Advanced Analytics Senior Analyst (Econometrician)

17 Hours ago • 4-8 Years

About the job

SummaryBy Outscal

PlayStation seeks an Advanced Analytics Senior Analyst (Econometrician) to lead statistical modeling and data analysis. Must have expertise in SQL, R, Python, Econometric/Media Mix Modeling (MMM), and strong analytical skills. Experience in video gaming or digital entertainment is desirable.

Why PlayStation?

PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation®5, PlayStation®4, PlayStation®VR, PlayStation®Plus, acclaimed PlayStation software titles from PlayStation Studios, and more.

PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.

The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Corporation.

Role overview:

This is a critical and exciting role within GSBO Strategy at Sony Interactive Entertainment. As a data rich company, we are continuing to invest heavily within the analytics area and are now looking for a proactive result orientated statistical analyst within this exciting data driven team.

As part of this role, you will be working closely with the Advanced Analytics & Modelling team responsible for key global initiatives

  • Marketing Effectiveness/Media Mix Modelling (MMM) – driving better decisions towards strategic media budgeting for our brand and sales
  • Global Marketing critical metrics – supporting the business understanding of drivers and impact of key performance metrics & target setting
  • Analytical work for key product verticals in GMSBO – driving greater efficiency, growth and better strategic decisions

What you’ll be doing:

  • Delivery of high quality statistical, analytical and modelling works that drive better strategic decisions
  • Proactively identify gaps in analytics and uncover insights that are valuable to the business through various data insights and sources
  • Ability to competently addressing questions about data, methodology, output with technical and non-technical audiences.
  • Act as an ambassador to maintain and enhance reputation and profile within the business by building strong relationships with business leaders, collaborating with wider teams and positively contributing to our team
  • Manage the data delivery/validation process with SIE data owners and external agency partner
  • Support Project leads in leading the discussions at meetings and proactively contributing to ideas, being inquisitive and challenging yourself for greater quality works

What we are looking for:

Analytical -

  • Expert user of data analysis/statistical applications e.g. SQL, R, Python is a must. Competent in using a range of tools including: Tableau, MicroStrategy & Qlik, DOMO or equivalent
  • Breadth and depth of knowledge of econometric/media mix modelling (MMM), including experience building and testing data models, as well as in generating actionable insights is a must.
  • Strong analytical knowledge and ability with extensive technical experience in statistical modelling techniques.
  • Knowledge of marketing concepts and understanding of media capabilities/ ecosystem would be considered as an advantage
  • Ability to assess large datasets from multiple sources, uncover actionable insights with relevant business context and application

Communication & Networking -

  • Ability to communicate clearly, effectively and influentially, both verbally and in writing inc. preparation of presentation materials to the highest standards with clear story/narrative
  • Specifically, ability to communicate statistical analysis, model results and takeaways clearly & succinctly
  • Ability to tailor the communication according to different audiences and cultures across the business and the globe.
  • Build strong relationships with other data/analytics communities

Organisational -

  • Excellent organisational and time management skills, with the ability to successfully manage and prioritise numerous time pressured analytical projects/work tasks simultaneously.
  • When required, ability to work with Third Party relationships with sub-contractors, agencies or other collaborators, to ensure accurate, timely delivery, to a pre-agreed budget

Desirable -

  • Interest and experience in the video gaming or digital entertainment industry
  • Relevant Numerical Degree or equivalent experience

Benefits:

  • Discretionary bonus opportunity
  • Hybrid Working (within Flexmodes)
  • Private Medical Insurance
  • Dental Scheme
  • 25 days holiday per year
  • On Site Gym
  • Subsidised Café
  • Free soft drinks
  • On site bar
  • Access to cycle garage and showers

Please refer to our Candidate Privacy Notice for more information about how we process your personal information, and your data protection rights.

Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond. 

PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.

About The Company

Want to take your career to the next level? Search open job vacancies at any of the Sony Interactive sites by visiting playstation.com/careers/


Sony Interactive Entertainment pushes the boundaries of entertainment and innovation, starting from the launch of the original PlayStation in Japan in 1994. Today, we continue to deliver innovative and thrilling experiences to a global audience through our PlayStation line of products and services that include generation-defining hardware, pioneering network services, and award-winning games. Headquartered in San Mateo, California, with global functions in California, London, and Tokyo, and game development studios around the world as part of PlayStation Studios, we believe that the power of play is borderless. Sony Interactive Entertainment is a wholly owned subsidiary of Sony Group Corporation.  


For more information about our company, please visit SonyInteractive.com. For more information about PlayStation products, please visit PlayStation.com.

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