Senior Manager, Creative Services (AU)
Job Summary
Job Description
IGN Entertainment seeks a Senior Manager of Creative Solutions in Australia to lead creative campaigns. Responsibilities encompass ideation and execution of marketing campaigns (sponsorships, videos, custom advertising, events, articles), client communication, budget management, and team leadership. The role involves collaborating with global teams, analyzing campaign performance, and managing organic social media activity. Success requires strong creative thinking, marketing copywriting skills, experience in content production, and a deep understanding of digital media. This role also manages AU-based custom activity for brands within the wider Ziff Davis portfolio (Mashable and PCMag).
Must have:
- Lead creative campaigns
- Manage client communication
- Analyze campaign performance
- Content production experience
- Strong communication skills
- Team leadership experience
- Budget management
- Social media marketing
Good to have:
- Cross-timezone collaboration
- Games/entertainment sector experience
Perks:
- Employee Stock Purchase Plan
- Parental Leave
- Family Planning Support
- Volunteer Time Off
- Fitness Reimbursement
- Company-sponsored events
4 skills required
Job Details
Description
About Us:
IGN Entertainment, a division of Ziff Davis, Inc., is one of the world’s largest gaming and entertainment media platforms and the go-to destination for fans to explore and celebrate games, film, TV, comics and much more. Across its 16 digital properties, IGN Entertainment reaches more than 490 million monthly users in 110 countries and engages with 73 million fans on social media. Its portfolio includes favorites such as IGN, Eurogamer, Digital Foundry, Rock Paper Shotgun, and MapGenie, delivering daily content across 46 platforms, including YouTube, TikTok, X, Facebook, Instagram, Snapchat, and connected TV. Through its online digital store Humble Bundle, IGN Entertainment has donated over $250 million to more than 38,000 charities worldwide, underscoring its commitment to making a positive impact. Headquartered in Los Angeles, IGN Entertainment's content is localized in 20 languages. Learn more at corp.ign.com.
The Opportunity
Come join IGN as a Senior Manager of Creative Solutions this role is responsible for leading IGN’s creative solutions campaigns in Australia. This will involve working with a variety of disciplines within the global team such as creative strategy, design and production as well as collaborating with various units around the business such as sales, ad ops, social, product and editorial.
Creative Solutions has team members throughout the US, UK and AU and is responsible for conceptualising and delivering custom campaigns for IGN’s advertisers. Custom campaigns can include any combination of bespoke ad design, branded content, content sponsorship, events, product launches and more; the successful candidate will be able to show that they have been responsible for both ideating around these concepts and being part of a team that has successfully delivered them.
This is an IGN-focused position, however it will also take lead on AU-based custom activity for brands within the wider Ziff Davis portfolio such as Mashable and PCMag. The role is 100% remote, however other team members are based in Sydney with the opportunity to meet in person available and encouraged.
Key Responsibilities
- Generating and articulating ideas which appeal to IGN’s audience, hit our clients’ goals, and are a fit for IGN
- Overseeing and leading the execution and delivery of marketing campaigns that involve, but are not limited to, sponsorships, videos, custom advertising, events and written articles
- Managing the promotion of client marketing campaigns through organic and paid amplification
- Leading communications with clients and internal teams throughout the lifecycle of a campaign, anticipating issues with a solutions-oriented approach
- Crafting go-to-market collateral and communications in conjunction with the sales teams
- Ensuring pitch ideas are correctly scoped, priced, and packaged
- Analysing campaign performance data and using it to inform decisions and make recommendations for future activity
- Developing and fostering great relationships with leaders of teams around the business
- Weekly budget and campaign activity reporting
- Establishing and continually evolving internal processes to keep up with changes and needs from inside and outside the organisation
- Overseeing production for local events
- Collaborating with international counterparts to develop a truly global, cohesive creative solutions department and campaigns
- Managing organic activity across AU-specific social channels (Facebook, Twitter/X, Instagram, TikTok)
- Hiring, onboarding, and training new employees on the creative solutions AU team when needed
- When needed, managing and developing the creative teams responsible for driving and maximising IGN’s revenue through client programs
Job Qualifications
- Passion for IGN, its content and its subject matter
- The ability to think imaginatively and understand how to practically deliver on ideas
- Ability to handle a large workload as well as troubleshoot and problem solve
- Experience in writing marketing copy - both B2B and B2C
- Great organisational skills - both in organising themselves and those around them
- Experience working on big, cross-department and cross-discipline projects
- Experience in line management
- Experience in social media marketing
- Experience in the content (written and video) production and design process for consumer-facing products
- Experience in analysing content performance and proposing optimisation possibilities
- A great eye for detail
- 5+ years experience working in digital media
Nice to have, but not essential:
- Experience working cross-timezone with global teams
- Experience working in, or with, the games, entertainment or FMCG sector
Work Environment:
- Work Schedule: 38 hours per week, M-F. From time to time, there may be an expectation for this role to work early mornings to have crossover with our team members working in the UK.
- Travel Requirements: Limited travel may be requried.
- Physical Requirements: This role involves standard WFH office-based activities, including extended periods of sitting, standing, and working at a computer.
- Work Model: This role is based in Australia, and will follow a remote work-from-home schedule.
Our Culture and Values
At IGN, we believe diversity stimulates creativity, promotes the exchange of new ideas, and enriches our personal and professional lives. We are committed to championing diversity in all that we do, weaving fairness and equity into the fabric of our organization, and achieving a safe, welcoming, inclusive, and antiracist culture where everyone belongs and everyone can thrive.
Here’s the good stuff about us…
- You’ll make an impact. We reach 490 MM monthly unique users. We’re big time, but we’re not afraid to give you real opportunities to be epic and make a difference immediately.
- We’ve got a big presence, but a small team.
- We have fun. It’s all about games and games are fun. Anyone can offer a casual work environment, flexible hours, and benefits. We can offer that and a place where you can squad up with your coworkers in the arcade/game room.
- We’re passionate about what we do. IGN employees understand our users, because they are our users. We have a personal interest in providing the best possible product.
IGN offers competitive salaries in addition to an Employee Stock Purchase Plan, Pregnancy and Parental leave, Family Planning Support via Maven, Volunteer Time Off, Novated Car Leasing, Fitness Reimbursement as well as employee-focused engagement and education programs, including Employee Resource Groups and company-sponsored events. If you’re seeking a dynamic work environment where you can see the direct impact of your performance, then IGN is the place for you.
IGN is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive and equitable environment for all employees.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
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