Senior Paid Social Media Manager

2 Months ago • 6 Years + • Marketing • $150,000 PA - $232,000 PA

Job Summary

Job Description

As a Senior Paid Social Media Manager at Canva, you'll scale and optimize paid social campaigns internationally. You'll collaborate with growth marketing teams, provide strategic input, and report on campaign performance. Responsibilities include being a subject matter expert in paid social, working with cross-functional teams and agencies on integrated campaigns, improving efficiency and processes, and driving digital strategy across multiple funnels and international markets. The role requires deep knowledge of the digital landscape, international marketing experience, and expertise in brand measurement tools.
Must have:
  • 6+ years digital marketing experience running paid social campaigns
  • Deep knowledge of digital landscape across channels and platforms
  • International marketing campaign experience
  • Collaboration with complex cross-functional teams/agencies
  • Strong understanding of brand measurement tools and campaign optimization
Perks:
  • Equity packages
  • Health benefits
  • 401(k) retirement plan
  • Inclusive parental leave
  • Annual Vibe & Thrive allowance
  • Flexible leave options

Job Details

Job Description

Join the team redefining how the world experiences design.

Hello, g'day, mabuhay, kia ora, 你好, hallo, vítejte!

Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.

Where and how you can work

Our flagship office is in Sydney, Australia, but we've made our way from down under, to a hub in San Francisco, which is now home to our US operations. We offer flexibility in how and where you work. We trust our Canvanauts to choose the balance that empowers them and their team to achieve their goals.

What you’d be doing in this role

As Canva scales change continues to be part of our DNA. But we like to think that's all part of the fun. So this will give you the flavour of the type of things you'll be working on when you start, but this will likely evolve.

At the moment, this role is focused on:

  • Campaign Management - Scale, manage & optimise paid social campaign efforts
  • Intl Growth Teams Collaboration: Collaborate with international growth marketing teams & provide strategic input for paid social brand efforts
  • Share our wins & learnings - Communicate accurate and timely weekly reports on the
  • performance of your campaigns to the team & wider stakeholders.
  • Be the subject-matter expert - Work with paid social teams and internal teams to ensure we’re at the forefront of performance marketing on paid social.
  • Be a team player - Involvement with other marketing, product and growth activities as needed.
  • Make complex things simple - Find new ways to improve efficiency both in terms of performance and process.
  • Help drive our digital strategy - The role will be focused on driving the digital strategy across multiple parts of the funnel and supporting efforts in a growing number of international markets.

You're probably a match if

  • You have at least 6+ years of digital marketing experience and have had hands on keyboard running paid social/paid social campaigns
  • You have a deep knowledge of the digital landscape across Channels, Platforms & Digital Environments including paid social Audio, Video & paid social
  • You have worked on international marketing campaigns and stakeholders in performance marketing and understand the nuances of localized campaign efforts
  • You have worked with complex cross-functional teams/agencies to build integrated campaigns
  • You have worked with adtech/data teams to prioritize your platform/measurement needs
  • You have a strong understanding of brand measurement tools and how to measure/optimize campaigns

About the team

Canva’s B2C Marketing Group has a big mission to build the most loved brand in the world! Our success is shaping how we communicate and relate to our community, and guide teams internally to deliver delightful product experiences and communications.

We’re looking for an experienced paid social leader to scale our global paid social efforts, working closely alongside some of the top performance marketing leaders in the world. You’ll thrive in a fast-moving, fluid environment, and be passionate about shaping user-centric experiences, communications, and working with diverse groups of people across the organisation to achieve your goals.

As part of the team, you will drive the global strategy and expansion of paid social as a channel to deliver accelerated business growth across multiple product lines. We work closely with other marketers, engineers and designers to exponentially grow Canva’s users & revenue.

You’ll thrive in a fast-moving, fluid environment, and be passionate about shaping user-centric experiences, communications, and working with diverse groups of people across the organisation to achieve your goals.

As part of the team, you will manage our paid social advertising efforts across key markets to drive accelerated business growth across multiple countries. We work closely with marketers, engineers, designers to exponentially grow Canva’s users & revenue.

What's in it for you?

Achieving our crazy big goals motivates us to work hard - and we do - but you'll experience lots of moments of magic, connectivity and fun woven throughout life at Canva, too. We also offer a range of benefits to set you up for every success in and outside of work.

Here's a taste of what's on offer:

  • Equity packages - we want our success to be yours too
  • Health benefits plans to support you and your wellbeing
  • 401(k) retirement plan with company contribution
  • Inclusive parental leave policy that supports all parents & carers
  • An annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup & more
  • Flexible leave options that empower you to be a force for good, take time to recharge and supports you personally

Check out lifeatcanva.com for more info.

At Canva we value fairness, and we strive to provide competitive, market-informed compensation whilst ensuring internal equity within the team in each region. We make hiring decisions based on your skills, experience and our overall assessment of what we observed and learnt in the hiring process. The target salary range for this position is $150,000 - $232,000. When calculating offers, we make salary decisions based on market data and candidates' skills and experience.

Other stuff to know

We make hiring decisions based on your experience, skills and passion, as well as how you can enhance Canva and our culture. When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process.

We celebrate all types of skills and backgrounds at Canva so even if you don’t feel like your skills quite match what’s listed above - we still want to hear from you!

Please note that interviews are conducted virtually.

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