Director, Marketing Strategy and Analytics (AMS)

1 Month ago • 10-12 Years • Marketing • $161,000 PA - $230,000 PA

Job Summary

Job Description

The Director, Marketing Strategy and Analytics (AMS) at Zscaler will analyze data from various sources to inform marketing strategies, collaborate with field marketing and SDR teams, evaluate marketing campaign performance (lead quality, conversion rates, ROI), and develop customer segmentation strategies. Responsibilities include data analysis using SQL and Snowflake, working with marketing automation tools, CRM, and visualization tools like Tableau. The role requires strong data analysis skills, experience with marketing KPIs, and the ability to communicate insights effectively.
Must have:
  • Data analysis expertise (SQL, Snowflake)
  • Marketing KPI understanding
  • Campaign performance evaluation
  • Customer segmentation strategies
  • Data visualization (Tableau)
  • Collaboration with cross-functional teams
Good to have:
  • Python/R experience
  • Data science experience
  • Experience with various stakeholder teams
Perks:
  • Various health plans
  • Time off plans
  • Parental leave options
  • Retirement options
  • Education reimbursement
  • In-office perks

Job Details

About Zscaler

Serving thousands of enterprise customers around the world including 40% of Fortune 500 companies, Zscaler (NASDAQ: ZS) was founded in 2007 with a mission to make the cloud a safe place to do business and a more enjoyable experience for enterprise users. As the operator of the world’s largest security cloud, Zscaler accelerates digital transformation so enterprises can be more agile, efficient, resilient, and secure. The pioneering, AI-powered Zscaler Zero Trust Exchange™ platform protects thousands of enterprise customers from cyberattacks and data loss by securely connecting users, devices, and applications in any location. 

Named a Best Workplace in Technology by Fortune and others, Zscaler fosters an inclusive and supportive culture that is home to some of the brightest minds in the industry. If you thrive in an environment that is fast-paced and collaborative, and you are passionate about building and innovating for the greater good, come make your next move with Zscaler. 

Zscaler has an incredible story to tell, and our Marketing team is committed to sharing it in compelling and expressive ways. Our storytellers, analysts, strategists, and designers are attentive and dedicated to teaching our audience to think about cybersecurity like they never have before. You'll collaborate with diverse, creative people around the globe to hone the Zscaler brand, increase awareness and demand, support partnerships, and drive home big wins for the world's cloud security leader and our customers worldwide.

We're looking for an experienced Director, Marketing Strategy and Analytics to join our Zscaler team.This is a hybrid role local to our San Jose, CA office. Reporting to the, VP, Marketing Strategy and Analytics you'll be responsible for:

  • Data Insights: Analyze data from various sources (e.g. spend data, customer profile and web/app browsing behavior) to produce stories to inform marketing strategies.
  • Collaborate with AMS Field Marketing / SDR team to understand core business and opportunities to generate & accelerate pipeline 
  • Performance Analysis: Evaluate performance of marketing campaigns by measuring metrics like lead quality, conversion rates, pipeline generation, and return on investment (ROI). 
  • Collecting and analyzing data from multiple sources to integrate account level insights, including marketing automation tools, CRM system/SFDC, Snowflake etc.
  • Customer Segmentation: Work with data science, demand generation teams to learn about customer segmentation strategies, and tailor campaigns to specific audience segments to drive incremental spend. Work with the Ops team to evaluate our technology stack and review, manage the attributes in our Customer Data Platform.

What We're Looking for (Minimum Qualifications)

  • Bachelor’s degree, plus 10-12 years in analytics, data analysis and/or consulting roles.  
  • Expertise in aggregating, organizing and analyzing big data sets.  Strong proficiency of SQL and experience with integration work between data warehouse platforms (Snowflake) 
  • Strong familiarity with marketing KPIs and having a passion for storytelling across our marketing performance 
  • Solid understanding of marketing technology platforms, and Data Governance as applied to Marketing, including Media Performance, Digital Attribution, Web Analytics, e-Commerce Analytics, Salesforce CRM, Marketing Automation tools, CDP, DMP, etc.
  • Hands-on experience with Visualization tools such as SFDC and Tableau with the ability to focus on design and the user experience

What Will Make You Stand Out (Preferred Qualifications)

  • Experience with several stakeholder teams - Sales leadership, Product Marketing, Global/Regional marketing, IT/Data Strategy, Sales Ops, Finance, Channel
  • Working knowledge of Python, R and comparable statistical analysis tools
  • 3-4 years of experience in data science to help drive experimental designs, hypothesis testing. 

#LI-AS10

#LI-Hybrid

Zscaler’s salary ranges are benchmarked and are determined by role and level. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations and could be higher or lower based on a multitude of factors, including job-related skills, experience, and relevant education or training.

The base salary range listed for this full-time position excludes commission/ bonus/ equity (if applicable) + benefits.

Base Pay Range
$161,000$230,000 USD

At Zscaler, we believe that diversity drives innovation, productivity, and success. We are looking for individuals from all backgrounds and identities to join our team and contribute to our mission to make doing business seamless and secure. We are guided by these principles as we create a representative and impactful team, and a culture where everyone belongs. For more information on our commitments to Diversity, Equity, Inclusion, and Belonging, visit the Corporate Responsibility page of our website.

Our Benefits program is one of the most important ways we support our employees. Zscaler proudly offers comprehensive and inclusive benefits to meet the diverse needs of our employees and their families throughout their life stages, including:

  • Various health plans
  • Time off plans for vacation and sick time
  • Parental leave options
  • Retirement options
  • Education reimbursement
  • In-office perks, and more!

By applying for this role, you adhere to applicable laws, regulations, and Zscaler policies, including those related to security and privacy standards and guidelines.

Zscaler is proud to be an equal opportunity and affirmative action employer. We celebrate diversity and are committed to creating an inclusive environment for all of our employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy or related medical conditions), age, national origin, sexual orientation, gender identity or expression, genetic information, disability status, protected veteran status or any other characteristics protected by federal, state, or local laws.

See more information by clicking on the Know Your Rights: Workplace Discrimination is Illegal link.

Pay Transparency

Zscaler complies with all applicable federal, state, and local pay transparency rules. For additional information about the federal requirements, click here.

Zscaler is committed to providing reasonable support (called accommodations or adjustments) in our recruiting processes for candidates who are differently abled, have long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support.

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About The Company

Axonius gives customers the confidence to control complexity by mitigating threats, navigating risk, automating response actions, and informing business-level strategy. With solutions for both cyber asset attack surface management (CAASM) and SaaS management, Axonius is deployed in minutes and integrates with hundreds of data sources to provide a comprehensive asset inventory, uncover gaps, and automatically validate and enforce policies. Cited as one of the fastest-growing cybersecurity startups, with accolades from CNBC, Forbes, and Fortune, Axonius covers millions of assets, including devices and cloud assets, user accounts, and SaaS applications, for customers around the world. For more, visit Axonius.com.

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