Associate Manager - Marketing

4 Weeks ago • All levels • Marketing

Job Summary

Job Description

Games24x7 is a leading multi-gaming unicorn offering experiences through Rummy Circle and My11Circle. As an Associate Marketing Manager in the My11Circle Retention Team, you will devise strategies and plan operations to retain the existing user base. This involves assisting in campaign development, making data-backed decisions, and monitoring reports. You will build product understanding, collaborate with various teams, optimize messaging channels, and drive A/B tests for continuous improvement.

Must have:

Build in-depth understanding of product, user gameplay, and CRM for retention campaigns.
Work closely with Revenue, Brand, Product, and Analytics teams for campaign implementation.
Increase engagement and success of messaging channels like Whatsapp, SMS, IVR, Push notifications.
Collaborate with Analytics team to leverage data for new marketing strategies and campaign optimization.
Assist in campaign reporting, monitoring, tracking, and publishing performance dashboards.
Craft good quality message templates for different channels.
Drive and monitor A/B tests and data-driven experiments for continuous improvement.
Manage project timelines, creative quality, and content effectiveness with Marketing ops team.

Good to have:

MBA in Marketing from a reputed college
Experience running new customer communication programs or customer retention programs (preferably for a Mobile Product or a Mobile website)
Ability to work with data and uncover insights into consumer mindset

3 skills required

3 skills required for this role

Add these skills to join the top 1% applicants for this job

communication

game-texts

machine-learning

Job Details

Introduction

Games24x7 is India’s leading and most valuable multi-gaming unicorn. We’re a full-stack gaming company, offering awesome game-playing experiences to over 100 million players through our products - Rummy Circle, India’s first and largest online rummy platform, My11Circle, the country’s fastest-growing fantasy sports platform.

A pioneer in the online skill gaming industry in India, Games24x7 was founded in 2006 when two New York University-trained economists Bhavin Pandya, and Trivikraman Thampy met at the computer lab and discovered their shared passion for online games. We’ve always been a technology company at heart, and over the last decade and a half, we’ve built the organisation on a strong foundation of ‘the science of gaming’, leveraging behavioural science, artificial intelligence, and machine learning to provide immersive and hyper-personalised gaming experiences to each of our players.

Backed by marquee investors including Tiger Global Management, The Raine Group, and Malabar Investment Advisors, Games24x7 is leading the charge in India’s gaming revolution, constantly innovating and offering novel entertainment to players!

Our 800+ passionate teammates create their magic from our offices in Mumbai, Bengaluru, New Delhi, Miami.

For more information and career opportunities you may visit www.games24x7.com.

Responsibilities include:

Associate Marketing Manager in the Retention Team of My11Circle would be an integral part of the team in devising strategies and planning operations to retain our existing user base. You’ll be required to assist the team in developing campaign plans, taking data-backed decisions and monitor reporting. Your primary responsibilities include below:

Build an in-depth understanding of the product, user gameplay and our in-house CRM system to formulate and execute various Retention marketing campaigns
Work closely with the Revenue, Brand, Product, and Analytics teams for creation, development and implementation of marketing campaigns
Increase engagement and success of our messaging channels like Whatsapp, SMS, IVR, Push notifications etc
Collaborate with Analytics team, leverage data to develop new marketing strategies and continually optimize the effectiveness of existing campaigns
Assist the team in campaign reporting, monitoring and tracking of different campaigns & also publish appropriate performance dashboards
Craft good quality message templates for different channels
Drive and monitor A/B tests and data driven experiments to strive for continuous improvement in campaign metrics.
In collaboration with Marketing ops team, manage and own project timelines, creative quality, and content effectiveness

Minimum Job Qualifications:

[E - Expected] [D – Desirable]

D – MBA in Marketing from a reputed college.
E - Excellent academic record, strong logical and analytical skills.
E – More than 1 year of experience in marketing (preferably online)
D - Should have experience running new customer communication programs or running customer retention programs (preferably for a Mobile Product or a Mobile website)
D - Ability to work with data and uncover insights into consumer mindset.
E - Out of the box thinker and innovator.
E - Excellent communication, good with content creation (oral and written)