The Content Insights Analyst, Lifestyle at Lemon8 (a ByteDance company) analyzes platform trends, content performance, and user behavior to inform content strategy.  Responsibilities include generating qualitative and quantitative insights, identifying creator and user issues, collaborating with cross-functional teams, educating creators on best practices, and conducting market research.  The ideal candidate possesses strong data analysis skills, content ecosystem understanding, and user empathy.  They should be able to work with large datasets, conduct root cause analyses, and help shape content and influencer strategy for growth within the lifestyle vertical of the Lemon8 platform. This role requires a Bachelor's degree and at least 3 years of experience.

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<div class="jobDetail__1UFk5 jobDetail" style="transform: translate(0px, 0px); opacity: 1;"><div class="block-title">Responsibilities</div><div class="block-content">About Lemon8
Lemon8 is a social media platform committed to building a diverse and inclusive community where people can discover new content and creators every day. Lemon8 aims to inspire the community in a number of categories, including parenting, food, fashion, beauty, skin care, travel and more. People can share photos and videos as well as engage with one another through features such as likes, comments and sharing. Lemon8 is currently available on iPhone and Android in USA, UK, Japan, Singapore, Thailand, Indonesia, Malaysia and Vietnam. 

What you will do:
- Conduct analysis to identify platform trends.  Analyze content performance and generate qualitative and quantitative insights.  Recap and summarize insights to inform future content strategy and plans.  
- Analyze data to draw insights around creators and users.  Identify potential issues and find solutions to achieve goals.
- Collaborate with cross functional teams to drive strategic initiatives to drive vertical growth.
- Demonstrate product expertise and educate creators on our best practices to help them accelerate their growth and ensure creator deliverables meet business expectations.
- Conduct market research and analyze industry trends to help shape the approach to content and influencer strategy.</div><div class="block-title">Qualifications</div><div class="block-content">Minimum Qualifications:
- Bachelor's degree and above.
- At least 3+ years of experience and understanding of content ecosystems and algorithms.  Large technology company experience is a plus.
- Brings good understanding of content and strong logic.  Able to identify abstract content characteristics in structured and systematic ways.  
- Possess data analysis capabilities and strong user empathy.  Based on data analysis, able to assist in identifying and improving user experience to meet user demand.
- Experience working with large sets of data to generate insights and conduct root cause analyses.

Preferred Qualifications:
- Great understanding of the content (static or video) industry.
- Strong execution and data analysis skills.  Familiar with content ecosystems.
- Experience working in a fast-paced environment and adapting to changes

Join our team and be part of our exciting journey at Lemon8!  Please submit your resume and your portfolio showcasing your social media experience and design skills.</div><div class="block-title">Job Information</div><div class="block-content block-content-jobinfo"><div class="job-info-item__UZSBL job-info-item-lang__3Il6m"><span>【For Pay Transparency】Compensation Description (Annually)</span><div class="template__2vEr7"><div class="editor-content" style="font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Arial, sans-serif, 'Roboto', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; color: #1f2329; word-wrap: break-word; white-space: pre-wrap;"><p style="font-size: 14px; text-align: left;">The base salary range for this position in the selected city is $68000 - $115000 annually.<span>​</span></p><p style="font-size: 14px; text-align: left;">Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.<span>​</span></p><p style="font-size: 14px; text-align: left;">Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).<span>​</span></p><p style="font-size: 14px; text-align: left;">The Company reserves the right to modify or change these benefits programs at any time, with or without notice.<span>​</span></p><p style="font-size: 14px; text-align: left;">For Los Angeles County (unincorporated) Candidates:<span>​</span></p><p style="font-size: 14px; text-align: left;">Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:<span>​</span></p><p style="font-size: 14px; text-align: left;">1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;<span>​</span></p><p style="font-size: 14px; text-align: left;">2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and<span>​</span></p><p style="font-size: 14px; text-align: left;">3. Exercising sound judgment.<span>​</span></p></div></div></div><div class="job-info-item__UZSBL job-info-item-lang__3Il6m"><span>About Us</span><div class="template__2vEr7"><div class="editor-content" style="font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Arial, sans-serif, 'Roboto', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; color: #1f2329; word-wrap: break-word; white-space: pre-wrap;"><p style="font-size: 14px; text-align: left;">Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, Lemon8, CapCut and Pico as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content.<span>​</span></p></div></div></div><div class="job-info-item__UZSBL job-info-item-lang__3Il6m"><span>Why Join ByteDance</span><div class="template__2vEr7"><div class="editor-content" style="font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Arial, sans-serif, 'Roboto', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; color: #1f2329; word-wrap: break-word; white-space: pre-wrap;"><p style="font-size: 14px; text-align: left;">Inspiring creativity is at the core of ByteDance's mission. Our innovative products are built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and enrich life - a mission we work towards every day.<span>​</span></p><p style="font-size: 14px; text-align: left;">As ByteDancers, we strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our Company, and our users. When we create and grow together, the possibilities are limitless. Join us.<span>​</span></p><p style="font-size: 14px; text-align: left;">Diversity &amp; Inclusion<span>​</span></p><p style="font-size: 14px; text-align: left;">ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.<span>​</span></p></div></div></div><div class="job-info-item__UZSBL job-info-item-lang__3Il6m"><span>Reasonable Accommodation</span><div class="template__2vEr7"><div class="editor-content" style="font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Arial, sans-serif, 'Roboto', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; color: #1f2329; word-wrap: break-word; white-space: pre-wrap;"><p style="font-size: 14px; text-align: left;">ByteDance is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at <span>​</span></p></div></div></div></div></div>

Content Insights Analyst, Lifestyle