manager

GoTo Group

Jakarta, Indonesia (On-Site)
3 Months ago
GoTo Group - Sr. Software Engineer (iOS) - Engineering Platform (2)

GoTo Group

Bengaluru, Karnataka, India (On-Site)
8 Months ago
Inveniolsi - SAP Testing Senior Consultant

Inveniolsi

India (On-Site)
2 Months ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Click Therapeutics - Senior Business Development Manager/Associate Business Development Director

Click Therapeutics

New York, United States (Hybrid)
1 Month ago
Tesla - Senior Recruiter, SSD Central

Tesla

Berlin, Berlin, Germany (On-Site)
5 Months ago
Optiv - Principal Analyst

Optiv

Bengaluru, Karnataka, India (On-Site)
1 Week ago
Unbroken Studios - Fibre Quality Specialist

Unbroken Studios

Bury St Edmunds, England, United Kingdom (On-Site)
1 Week ago
InMobiInMobi - Sales Manager, Microsoft Advertising

InMobiInMobi

Riyadh, Riyadh Province, Saudi Arabia (On-Site)
3 Months ago
London stock Exchange - Platform Principal Engineer

London stock Exchange

New York, United States (On-Site)
1 Month ago
Unity - Renewal Sales Executive

Unity

United Kingdom (Remote)
2 Months ago
BioFire - Instrument Manufacturing Technician

BioFire

Hazelwood, Missouri, United States (On-Site)
2 Weeks ago
Veeam Software - Enterprise Sales Executive

Veeam Software

Michigan, United States (Remote)
1 Month ago
Marsh McLennan - Senior Employee Benefits Consultant

Marsh McLennan

Manchester, England, United Kingdom (Hybrid)
1 Month ago

Get notifed when new similar jobs are uploaded

Jobs in Australia

extreme network - Business Development Account Executive – Federal Government

extreme network

Canberra, Australian Capital Territory, Australia (On-Site)
2 Weeks ago
Workato - Solutions Architect (Pre-Sales)

Workato

Sydney, New South Wales, Australia (On-Site)
4 Weeks ago
Nine - Account Executive

Nine

North Sydney, New South Wales, Australia (Hybrid)
1 Month ago
Canva - Senior Frontend Engineer - Canva for Education

Canva

Melbourne, Victoria, Australia (Remote)
3 Months ago
Microsoft - Incident Response Engineer - CIRT

Microsoft

Sydney, New South Wales, Australia (Remote)
2 Months ago
easygo - Senior Machine Learning Operations Engineer

easygo

Melbourne, Victoria, Australia (On-Site)
2 Months ago
Glitch production - Senior 3D Animator

Glitch production

Australia (Remote)
2 Months ago
Marsh McLennan - Senior Claims Consultant

Marsh McLennan

Melbourne, Victoria, Australia (Hybrid)
1 Month ago
Telastra - Telstra Retail: Part Time Customer Service & Sales Consultant

Telastra

Colac, Victoria, Australia (On-Site)
1 Month ago
ISG - Consultant – Digital Advisory

ISG

Canberra, Australian Capital Territory, Australia (Hybrid)
2 Months ago

Get notifed when new similar jobs are uploaded

Similar Category Jobs

Looks like we're out of matches

Set up an alert and we'll send you similar jobs the moment they appear!

About The Company

We're an iconic Aussie brand with a global footprint.From our earliest days in the Postmaster General’s Office to the Australian icon we are today, the heart of Telstra has never changed. We’ve always been committed to being a great place to work as we make the world a better place too.Working at Telstra, we all have a why.Whether it’s endless career opportunities, an amazing work-life balance or being able to make a difference, we all know why we’re motivated to be our best here. Our people find purpose and pride in being part of Telstra, because we support the things that matter most.

Mackay, Queensland, Australia (On-Site)

Bengaluru, Karnataka, India (On-Site)

Australia (On-Site)

Bengaluru, Karnataka, India (On-Site)

Midland, Western Australia, Australia (On-Site)

Ipswich, Queensland, Australia (On-Site)

Bengaluru, Karnataka, India (On-Site)

View All Jobs

Get notified when new jobs are added by Telastra

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug