Campaign Analyst

4 Months ago • 1 Years + • Campaign Management

Job Summary

Job Description

The Campaign Analyst at Appier will execute and manage ad campaigns using Appier's proprietary products. Responsibilities include planning and executing multinational campaigns, formulating localized strategies, analyzing campaign performance, and optimizing to meet client KPIs. Collaboration with sales, account, and product teams is crucial for optimization projects and improving AI model effectiveness. The role involves providing performance data for business development and assisting in new customer acquisition. The ideal candidate is a quick learner, detail-oriented, creative problem-solver, and a strong team player with a solid statistical background and proficiency in Mandarin and English.
Must have:
  • Execute & maintain ad campaigns
  • Analyze campaign data & optimize
  • Collaborate with various teams
  • Proficiency in Mandarin & English
  • 1+ years experience
  • Strong analytical skills
  • Excel & Pivot Table proficiency
Good to have:
  • RTB/Programmatic buying experience
  • Online advertising passion
  • Exposure to ad serving concepts (CPM/CPA/RTB/ROI)

Job Details

About Appier 

Appier is a software-as-a-service (SaaS) company that uses artificial intelligence (AI) to power business decision-making. Founded in 2012 with a vision of democratizing AI, Appier’s mission is turning AI into ROI by making software intelligent. Appier now has 17 offices across APAC, Europe and U.S., and is listed on the Tokyo Stock Exchange (Ticker number: 4180). Visit www.appier.com for more information.

 

About the role

The primary role of the Campaign Analyst is to create and maintain ad campaigns with Appier proprietary product.

 

Responsibilities

  • Execute and maintain ad campaigns in Appier proprietary products.
  • Plan and manage multinational advertising campaigns, formulate localized advertising strategies.
  • Analyze data and performance of campaigns, detailed optimization to reaching client’s KPI.
  • Co-work with sales managers, account managers, product managers and on various optimization related projects.
  • Adjust and improve the effectiveness of AI models. Improve overall performance of the system.
  • Provide historical data and estimation of performance for the business development team. Assist the development of new customers.

 

About you

Who you are:

  • Quick learner who loves to pick up new tools/software for reporting and analysis.
  • Organized, detail oriented and highly focused.
  • Cool under pressure and able to concentrate in the middle of any chaos.
  • Creative problem solver, self-motivated and self-driven.
  • Logical thinker with solid stat. background.
  • A good team player – can work with sales team, account team and campaign team to strategize and optimize campaigns for performance.

What you need: 

  • Proficiency in Mandarin and English
  • 1+ years working experience. RTB/Programmatic buying experience a plus.
  • Passion for online advertising and/or game-changing technology.
  • Eagerness to work in a start-up team environment that will be rapidly changing.
  • You can use Excel and you’re not afraid of Pivot Tables.
  • Flexibility to occasionally work at odd hours when necessary (from home).
  • This role needs to work on weekend shift (once per month).
  • Minimum BA/BS University degree or related experience.
  • Business level fluency in English (TOEIC 750+, GEPT High-Intermediate level, TOEFL 90+, IELTS 6.5+).
  • Exposure to online ad serving concepts (CPM/CPA/RTB/ROI), video, mobile, social media is a plus.

 

 

 

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