Senior Growth Director

Steer Studios  mission is to create a world-leading game studios in Saudi Arabia, creating high-quality games for international audiences. Also to help Saudi’s passionate gaming sector to develop homegrown IP and more broadly, make KSA a global hub for gaming. As part of the Steer studios team, you will work alongside the best global gaming talents who have relocated to Riyadh to be part of the ambitious group, and innovative, passionate and hardworking Saudis.

 Steer Studios is looking for a Senior Growth Director who will lead the strategic vision, planning, and execution of growth initiatives for a dynamic mobile video game company. This role is pivotal in driving user acquisition, retention, and monetization strategies to ensure sustainable business growth. The ideal candidate is a data-driven strategist with a passion for gaming, deep expertise in growth marketing, and a proven track record of scaling mobile app businesses.

Key Responsibilities:

1. Strategic Leadership:

•       Develop and implement a comprehensive growth strategy that aligns with company goals, focusing on user acquisition, retention, and revenue growth.

•       Collaborate with cross-functional teams (Product, Marketing, Data, Creative, and Engineering) to drive cohesive and effective growth plans.

•       Stay ahead of market trends, consumer behavior, and emerging technologies to identify new opportunities.

2. User Acquisition:

•       Oversee and optimize performance marketing campaigns across various channels (Facebook, Google Ads, TikTok, programmatic, influencer marketing, etc.).

•       Design, execute, and evaluate A/B tests to improve ad performance and user acquisition funnel efficiency.

•       Manage budgets effectively to maximize ROI while scaling new user acquisition efforts globally.

3. Retention and Engagement:

•       Develop lifecycle marketing strategies, including in-app messaging, push notifications, and email campaigns, to enhance user retention and engagement.

•       Work closely with the product and live-ops teams to design features and events that drive player loyalty and repeat play.

•       Analyze user behavior and segmentation to tailor personalized experiences.

4. Monetization:

•       Collaborate with the monetization and product teams to align growth efforts with in-app purchases (IAP) and ad monetization strategies.

•       Optimize pricing strategies, promotions, and virtual economy design to maximize revenue.

5. Data and Analytics:

•       Establish key performance indicators (KPIs) for growth and regularly report progress to executive leadership.

•       Leverage data analytics tools to uncover insights, measure campaign performance, and identify optimization opportunities.

•       Build predictive models and dashboards to forecast growth and revenue trends.

6. Team Leadership:

•       Lead, mentor, and grow a team of growth marketing and analytics professionals.

•       Foster a collaborative, innovative, and results-driven team culture.

Qualifications and Key Skills:

•       8+ years of experience in growth marketing, user acquisition, or related roles within the gaming, mobile app, or entertainment industries.

•       Deep understanding of mobile gaming KPIs, app store optimization (ASO), and user behavior analytics.

•       Proficiency in ad platforms (Google Ads, Facebook Ads, TikTok Ads, etc.) and marketing automation tools (Braze, Iterable, or similar).

•       Strong analytical skills with hands-on experience using tools like Excel, SQL, Tableau, or Looker.

•       Demonstrated ability to manage and scale marketing budgets while driving positive ROI.

•       Proven leadership skills with experience managing and growing high-performing teams.

•       Passion for mobile gaming and understanding of player motivations and market trends.

•       Excellent communication and stakeholder management skills.

•       Experience launching games in multiple regions, particularly North America, Europe, and Asia.

•       Familiarity with live-ops and seasonal event planning in games.

•       Background in gaming or mobile app product management is a plus. 

Let's bring together Steer Studios to the world!