Senior Executive - Social Listening & Research

Publicis Media is one of the four solutions hubs of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40], alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is comprised of Starcom, Zenith, Digitas, Spark Foundry, Blue 449 and Performics, powered by digital-first, data-driven global practices that together deliver client value and business transformation. Publicis Media is committed to helping its clients navigate the modern media landscape and is present in more than 100 countries with over 23,500 employees worldwide.

Publicis Media’s Data Sciences practice drives scalable and consistent tools, capabilities and approaches to data and technology, as well as a deeper understanding of consumers through a streamlined approach to analytics and reporting via proprietary tools, processes and industry partnerships.

TRUST
Trust is the cornerstone upon which we build our relationships. We hold ourselves to the highest standards of how a partner should behave.
We treat our people and our clients with respect, transparency and honesty.

TALENT
This is first and foremost a people business. We are committed to ensuring Publicis Media a destination for the best talent in our industry. We value people as individuals, growing ourselves as we grow our client’s business.

TRANSFORMATION
True transformation comes when we stop managing change, and instead initiate change. We believe in our purpose to be the admired force for business transformation. We believe that focusing on performance and results has the power to transform client business.

• Building Boolean queries as well as cleaning, extracting and analyzing data. Prior experience in building effective and well thought out Boolean queries for social listening would be a plus.
• Social listening tool setup including keywords, query parameters and dashboards. Become a proficient user of the social listening tools – Netbase/Brandwatch. Prior experience with Netbase would be a plus.·         Good understanding of social performance metrics and their use in providing input into business planning/decisions.
• Agile thinking and ability to work effectively under pressure in highly crunched timelines for media pitches.
• Recommend critically thought engagement strategies with audiences based on data-driven social/cultural insights.
• Pull and interpret data from social listening tools including volume, sentiment, conversation drivers, influencers, etc.
• Create and edit reporting deliverable for PowerPoint, Newsletter and Excel formats that transform social data into a clear story. Visualize findings legibly using charts, tables and infographics, and provide actionable insights based on concrete data. Prior experience developing engaging insights heavy newsletters would be an advantage.
• Support the manager on the deliverable calendar of recurring schedule and ad hoc reports.
• Adhere to global Social Listening collaboration requirements including upkeep of shared calendars.
• Be curious and analytical with social listening data. Should have the curiosity and drive to explore other data sources in developing or supporting a compelling story.
• Building custom social listening proposals, executing projects end-to-end, confidently managing client/stakeholders conversations and confidently presenting the findings to clients & stakeholders. Prior experience of independently managing end-to-end social listening projects would be a plus.
• Support in growing the social listening stream by holistic integration of other research techniques, social analytics and driving higher revenue through client relationship management and effective business development.
• Support on primary qualitative/UX research whenever required; particularly on observing FGDs/IDIs, content analysis, reporting and over time on DG development as well. Integrating social listening insights with qualitative or quantitative research effectively when required. Prior experience on qualitative or UX research would be a plus.

Be motivated to master social listening and curious to learn advanced research techniques across qualitative/quantitative/mixed methodologies

• 2-4 years of experience in at least one of the following areas: social analytics, social listening, market research, consumer insights. Experience in a social media, market research, media agency or client side research & insights division would be preferred.
• 1-2 years of prior social listening and/or qualitative research experience would be an advantage.
• Bachelor’s Degree in Mathematics, Statistics, Marketing, Market Research, Communications, Economics, Computer Science, Information technology, Human-Computer Interaction or related educational concentration
• Strong willingness to master social listening from a research, business and marketing perspective. Past experience of leveraging and activating social listening in a holistic manner would be an advantage.