Creator Program Manager

3 Weeks ago • 3-5 Years • Campaign Management • $60,000 PA - $68,000 PA

Job Summary

Job Description

As a Creator Program Manager at Gamesight, you will build and maintain a thriving creator community for various games. You'll act as a liaison between developers and creators, fostering content generation and providing opportunities. Responsibilities include developing creative strategies, organizing community events, managing activations, and constantly seeking new ways to showcase creators. You will utilize Gamesight's proprietary platform and communicate with creators across multiple platforms. The role involves running influencer marketing campaigns, recruiting influencers, reviewing applications, providing creator support, managing communications, distributing assets, and ensuring high-quality content aligned with customer goals. You'll collaborate with internal and external teams, leveraging data analysis for campaign reporting and optimization.
Must have:
  • Deep knowledge of gaming culture and influencer platforms
  • 3+ years experience in community management or influencer marketing
  • Excellent communication and organizational skills
  • Proficient in Discord for community management
  • Willingness to set boundaries and manage workload effectively
Good to have:
  • Familiarity with data and technology for brand experiences
  • Fluency in multiple languages
Perks:
  • Medical, dental & vision coverage
  • Flexible vacation and sick leave
  • Access to free mental healthcare
  • 401k with 3% matching
  • Budgets for learning, gaming, and working from home
  • Casual remote work environment
  • Virtual game nights and social events

Job Details

Gamesight empowers the industry’s top game makers through data, technology, and experiences.

Gamesight builds technology to help kickass games find commercial success. We do this by empowering game publishers with data so they can better understand their community, players, and game performance. We specialize in Measurement & Attribution, Influencer Activations, Creator Programs, and Creator-Led Playtests, all tailored to meet the unique needs of each game at every stage of its lifecycle.

About this Role

Creator Program Managers aren’t afraid to jump into the fray and make things happen. We are looking for doers who are interested in taking a vision and running with it! In this role, you will build and maintain a healthy creator community for an exciting collection of games, including some upcoming releases and expansions. You’ll operate as the bridge between the game developer and their creator base, finding ways to encourage content generation and helping creators get opportunities. As a Creator Program Manager, you will help build creative strategy, organize community events, manage fun creative activations, and constantly be looking for new ways to showcase creators in your community!

You will work with our creator programs team to not only build the framework of the program, but to see it through and continue evolving it as it grows. You’ll be using our proprietary Gamesight platform, which includes all the tools necessary to run the program and campaigns at scale. While these tools will help you, creator program management is not for the faint of heart. You’ll be communicating with creators and representatives for this game across a wide range of tools: email, Skype, Discord, WeChat, WhatsApp, Telegram, Slack, Twitter, Basecamp, BlooshChat. Okay, BlooshChat isn’t real, but the rest are, and you WILL get DMs on them!

Ultimately, you’ll work with content creators on Twitch, YouTube, Facebook, TikTok, and more to help spread the word about these games’ amazing new features and updates.

What you'll do:

  • Establish and grow a vibrant and diverse creator community.
  • Drive strategic program ideation and initiatives.
  • Work with the customer’s internal marketing team to provide creative ideas for activations.
  • Maintain a strong understanding of the content creator community, and make recommendations on strategy based on your knowledge.
  • Run influencer marketing campaigns from start to finish, including choosing the right influencers for the product or event and backing your choices up with data.
  • Recruit and mobilize thousands of influencers to promote our customer’s games.
  • Review and vet creator applications.
  • Answer questions and start conversations with creators, providing excellent creator support and driving engagement.
  • Build, own, and organize communications & relations with our network of influencers, and provide coverage for other program managers outside of their time zones.
  • Distribute game keys and marketing assets to creators and create social posts that match the customer’s branding and voice, all while keeping an eye on approaching deadlines.
  • Work with the rest of the Gamesight team to keep them informed of campaign progress and roadblocks.
  • Ensure we are delivering high-quality content and results that meet our customer’s goals and efficiently utilize their budget.
  • Learn about different content styles on platforms like YouTube, TikTok, and Twitch, as well as the economics of influencer marketing.

Who you'll work with:

  • You’ll have the support of your other Creator Program team members
  • You’ll work directly with the customer’s team, attending regular sync calls, communicating daily, and staying up to date on everything coming down the pipeline.
  • You’ll work alongside our Influencer Campaign Managers and additional supporting staff to plan and execute paid campaigns.
  • You’ll work closely with our Data Analysts to generate comprehensive talent discoveries and post-campaign reporting for our customers.
  • Expect to sit with our Developers, Marketing team, and Solutions Engineers to help you understand and improve the product. You might work directly with those folks to develop collateral material or create automation.

Requirements:

  • Deep knowledge and love of internet and gaming culture, influencer platforms (Twitch/YouTube/X/TikTok/Instagram), creator marketing, and digital trends. 📈
  • Familiarity with and passion for RPGs, JRPGs, fighting games, and Japanese game titles (think: Dark Souls, Bloodborne, Street Fighter, Monster Rancher, Guilty Gear, etc.) and the creator community surrounding them. 🎮
  • 3+ years of experience in community management, influencer marketing, or project management roles in the video game industry. 💪
  • Ready to work in a dynamic and fast-paced environment. 🚤
  • Outstanding interpersonal, emailing, writing, and speaking skills. 📝
  • Confident using Discord as a community management tool – you know the ins and outs of leveraging Discord’s tools, bots, etc. to create a vibrant space for people to hang out in. 🤖
  • Willing to set boundaries. It can be easy to overwork when working on campaigns, especially remotely. You need to be willing to set realistic deadlines & expectations with our customers and stop working when the day is done, with very few exceptions. ⛔
  • Exceptional organizational skills to ensure each campaign runs smoothly, on schedule, and hits all the key beats. 🤓
  • You are eager to learn. As a pioneer in a new space, there are still uncharted territories to be explored. You have a hunger for learning and an interest in being the best at what you do. 📚

Nice to haves:

  • Familiarity with using data and technology to create innovative brand experiences. 📽️
  • Fluent in more than one language. 🗣️

Success in 30 days:

  • You are aware of Gamesight policies, guidelines, teams, and roles.
  • You’ve met with key stakeholders (internal and external) to understand how your role fits within the company’s ecosystem. You are aware of the customer’s goals, and values, and how to align our program with their needs.
  • You’ve done a deep dive into Gamesight’s approach to influencer marketing.
  • You can access all tools and resources required for you to be effective – you also understand how to use these tools within Gamesight’s processes.
  • You understand Gamesight’s methodology and approach to influencer campaigns, creator programs, and community-building.
  • You understand the console, its capabilities (regarding creator programs and campaigns), and how to execute campaigns via the Gamesight dashboard.
  • You understand the needs of the creators you are targeting for your program.
  • You have begun to organize ideas for program strategy that aligns with our customer's goals.
  • You thoroughly understand what sets a successful program apart from the industry norm.
  • You thoroughly understand our vetting process and guidelines.
  • You are confident in and aligned with our standards for creator communication.
  • You successfully run (project manage from discovery to end-of-campaign reporting) 1 or more influencer campaigns from start to finish, following the correct procedures.

Why Gamesight?

  • Gamesight empowers publishers to build strong communities, engage the right influencers, and effectively measure marketing performance against actual sales and installs. 📈
  • Work with a team that gets shit 💩 done in a flexible and independent environment.
  • Work closely with major game developers and publishers and assist them in launching some of the world's most successful and loved games. 😎
  • Work with gaming's top influencers and the communities that make games great.🏆
  • Enjoy perks like medical, dental & vision coverage, flexible vacation and sick leave, access to free mental healthcare, 401k with 3% matching, and budgets for learning, gaming, and working from home. ✨
  • Casual + remote work environment, virtual game nights, Magic: The Gathering drafts, Destiny raids, and more! 🎮💥

Gamesight's Principles

🎮 Gaming is our core - We are all-in on gaming. We obsess over the quirks of the games marketing ecosystem, creating purpose-built solutions, and anticipating customer needs like no one else. Our expertise in data and marketing creates value for customers, but our shared passion is what builds enduring relationships. And as gamers, we have more fun with our work, too!

🚀 Our customers’ growth is our obsession - Our commitment is always to the customer and their success. We grow when our customers grow, so we use the full power of our expertise and data to help them be successful. Our most successful customers don’t just come to us for one-off engagements, but work with us year after year as long-term partners to expand their business. Our aim is to make Gamesight known for exceeding expectations and delighting those we work with.

🧙 Data is our magic - We are pioneers and innovators in the field of data analytics. We discover insights that transform businesses and inspire the games industry. We will never stop inventing and looking for new ways to interpret how communities form, games are played, and new products are discovered.

🤝 Teamwork makes the dream work - We are exploring uncharted territory and inventing new solutions. We believe that diversity of backgrounds, ideas, and skills multiplies our ability to solve these problems by looking at our challenges from as many angles as possible. Our team is collaborative, supportive, and accountable to one another. We earn trust with each other so we can work quickly, stay flexible, learn from our losses, and achieve more as a team.

Our Interview Process

  • Submit your application & answer a few questions
  • Initial Interview: 30 minutes (chat with our People Operations Manager and Director of Operations)
  • Practical Interview: 60 minutes (chat with the Director of Creator Strategies and our Head of Influencers, and complete a small practical task to demonstrate your proficiency in the type of work this role entails)
  • Peer Interview: 45-60 minutes (chat with a Creator Program Manager and our Strategic Events & Partnerships Team Lead)
  • Final Interview with Gamesight’s CEO: 30-60 minutes

Eligibility

We value diversity and welcome applications from talented individuals in many regions; however, please note that only candidates who are eligible to work in the United States will be considered for full-time employment.

If you are selected for the position but do not possess the necessary authorization to work in the United States, we may offer you the opportunity to work with us as an independent contractor.

The pay range for this role is:

60,000 - 68,000 USD per year (Remote (United States))

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About The Company

Gamesight builds technology to help kickass games find commercial success.

United States (Remote)

Dallas, Texas, United States (Remote)

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