About this Role

Fandom is seeking a strategic and client-focused Sr. Director, GTM Strategy to drive revenue growth by delivering best-in-class advertising solutions, servicing top-tier clients, and leading RFP responses. This role will play a key part in positioning Fandom as an essential partner for brands by developing compelling strategies, packaging innovative ad solutions, and ensuring seamless execution.  Reporting to VP of Global Business Marketing, this leadership role will oversee a team dedicated to proactive client strategy needs, responding to RFPs, and shaping Fandom’s relationship with key clients. This is a high-impact, client-facing role that will help shape how Fandom services and grows its top advertisers. If you're passionate about entertainment, gaming, and delivering innovative ad solutions, we’d love to hear from you!

You Will...

Strategic Client Engagement & Custom Solutions

• Serve as a trusted strategic partner to Fandom’s top clients and agencies, ensuring alignment with their business goals.
• Lead RFP responses, crafting compelling proposals that showcase Fandom’s unique audience insights, media solutions, and branded content opportunities.
• Develop custom client solutions, leveraging Fandom’s first-party data, community insights, and high-impact ad formats.
• Collaborate with sales, research, product, and GTM teams to develop tailored packages that drive measurable results.

Driving Revenue Through Marketplace Strategy

• Establish a strategic framework for client proposals, ensuring consistency and effectiveness in our pitch materials.
• Partner with sales leadership to identify key category growth opportunities and customize vertical-specific narratives for specific clients.
• Stay ahead of industry trends and cultural moments, working with the GTM Strategy team to proactively customize sales packages that align with market demand.
• Identify scalable ad franchises and repeatable content formats and share with GTM Strategy team 

Execution, Insights & Optimization

• Regularly assess campaign performance, post-sale insights, and advertiser success stories to refine and enhance future proposals.
• Partner with client success and analytics teams to ensure that campaign KPIs align with brand objectives and deliver ROI.
• Lead client proposals, presentation and meetings in partnership with sales.
• Ensure the sales and client strategy teams are well-versed in Fandom’s offerings.

Team Leadership & Collaboration

• Manage and mentor a high-performing client strategy team, fostering professional growth and expertise.
• As a member of the revenue leadership team, collaborate cross-functionally with GTM, research, sales, and content teams to provide beast-in-class solutions. 
• Champion a solutions-oriented approach, ensuring Fandom is seen as a go-to partner for advertisers.

You Have...

• 10-15 years of experience in client strategy, sales marketing, or media solutions, with a proven track record in RFP management and top-client servicing.
• Expertise in developing advertising strategies across digital, branded content, social, and programmatic.
• A strong storyteller with the ability to translate data, insights, and creative solutions into compelling sales narratives.
• Deep understanding of media buying, audience segmentation, and ad tech trends.
• A collaborative leader who thrives in a fast-paced, high-growth environment.

Benefits & Perks

• Salary Range = ($180k - $315k)
• Vibrant team culture
• Comprehensive Medical, Dental, Vision
• Training (unlimited Udemy + more)
• Flexible working hours and time off
• Equity & Retirement Programs including 401K match
• Paid Parental Leave
• International work environment with start-up culture 

About Fandom

Fandom is the world’s largest fan platform where fans immerse themselves in imagined worlds across entertainment and gaming. Reaching more than 350 million unique visitors per month and hosting more than 250,000 wikis, Fandom is the #1 source for in-depth information on pop culture, gaming, TV and film, where fans learn about and celebrate their favorite fandoms. Fandom’s Gaming division manages the online video game retailer Fanatical. Fandom Productions, the content arm of Fandom, enhances the fan experience through curated editorial coverage and branded content from trusted and established publishing brands Gamespot, TV Guide and Metacritic, along with its Emmy-nominated Honest Trailers and the weekly video news program The Loop. For more information follow @getfandom or visit: www.fandom.com.

Fandom is an equal opportunity employer. Fandom values diversity, and all employment decisions are made on the basis of job requirements and individual qualifications.